本文選題：移動互聯(lián)網(wǎng)　切入點：搜索業(yè)務(wù)　出處：《北京郵電大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著移動互聯(lián)網(wǎng)的發(fā)展,手機(jī)用戶規(guī)模的逐漸擴(kuò)大,互聯(lián)網(wǎng)搜索正在向移動通信網(wǎng)擴(kuò)展,用戶不僅能通過電腦使用互聯(lián)網(wǎng)搜索,手機(jī)上也可以使用搜索業(yè)務(wù),電信運(yùn)營商開始為用戶提供手機(jī)搜索業(yè)務(wù)服務(wù)。電信運(yùn)營商進(jìn)入手機(jī)搜索業(yè)務(wù)市場,將給手機(jī)搜索業(yè)務(wù)帶來巨大變化。目前,手機(jī)搜索業(yè)務(wù)已經(jīng)不是單一的用戶找朋友的工具了,更是一個增值服務(wù)平臺,通過提供廣告、網(wǎng)上話音、音頻、視頻功能為用戶提供多種增值服務(wù)。 中國聯(lián)通的手機(jī)搜索業(yè)務(wù)服務(wù)：用戶可以通過手機(jī)客戶端(BREW、Unija)、PC客戶端、短信客戶端、WAP客戶端多種手段隨時使用,進(jìn)行手機(jī)到手機(jī),手機(jī)到PC的文字、表情、圖片、語音等信息的手機(jī)搜索業(yè)務(wù)。手機(jī)搜索業(yè)務(wù)將成為中國聯(lián)通的綜合業(yè)務(wù)平臺,包括廣告、彩信、彩鈴、圖片、博客等應(yīng)用,都將被整合在該平臺上,從而帶動各種移動增值業(yè)務(wù)的全面發(fā)展。 對于擁有龐大用戶群體的移動運(yùn)營商來說,提供手機(jī)搜索業(yè)務(wù)不僅能夠增加用戶的忠誠度,樹立并強(qiáng)化自有品牌的內(nèi)容業(yè)務(wù),而且能有效帶動其他移動增值業(yè)務(wù)的發(fā)展,開辟全新的增值業(yè)務(wù)收入空間,增強(qiáng)企業(yè)在從傳統(tǒng)電信運(yùn)營商向綜合信息服務(wù)商轉(zhuǎn)變的新環(huán)境下的競爭力。在有著龐大客戶群和具大市場需求的基礎(chǔ)上,手機(jī)搜索業(yè)務(wù)平臺應(yīng)運(yùn)而生。 論文依據(jù)中國聯(lián)通相關(guān)業(yè)務(wù)平臺技術(shù)標(biāo)準(zhǔn)和中國聯(lián)通手機(jī)搜索業(yè)務(wù)管理平臺的需求,設(shè)計提出了中國聯(lián)通手機(jī)搜索業(yè)務(wù)管理平臺的方案,描述了手機(jī)搜索業(yè)務(wù)流程,給出了平臺系統(tǒng)管理功能、WAP終端群組管理功能、報表分析統(tǒng)計功能的詳細(xì)設(shè)計,最后闡述了系統(tǒng)測試及應(yīng)用部署情況。
[Abstract]:With the development of mobile Internet and the gradual expansion of mobile phone users, Internet search is expanding to mobile communication network. Users can use Internet search not only through computers, but also on mobile phones. Telecom operators have begun to provide mobile phone search services to users. The entry of telecom operators into the mobile phone search service market will bring huge changes to mobile phone search services. At present, Mobile phone search business is not a single user to find friends, but also a value-added service platform, through the provision of advertising, online voice, audio, video features to provide users with a variety of value-added services. China Unicom's mobile phone search service: users can use mobile phone to mobile phone, mobile phone to PC text, expression, pictures through mobile phone client, SMS client and WAP client at any time. Mobile phone search business for voice and other information. Mobile phone search business will become China Unicom's integrated business platform, including advertising, MMS, MMS, MMS, MMS, pictures, blogs and other applications, which will be integrated on this platform. So as to promote the overall development of various mobile value-added services. For mobile operators with large user groups, providing mobile search services can not only increase the loyalty of users, establish and strengthen their own brand content services, but also effectively drive the development of other mobile value-added services. To open up a new revenue space for value-added services, enhance the competitiveness of enterprises in the new environment from traditional telecom operators to integrated information service providers, on the basis of having a large customer base and large market demand, Mobile phone search service platform emerged as the times require. According to the technical standard of China Unicom related business platform and the demand of China Unicom mobile phone search service management platform, this paper designs and puts forward the solution of China Unicom mobile phone search service management platform, and describes the mobile phone search business flow. The system management function of the platform and the WAP terminal group management function and the report analysis and statistics function are designed in detail. Finally, the system testing and application deployment are described.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TN929.53

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本文編號：1635320