本文選題：動物 + 元素��； 參考：《大連工業(yè)大學(xué)》2016年碩士論文

【摘要】：隨著社會文明的進步及時代的發(fā)展,招貼作為廣告中歷史悠久的形式之一,在人們生活中的影響力不斷深化,越來越多的商家也加大了招貼的投入力度,促進招貼對于人們心理及情感的影響,進而實現(xiàn)激發(fā)消費潛力,促銷商品的目標。在日益激烈的市場競爭中,形式多樣的招貼不僅在設(shè)計上更具創(chuàng)意,充分地利用了各種造型元素來吸引消費者的注意,而且在招貼的平臺上,也積極地借助了現(xiàn)代信息技術(shù),以富于藝術(shù)性、情感性、創(chuàng)意性的造型元素來提升招貼的效果。作為與人類接觸最廣泛、最密切的動物,常常被用于各種招貼的設(shè)計中,自然界中的動物形態(tài)豐富多樣,且具有深刻的人文內(nèi)涵,能夠使招貼的受眾迅速地理解并接受。不同的設(shè)計目標及表現(xiàn)形態(tài),招貼中的動物形態(tài)也會不盡一致,為了使招貼的視覺效果更加鮮明、生動,在動物形態(tài)設(shè)計中,不僅要充分結(jié)合產(chǎn)品的內(nèi)容與特色,還要滿足現(xiàn)代社會人們的審美及情感需求,以形象、富于創(chuàng)意的動物形態(tài)來傳達產(chǎn)品的信息,實現(xiàn)理想的宣傳效果。本文主要針對動物在招貼設(shè)計中的情感表達進行分析,并結(jié)合實際案例,深入探究動物在招貼設(shè)計中情感傳達的表現(xiàn)手法、特征以及創(chuàng)新。
[Abstract]:With the progress of social civilization and the development of the times, posters, as one of the forms of advertising with a long history, have deepened their influence in people's lives, and more and more businesses have also increased their investment in posters. Promote the influence of poster on people's psychology and emotion, and then achieve the goal of stimulating consumption potential and promoting goods. In the increasingly fierce market competition, the various forms of posters are not only more creative in design, making full use of various modeling elements to attract the attention of consumers, but also actively benefit from modern information technology on the poster platform. Artistic, emotional, creative modeling elements to enhance the effect of posters. As the most extensive and intimate animals in contact with human beings, they are often used in the design of various posters. The animal forms in nature are rich and diverse, and have profound humanistic connotation, which can make the poster audience understand and accept the poster quickly. In order to make the visual effect of the poster more vivid and vivid, not only the content and characteristics of the product should be fully combined in the design of animal form, but also the animal form in the poster will be different. To meet the aesthetic and emotional needs of modern society, image, creative animal form to convey product information, achieve the ideal publicity effect. This paper mainly analyzes the emotional expression of animals in the poster design, and combined with practical cases, deeply explore the expression techniques, characteristics and innovation of emotional communication in the poster design.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J524.3

【參考文獻】

相關(guān)碩士學(xué)位論文 前3條

1 李永朝;公益廣告中的圖像隱喻研究[D];天津師范大學(xué);2014年

2 楊丹;動物攝影在平面公益廣告中喚起人情感的研究[D];武漢紡織大學(xué);2014年

3 龔瑩瑩;當代公益廣告中的情感訴求及社會功能研究[D];合肥工業(yè)大學(xué);2007年

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本文編號：1815808