本文選題：圖形創(chuàng)意　切入點：語言傳達(dá)　出處：《魯迅美術(shù)學(xué)院》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：在視覺信息的傳達(dá)方面,圖形創(chuàng)意能夠?qū)ν暾麍D像進(jìn)行傳達(dá),信息可以利用語言進(jìn)行傳達(dá),而圖形創(chuàng)意能夠通過圖形完成傳達(dá),為此,對圖形而言,它是帶有意念性的,融合了信息的傳達(dá)、圖形的符號。在設(shè)計視覺傳達(dá)方面,圖形創(chuàng)意的意義在于:對信息進(jìn)行快速的傳遞,帶有極強的內(nèi)涵和視覺上的趣味性,讓人產(chǎn)生深刻印象,在視覺文化品質(zhì)方面,它帶有新穎性和獨特性。信息能夠通過圖形完成傳達(dá)過程,在新石器時期,對信息的表達(dá)方式就是將圖形刻在陶器上,在此時,人類已經(jīng)懂得了圖形所具有的象征性,這標(biāo)志著人們已經(jīng)能夠開始對理想進(jìn)行述說,對信息進(jìn)行圖形的表達(dá)。在設(shè)計圖形時,在思維方式方面,它是沒有束縛的,在信息的表達(dá)方面可以使用任何的獨特圖形,設(shè)計文化也是在持續(xù)創(chuàng)新。對圖形而言,它包括所有的型、圖,并不含有攝影。圖形具有的表現(xiàn)力是極為獨特的,在構(gòu)成版面時,它在視覺上所具有的魅力是極為獨特的。在構(gòu)成平面時,作為一種關(guān)鍵的素材,它能使視覺注意力得到極大的提升,促使廣告性格的形成。對廣告而言,它的傳播效果可能被圖形所左右。圖形占據(jù)了重要版面,有的甚至是全部版面。人們很容易會關(guān)注圖形,并且自身產(chǎn)生興趣進(jìn)行閱讀,在視覺印象方面,文字是遠(yuǎn)不及圖形的,要對圖形符號進(jìn)行合理的使用。在本文中,在視覺表達(dá)的設(shè)計方面,對圖形創(chuàng)意進(jìn)行闡述,同時對其表現(xiàn)、運用進(jìn)行介紹,使我們對圖形進(jìn)行更好的了解,利用創(chuàng)意開拓思路,使表現(xiàn)力更加的獨特,在視覺設(shè)計上,其魅力極為獨特。
[Abstract]:In the communication of visual information, graphic creativity can convey complete images, information can be conveyed by language, and graphic ideas can be communicated through graphics. Therefore, for graphics, it is idealistic. In designing visual communication, the meaning of graphic creativity lies in the rapid transmission of information, with a strong connotation and visual interest, which makes people impressive. In terms of visual cultural quality, it has novelty and uniqueness. Information can be conveyed through graphics. In the Neolithic period, the way to express information was to carve it on pottery, and at this time, Human beings have come to understand the symbolism of graphics, which means that people have been able to begin to describe ideals, to express information graphically. Any unique graphic can be used in the presentation of information, and the design culture is constantly innovating. For graphics, it includes all types, graphs, not photography. The expressive power of graphics is extremely unique when it comes to making up a page. Its visual charm is extremely unique. As a key material in the formation of a plane, it can greatly enhance visual attention and promote the formation of advertising personality. It can be influenced by graphics. Graphics occupy important pages, some even all. People tend to pay attention to graphics, and they have an interest in reading. In terms of visual impression, words are far less than graphics. In this paper, in the design of visual expression, the graphic creativity is expounded, and at the same time, its performance and application are introduced, so that we can have a better understanding of the graphics, and use creative ideas to develop ideas. Make the expression more unique, in the visual design, its charm is extremely unique.
【學(xué)位授予單位】：魯迅美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：J522

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本文編號：1625338