本文選題：消費心理 + 店面設計　； 參考：《中南林業(yè)科技大學》2011年碩士論文

【摘要】：隨著社會經濟的發(fā)展,人們生活水平的日益提高,消費不再局限于滿足日常生活的生存需求,而是成為一種具有文化生活情調的精神享受。消費者做為消費活動的主體,在消費活動中起到主導作用,因此對消費者消費心理的研究和引導就成了店面設計需要考慮的一個重要因素。 首先,本文以消費心理作為研究切入點,通過資料收集、實地調研、問卷調查等方法,全方位的了解顧客消費心理,做為店面設計研究的基礎。 其次,通過對消費者需求、購買動機進行總結分析,探討了在消費心理下的店面設計各要素,如招牌、櫥窗、材料肌理、燈光、色彩等的設計研究。 最后,對兩個設計案例從消費心理的視覺下進行了剖析,進一步闡述店面設計時消費心理層面影響因素的重要性。 對店面設計進行系統(tǒng)全面的研究得出：①店面的招牌設計的廣告性、開放性和識別性,可瞬間吸引消費者,使之一見傾心；②櫥窗具有促銷、選擇和展示商品以及情感依托的功能,可架起與消費者心靈溝通的橋梁；③材料和材料肌理特性,可營造良好的情感氛圍和舒適的觸覺、視覺效應,進而促成其消費的實現；④店面色光可誘導、煽動、調節(jié)消費情緒,從而激發(fā)消費欲望。所以從消費心理視角研究店面空間環(huán)境設計,可有效地刺激、誘導消費,激發(fā)消費者的購買欲望。
[Abstract]:With the development of social economy and the improvement of people's living standards, consumption is no longer limited to meet the needs of daily life, but become a spiritual enjoyment with a cultural and life tone. Consumers are the main body of consumer activities and play a leading role in consumption activities. Therefore, the study and guidance of consumer consumer psychology It has become an important factor to consider in storefront design.
First of all, this article takes consumer psychology as the research entry point, through data collection, field investigation, questionnaire survey and other methods, to fully understand customer consumption psychology, and be the foundation of shop design research.
Secondly, through the summary and analysis of the consumer demand and purchase motivation, this paper discusses the design and research of the various elements of the shop design under the consumption psychology, such as the signs, the window, the material texture, the light and the color.
Finally, we analyze the two design cases from the perspective of consumer psychology, and further elaborate the importance of consumer psychology level in storefront design.
A systematic and comprehensive study of the store design has been carried out in a systematic and comprehensive way: (1) the advertising, openness and identifiability of the shop sign design can instantly attract consumers and make it clear at the first sight; (2) the window has sales promotion, selection and display of goods and the function of emotional support; it can build a bridge with the soul of the consumer; (3) material and material texture. Sex can create a good emotional atmosphere and comfortable touch, visual effect, and then promote the realization of its consumption; (4) the storefront light can induce, incite, regulate consumption emotion, thus stimulate the consumption desire. Therefore, the study of the design of the store space environment from the perspective of consumer psychology can stimulate, induce consumption and stimulate consumers' desire for purchase.

【學位授予單位】：中南林業(yè)科技大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：TU247

【引證文獻】

相關碩士學位論文 前2條

1 王晶;從女性行為及心理角度探析櫥窗設計的審美內涵[D];青島理工大學;2013年

2 宋曉丹;商業(yè)店面設計研究與實踐[D];延邊大學;2013年

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本文編號：1816339