本文選題：設(shè)計管理　切入點：思維創(chuàng)意　出處：《江西師范大學(xué)》2007年碩士論文　論文類型：學(xué)位論文

【摘要】： 設(shè)計管理對于國內(nèi)的設(shè)計師來說還是一個比較新鮮的詞匯，把設(shè)計和管理很難的聯(lián)想在一起，很多人認(rèn)為設(shè)計是藝術(shù)的范疇，管理是經(jīng)濟(jì)行政的范疇。但是在現(xiàn)代經(jīng)濟(jì)的發(fā)展下，商業(yè)設(shè)計的生存必須融入經(jīng)濟(jì)、管理。只有在完善的商業(yè)管理調(diào)研下才可以完全釋放設(shè)計創(chuàng)意，否則我們的設(shè)計只有藝術(shù)價值并沒有商業(yè)價值，設(shè)計對企業(yè)主，廣告主沒有任何利益所在，那么商業(yè)設(shè)計的藝術(shù)價值又有何意?在設(shè)計先進(jìn)的國家，比如德國、英國、美國、日本，它們已經(jīng)對設(shè)計管理方面有一定的認(rèn)識與研究，并且已經(jīng)取得比較可喜成績和成熟的理念。比如：優(yōu)化設(shè)計法、模擬設(shè)計法、可靠性設(shè)計法、邏輯設(shè)計法、模糊設(shè)計法等。在單純地利用設(shè)計元素方面，我們與世界一流設(shè)計大師是平等的。同樣的點、線、面、體，同樣的色彩，同樣的設(shè)計法則，那為什么我們沒有達(dá)到他們的水平和高度呢?他們的一個設(shè)計以十幾萬，幾十萬，甚至上百萬上千萬來計算，而我們的設(shè)計也許用幾千元就可以打發(fā)。這就是差異，不是人的差異，不是技術(shù)的差異，而是設(shè)計管理上差異，我們的設(shè)計師對設(shè)計管理概念的模糊，是我們設(shè)計師把設(shè)計簡單化。要想設(shè)計升值，必須去尋求一條適合我們設(shè)計業(yè)的設(shè)計管理之路。管理提升設(shè)計價值，設(shè)計管理將是我們設(shè)計前進(jìn)的盔甲，是對單一設(shè)計方式的洗禮。 俗話說“兵家常談天時、地利、人和�！贝嗽捠侵副掖蛘桃紤]天時、地利、人和等多客觀條件。那么這映射設(shè)計也就要注意客觀原則，要求設(shè)計師必須考慮實際設(shè)計條件和市場環(huán)境來進(jìn)行設(shè)計，這就是設(shè)計管理的范疇，如果設(shè)計師單一的熱情追求自己的個性理念或創(chuàng)意，而憑空猜測和判斷，這就如同沙上筑塔、癡人說夢，設(shè)計成果也不具市場生命力。當(dāng)今的設(shè)計行業(yè)是國際互通的競爭性行業(yè)，這就要求我們設(shè)計工作者在進(jìn)行設(shè)計活動時間，，必須經(jīng)過綜合考慮和理性思考，把在設(shè)計活動中需要考慮到的問題融入其中，全盤考慮周全，最終提出合理的設(shè)計策略和創(chuàng)意方案。通過對商業(yè)設(shè)計典型案例的分析與比較來有來有效的驗證本論文的觀點：管理提升價值。打破傳統(tǒng)的“創(chuàng)意無限”的設(shè)計思維，把市場營銷的理性分析加入到感性的靈感設(shè)計中去。讓創(chuàng)意有頭緒有目的地發(fā)揮其設(shè)計價值。
[Abstract]:Design management is still a relatively new term for domestic designers. It is difficult to associate design with management. Many people think that design is an art category. Management is the category of economic administration. But with the development of modern economy, the survival of commercial design must be integrated into economy and management. Otherwise our design only has the artistic value and has no commercial value, the design does not have any benefit to the business owner, the advertiser, then the commercial design artistic value also has the meaning? In countries with advanced design, such as Germany, the United Kingdom, the United States and Japan, they have already had a certain understanding and research on design management, and have made more gratifying achievements and mature concepts. Simulation design method, reliability design method, logic design method, fuzzy design method, etc. We are equal to the world class design master in the pure use of design elements. The same points, lines, surfaces, bodies, the same color, The same design rules, so why aren't we up to their level and height? One of their designs is calculated in tens of thousands, hundreds of thousands, or even millions of millions, and our design may be sent with thousands of yuan. This is the difference, not the difference of people, not the difference of technology, but the difference of design management. Our designer's vague concept of design management is that our designer simplifies design. In order to appreciate design, we must seek a design management path that is suitable for our design industry. Management promotes design value. Design management will be our design forward armor, is the baptism of a single design. As the saying goes, "when the soldiers are talking, they are in the right place, and people are in harmony." this means that soldiers have to consider the objective conditions of weather, geographical location, people and other factors in a war. Then the mapping design should also pay attention to the objective principle. The designer must consider the actual design conditions and market environment to design, this is the scope of design management, if the designer is a single passion to pursue their own personal ideas or ideas, and guess and judge out of thin air, It's like building towers on the sand, dreaming about it, and the design results are not viable in the market. Today's design industry is a competitive international industry, which requires our designers to spend their time in design activities. The issues that need to be taken into account in the design activities must be integrated and considered in a comprehensive and rational manner. Finally, a reasonable design strategy and creative scheme are put forward. Through the analysis and comparison of the typical cases of commercial design, the viewpoint of this paper is effectively verified: management promotes the value, and breaks the traditional "unlimited creative" design thinking. The rational analysis of marketing should be added to the sensual inspiration design.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：J50-05


本文編號：1635527