本文選題：城市色彩　切入點：情感訴求　出處：《西安建筑科技大學》2009年碩士論文　論文類型：學位論文

【摘要】： 城市印象中,色彩是人們對城市認知的第一感官對象。城市色彩在很大程度上體現(xiàn)了城市的視覺環(huán)境品質(zhì),也是人們?nèi)粘Ｉ钪胁豢苫乇艿纳省Ｓ捎谏时旧淼奶匦?它在一定程度上能夠影響人們的生理、心理的變化,因此城市色彩的好壞對人們?nèi)粘Ｉ罹哂蟹浅Ｖ匾淖饔�。目前的城市色彩設(shè)計中我們往往忽視了城市主體——人的心理需求,以人為本的人性化設(shè)計理念還沒有根植于色彩設(shè)計中。 本文從情感訴求角度出發(fā)研究城市色彩問題,目的在于希望城市色彩規(guī)劃和設(shè)計更多關(guān)注人們的心理情緒和情感的需要,服務(wù)于人。通過資料的收集、整理和歸納,發(fā)現(xiàn)在城市色彩設(shè)計中很少能關(guān)注到人們的情感因素,也忽視了色彩對于人們的心理影響。因此,本文通過文獻分析、理論歸納、實地調(diào)研及問卷調(diào)查的方式,以西安為研究對象對目前城市色彩問題進行了探討,嘗試提出解決問題方法和措施。 在調(diào)查研究中筆者發(fā)現(xiàn)西安城市存在問題主要有三點:一是城市色彩混亂,缺乏整體性;二是功能區(qū)域色彩劃分不明顯,缺乏識別性;三是非恒定色彩雜亂,降低了城市品位。在網(wǎng)絡(luò)隨機問卷調(diào)查中西安市民對城市色彩總體感覺混亂占41%,臟亂占26%,負面的情感體驗比重較大,認為西安色彩有待完善的人數(shù)占統(tǒng)計人數(shù)的77%。造成以上問題的出現(xiàn)的原因是多方面的,首先相關(guān)規(guī)劃和監(jiān)督管理力度不夠,隨意性太大;其次建筑材料使用及年限的問題,建筑外立面沒有得到更好的保護和及時的清潔維護;再次自然色彩的減少影響城市固有色彩;最后廣告色彩的缺乏約束力。以上是產(chǎn)生視覺污染的重要原因,從而導致人們負面情緒和情感的產(chǎn)生。 通過調(diào)查研究本文嘗試提出相應(yīng)解決措施:一要合理的科學功能色彩劃分,增加城市功能識別性;二要對城市古建筑街區(qū)傳統(tǒng)色彩的保護,滿足城市居民的特定情感;三要增加自然色彩比例,滿足人們內(nèi)心追求自然的心理情感;四要控制流動色彩運用,使之成為城市和諧的點綴色;五要嚴格管理廣告色彩,色彩運用符合城市文化,滿足人們對城市的情感認同。總之,針對西安城市色彩設(shè)計我們既要做到體現(xiàn)西安作為古城的特有氣質(zhì),又要體現(xiàn)出新時代下西安新的文明,其根本是滿足人們對西安城市色彩的情感訴求。 本篇論文從一新的視角提出城市色彩的問題是希望能夠?qū)⒃O(shè)計關(guān)注到人本身,設(shè)計不等同于藝術(shù)需要人們仰視,就其根本是服務(wù)于人。城市色彩需要城市居民的參與,設(shè)計師應(yīng)該以人們對情感訴求為基礎(chǔ)進行設(shè)計,將人性化的理念滲透到設(shè)計中,從而在體現(xiàn)城市色彩魅力的同時,也滿足了人們的心理需求,有利于社會的和諧和可持續(xù)發(fā)展。
[Abstract]:In the impression of the city, color is the first sensory object of people's cognition of the city. To a great extent, the color of the city reflects the quality of the visual environment of the city, and it is also the unavoidable color in people's daily life. To some extent, it can affect people's physiological and psychological changes. Therefore, the quality of urban color plays a very important role in people's daily life. In the current urban color design, we often ignore the psychological needs of the main body of the city. Human-oriented humanized design concept has not been rooted in color design. The purpose of this paper is to study the problem of urban color from the angle of emotional appeal. The purpose of this study is to pay more attention to the psychological emotion and emotional needs of people in urban color planning and design, and to serve people. It is found that people's emotional factors are seldom paid attention to in urban color design, and the psychological influence of color on people is ignored. Therefore, this paper adopts the methods of literature analysis, theoretical induction, field investigation and questionnaire survey. Taking Xi'an as the research object, this paper discusses the current urban color problem and tries to put forward the methods and measures to solve the problem. In the investigation and study, the author found that there are three main problems in Xi'an city: first, the color of the city is chaotic, lack of integrity; second, the color division of the functional area is not obvious, lack of recognition; third, the unsteady color disorder, In the network random questionnaire survey, Xi'an residents' overall feeling of urban color confusion accounted for 41%, dirty mess accounted for 26%, negative emotional experience proportion was large. It is considered that the number of people in Xi'an color to be improved accounts for 77% of the total number of people in the statistics. The reasons for the above problems are various. Firstly, the relative planning and supervision and management are not enough, and the arbitrariness is too large. Secondly, the problems of the use of building materials and the years of life are also discussed. The exterior facades of buildings have not been better protected and maintained in a timely manner; once again, the reduction of natural colors has affected the inherent color of the city; and finally, the lack of binding force in advertising colors. These are the important reasons for the visual pollution. As a result, people produce negative emotions and emotions. Through investigation and research, this paper tries to put forward the corresponding solutions: first, to reasonably divide the scientific function color, to increase the recognition of urban function; second, to protect the traditional color of the city's ancient building blocks, to satisfy the specific feelings of the urban residents; Third, to increase the proportion of natural colors to satisfy the psychological feelings of people in pursuit of nature; fourth, to control the use of mobile colors to make them a harmonious embellishment color of cities; and fifthly, to strictly manage advertising colors, which are in line with urban culture. In short, in view of the color design of Xi'an cities, we should not only embody the unique temperament of Xi'an as an ancient city, but also reflect the new civilization of Xi'an under the new era. Its fundamental is to satisfy people's emotional appeal to Xi'an city color. This paper puts forward the problem of urban color from a new angle of view. It is hoped that the design can be paid attention to by people themselves. Design is not equal to art and needs people to look up, so it is essential to serve people. Urban color needs the participation of urban residents. Designers should design on the basis of people's emotional appeal, and permeate the concept of humanization into the design, so as to reflect the charm of the city color, but also meet the psychological needs of people, which is conducive to the harmonious and sustainable development of society.
【學位授予單位】：西安建筑科技大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：TU984;TU115

【引證文獻】

相關(guān)期刊論文 前3條

1 魏薇;胡明杰;;我國色彩規(guī)劃研究評述——兼論新時期色彩規(guī)劃研究創(chuàng)新[J];規(guī)劃師;2012年01期

2 魏薇;胡明杰;;我國色彩規(guī)劃研究評述——兼論新時期色彩規(guī)劃研究創(chuàng)新[J];華中建筑;2012年04期

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相關(guān)碩士學位論文 前2條

1 童詩婧;產(chǎn)品色彩形象與色彩DNA研究[D];沈陽航空航天大學;2012年

2 常彤;齊齊哈爾市臨街建筑外立面視覺語言研究[D];齊齊哈爾大學;2012年

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本文編號：1634909