本文選題：消費(fèi)心理 + 店面設(shè)計(jì)��； 參考：《中南林業(yè)科技大學(xué)》2011年碩士論文

【摘要】：隨著社會(huì)經(jīng)濟(jì)的發(fā)展,人們生活水平的日益提高,消費(fèi)不再局限于滿足日常生活的生存需求,而是成為一種具有文化生活情調(diào)的精神享受。消費(fèi)者做為消費(fèi)活動(dòng)的主體,在消費(fèi)活動(dòng)中起到主導(dǎo)作用,因此對(duì)消費(fèi)者消費(fèi)心理的研究和引導(dǎo)就成了店面設(shè)計(jì)需要考慮的一個(gè)重要因素。 首先,本文以消費(fèi)心理作為研究切入點(diǎn),通過(guò)資料收集、實(shí)地調(diào)研、問(wèn)卷調(diào)查等方法,全方位的了解顧客消費(fèi)心理,做為店面設(shè)計(jì)研究的基礎(chǔ)。 其次,通過(guò)對(duì)消費(fèi)者需求、購(gòu)買(mǎi)動(dòng)機(jī)進(jìn)行總結(jié)分析,探討了在消費(fèi)心理下的店面設(shè)計(jì)各要素,如招牌、櫥窗、材料肌理、燈光、色彩等的設(shè)計(jì)研究。 最后,對(duì)兩個(gè)設(shè)計(jì)案例從消費(fèi)心理的視覺(jué)下進(jìn)行了剖析,進(jìn)一步闡述店面設(shè)計(jì)時(shí)消費(fèi)心理層面影響因素的重要性。 對(duì)店面設(shè)計(jì)進(jìn)行系統(tǒng)全面的研究得出：①店面的招牌設(shè)計(jì)的廣告性、開(kāi)放性和識(shí)別性,可瞬間吸引消費(fèi)者,使之一見(jiàn)傾心；②櫥窗具有促銷(xiāo)、選擇和展示商品以及情感依托的功能,可架起與消費(fèi)者心靈溝通的橋梁；③材料和材料肌理特性,可營(yíng)造良好的情感氛圍和舒適的觸覺(jué)、視覺(jué)效應(yīng),進(jìn)而促成其消費(fèi)的實(shí)現(xiàn)；④店面色光可誘導(dǎo)、煽動(dòng)、調(diào)節(jié)消費(fèi)情緒,從而激發(fā)消費(fèi)欲望。所以從消費(fèi)心理視角研究店面空間環(huán)境設(shè)計(jì),可有效地刺激、誘導(dǎo)消費(fèi),激發(fā)消費(fèi)者的購(gòu)買(mǎi)欲望。
[Abstract]:With the development of social economy and the improvement of people's living standards, consumption is no longer limited to meet the needs of daily life, but become a spiritual enjoyment with a cultural and life tone. Consumers are the main body of consumer activities and play a leading role in consumption activities. Therefore, the study and guidance of consumer consumer psychology It has become an important factor to consider in storefront design.
First of all, this article takes consumer psychology as the research entry point, through data collection, field investigation, questionnaire survey and other methods, to fully understand customer consumption psychology, and be the foundation of shop design research.
Secondly, through the summary and analysis of the consumer demand and purchase motivation, this paper discusses the design and research of the various elements of the shop design under the consumption psychology, such as the signs, the window, the material texture, the light and the color.
Finally, we analyze the two design cases from the perspective of consumer psychology, and further elaborate the importance of consumer psychology level in storefront design.
A systematic and comprehensive study of the store design has been carried out in a systematic and comprehensive way: (1) the advertising, openness and identifiability of the shop sign design can instantly attract consumers and make it clear at the first sight; (2) the window has sales promotion, selection and display of goods and the function of emotional support; it can build a bridge with the soul of the consumer; (3) material and material texture. Sex can create a good emotional atmosphere and comfortable touch, visual effect, and then promote the realization of its consumption; (4) the storefront light can induce, incite, regulate consumption emotion, thus stimulate the consumption desire. Therefore, the study of the design of the store space environment from the perspective of consumer psychology can stimulate, induce consumption and stimulate consumers' desire for purchase.

【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：TU247

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 王晶;從女性行為及心理角度探析櫥窗設(shè)計(jì)的審美內(nèi)涵[D];青島理工大學(xué);2013年

2 宋曉丹;商業(yè)店面設(shè)計(jì)研究與實(shí)踐[D];延邊大學(xué);2013年

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本文編號(hào)：1816339