本文選題：電影宣傳片　切入點(diǎn)：人際意義　出處：《鄭州大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：電影宣傳片是電影語篇的一種特殊次語類。其主要目的是勸說潛在的觀眾走進(jìn)電影院去觀看所宣傳的電影。隨著新科學(xué)技術(shù)的進(jìn)步和電影工業(yè)的繁榮,電影宣傳片在整個(gè)電影宣傳過程中的地位變得越來越重要。電影宣傳片一般長約2-3分鐘。由于有多種符號資源例如動(dòng)態(tài)圖像,語言,聲音,音樂等的參與和互動(dòng),電影宣傳片是一種典型的動(dòng)態(tài)多模態(tài)語篇。為了了解和欣賞電影宣傳片如何達(dá)到勸說的效果。本文將對電影宣傳片的人際意義進(jìn)行多模態(tài)語篇分析。 多模態(tài)語篇分析是系統(tǒng)功能理論擴(kuò)展到其他非語言符號資源的一種語篇分析方法。它把其他符號系統(tǒng)看作是和語言系統(tǒng)一樣的具有意義潛勢的社會(huì)符號形式。自90年代誕生以來,多模態(tài)語篇分析方法不僅被用來分析書面語篇還被運(yùn)用于三維立體物體的分析如雕塑,建筑等。近些年來,動(dòng)態(tài)多模態(tài)語篇如電影,電視廣告等的分析是一個(gè)新的發(fā)展趨勢和研究熱點(diǎn)。 基于系統(tǒng)功能語言學(xué)和視覺語法,本文致力于分析電影宣傳片的人際意義的多模態(tài)建構(gòu)。分析結(jié)果對于了解電影宣傳片制作者如何運(yùn)用各種語言和視覺資源以及不同符號系統(tǒng)之間的互動(dòng)達(dá)到與潛在觀眾的互動(dòng)和團(tuán)結(jié)觀眾,說服他們買票去電影院觀看將具有啟迪性的作用。 本研究根據(jù)雅虎電影報(bào)告,在年度觀看最多的電影宣傳片中,選了三十個(gè)電影宣傳片建立一個(gè)小型語料庫。并在其中隨機(jī)抽選了六個(gè)不同類型電影的宣傳片作為本文的分析語料�；贠'Halloran的電影分析模型,以鏡頭為基本的分析單位,目的是分析和識(shí)別多模態(tài)語篇中構(gòu)建人際意義的語言和圖像資源。分析結(jié)果表明：(1)在視覺系統(tǒng)中,宣傳片制作者通過對電影宣傳片的圖像行為,社會(huì)距離,態(tài)度和情態(tài)的選擇和設(shè)計(jì),達(dá)到有效地建構(gòu)互動(dòng)意義,聯(lián)絡(luò)潛在觀眾的目的。(2)電影宣傳片,作為一種特殊的廣告形式,語言部分在整個(gè)多模態(tài)語篇的人際意義建構(gòu)中扮演著重要的作用。在語言系統(tǒng)中,通過分析與視覺系統(tǒng)相對應(yīng)的人際意義的四個(gè)方面表明宣傳片制作者運(yùn)用多種語言資源操縱互動(dòng),以期團(tuán)結(jié)潛在觀眾。(3)另外我們還發(fā)現(xiàn)視覺系統(tǒng)和語言系統(tǒng)之間的加強(qiáng)和互補(bǔ)的關(guān)系。動(dòng)態(tài)多模態(tài)語篇的綜合人際意義是兩個(gè)系統(tǒng)聯(lián)合互動(dòng)的結(jié)果。 本文通過分析電影宣傳片人際意義的多模態(tài)建構(gòu)拓展了系統(tǒng)功能語言學(xué)和視覺語法運(yùn)用于多模態(tài)語篇分析的研究。本文的分析有助于加深對電影宣傳片這一典型的多模態(tài)語篇的了解,引起更多研究者對電影宣傳片的關(guān)注。另外研究結(jié)果無論對于作為普通消費(fèi)者的觀眾還是電影宣傳片制作者的專業(yè)人士都將是有意義的。
[Abstract]:Film propaganda is a special sublingual category of film discourse. Its main purpose is to persuade potential audiences to go to the cinema to watch the films being advertised. With the development of new technology and the prosperity of the film industry, The position of the film propaganda film has become more and more important in the whole process of film promotion. The film propaganda film is usually about 2-3 minutes long. Because of the participation and interaction of a variety of symbolic resources such as dynamic image, language, sound, music, etc., Film propaganda is a typical dynamic multimodal discourse. In order to understand and appreciate how the film can achieve persuasive effect, this paper makes a multi-modal discourse analysis of the interpersonal meaning of the film. Multimodal discourse analysis is a discourse analysis method which extends the theory of system function to other non-linguistic symbolic resources. It regards other symbolic systems as social symbolic forms with the same potential as linguistic systems. Since its birth in 90s, Multimodal discourse analysis is used not only to analyze written texts but also to analyze three-dimensional objects such as sculpture and architecture. The analysis of TV advertisement is a new trend and research hotspot. Based on systemic functional linguistics and visual grammar, This paper is devoted to analyzing the multimodal construction of the interpersonal meaning of the film propaganda film. The results of the analysis are helpful to understand how the filmmakers use various language and visual resources as well as the interaction between different symbol systems. Where the audience interacts and unites the audience, Persuading them to buy tickets to the cinema would be instructive. In this study, according to the Yahoo Film report, among the most watched films of the year, Thirty films were selected to build a small corpus, and six different types of films were randomly selected as the analysis corpus. Based on the Ohn Halloran's model of film analysis, the basic unit of analysis was the lens. The purpose of this study is to analyze and identify the language and image resources that construct interpersonal meaning in multimodal discourse. The results show that in the visual system, the propagandists use the image behavior and social distance of the film. The choice and design of attitude and modality to effectively construct the interactive meaning and to reach the goal of contacting the potential audience, as a special form of advertising, Language plays an important role in the construction of interpersonal meaning in multimodal discourse. By analyzing the four aspects of interpersonal meaning corresponding to the visual system, it is shown that the producer of the propaganda film manipulates the interaction with various language resources. In addition, we also find that the relationship between visual system and language system is reinforced and complementary. The comprehensive interpersonal meaning of dynamic multimodal discourse is the result of the joint interaction between the two systems. By analyzing the multimodal construction of interpersonal meaning in film propaganda, this paper extends the research on the application of systemic functional linguistics and visual grammar to multimodal discourse analysis. The analysis in this paper is helpful to deepen the study of film propaganda. The understanding of multimodal discourse, More researchers are paying attention to the film, and the results will be meaningful for both the average consumer audience and the filmmakers.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J943.1

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 孫月苓;好萊塢經(jīng)典電影預(yù)告片敘事性分析[D];對外經(jīng)濟(jì)貿(mào)易大學(xué);2007年

，

本文編號：1625419