發(fā)布時(shí)間：2018-03-14 07:09

  本文選題：超市　切入點(diǎn)：超市文化　出處：《青島理工大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,零售業(yè)態(tài)的快速發(fā)展,要求我們對現(xiàn)有的零售業(yè)態(tài)進(jìn)行重新分類研究。關(guān)于超市的定義,學(xué)術(shù)界看法不一,但都存在一定的共性。從超級市場的產(chǎn)生背景分析,超市一般是指具有開架陳列和銷售、顧客自行服務(wù)、貨款統(tǒng)一結(jié)算,以經(jīng)營食品、日用品為主的商業(yè)場所�！俺小边@個(gè)名詞只是一個(gè)泛化的概念,國內(nèi)外對超市的定義各不相同,對它的理解也是仁者見仁,至今還沒有形成統(tǒng)一的認(rèn)識。商業(yè)建筑規(guī)范中也并未將傳統(tǒng)商店與超市做出區(qū)分,在很多的有關(guān)零售業(yè)態(tài)的書籍中作者大都將商店與超市作為一類業(yè)態(tài)進(jìn)行稱呼與分析,并得到業(yè)內(nèi)認(rèn)可。在這樣的形勢下,真對超市建筑結(jié)合其文化脈絡(luò)進(jìn)行適當(dāng)研究,在超市快速發(fā)展的形勢下顯得尤為重要。 論文研究的方法: 1.通過對超市文化有關(guān)的理論進(jìn)行概括、梳理、總結(jié),再結(jié)合超市文化的載體超市建筑進(jìn)行綜合性的分析研究。 超市特點(diǎn):商品嚴(yán)格包裝、分門別類、明碼標(biāo)價(jià)、顧客實(shí)行自我服務(wù)、薄利多銷、使用電子計(jì)算機(jī)和其他現(xiàn)代化設(shè)備、出門一次結(jié)算付款等特點(diǎn)。與其它零售業(yè)態(tài)例如:零售店、連鎖店、購物中心在發(fā)展中都有關(guān)聯(lián),應(yīng)該說這些商業(yè)零售業(yè)態(tài),在發(fā)展中相互穿插、相互影響,并不能嚴(yán)格的區(qū)分。根據(jù)筆者對“超市”的分析,這里將超市所涵蓋的零售商業(yè)形式都作為超市的不同類別加以分析,按定義進(jìn)行分類,主要包括自選商場、綜合超市、連鎖超市、便利店、專營店、倉儲超市。 超市建筑是商業(yè)建筑中的一類,分析起來自然脫離不了商業(yè)建筑的特色內(nèi)容跟研究主線。超市建筑研究包括:建筑標(biāo)識、建筑形式、建筑空間、建筑色彩、建筑環(huán)境、停車場地以及倉儲空間及輔助空間等幾大內(nèi)容。從這些方面反映從超市建筑的建筑特色。其中,建筑標(biāo)識一節(jié)包括超市精神形象在外部建筑標(biāo)識上的反映——LOGO,內(nèi)部折扣促銷廣告對超市建筑的功能性影響兩小節(jié),在建筑空間章節(jié)中,突出超市管理對建筑空間的要求和超市貨架排布對建筑空間影響兩節(jié),意在指出文化特色在建筑設(shè)計(jì)上的針對性影響,突出超市文化與超市建筑研究的主題。 2.在以上理論的支撐下,再有針對性的例舉國內(nèi)外著名超市案例結(jié)合理論進(jìn)行分析,將特色點(diǎn)詳細(xì)描述。 舉例例證是不可缺少的。第四章通過對國外三大超市巨頭沃爾瑪、家樂福、麥德龍,以及國內(nèi)超市的領(lǐng)軍企業(yè)華潤萬家、大潤發(fā)、利群等超市案例的綜合分析,指出國外超市文化與國內(nèi)超市文化的區(qū)別。每個(gè)案例都包括兩部分:超市簡介和超市特色文化在建筑有關(guān)領(lǐng)域的反映。通過對文化脈絡(luò)的梳理,以及與建筑相關(guān)領(lǐng)域:商圈的選擇標(biāo)準(zhǔn)、選址的要求等要點(diǎn)的分析,可以清楚地了解本土超市文化的缺陷和國外超市的優(yōu)勢,有利于本土超市有針對性的制定競爭策略。 3.在前期的理論分析指導(dǎo)下,結(jié)合個(gè)例及現(xiàn)代超市發(fā)展現(xiàn)狀和趨勢,對未來超市可能繼續(xù)的發(fā)展形勢進(jìn)行概括和展望。 未來超市的發(fā)展,從經(jīng)營上講,關(guān)鍵是如何提升品質(zhì)。這里的品質(zhì)包括:建筑、環(huán)境、商品、服務(wù)等超市所涉及的各方面的品質(zhì),在價(jià)格已經(jīng)不能掌握經(jīng)營全局的形式下,精神層面的東西便成為競爭的另一條主線。從上文可知各類型超市為了能在零售業(yè)激烈的競爭下爭得一席之地紛紛使出各種手段,這些手段中除了營銷策略,就是延承其文化脈絡(luò)的載體:建筑。于是精品化、個(gè)性化等建筑手段得到施展應(yīng)用,超市建筑規(guī)�；簿统蔀楸厝�。 筆者意圖通過研究超市的文化脈絡(luò),給“超市建筑”畫出一個(gè)相對清晰的范圍,使得人們對“超市建筑“的認(rèn)識更加明確。尤其要指出的是,若能對超市建筑進(jìn)行更有效的規(guī)范,對現(xiàn)代以及未來超市的良好發(fā)展可起到至關(guān)重要的作用。特別是在超市快速發(fā)展的時(shí)代下,精品化、個(gè)性化、規(guī)�；乾F(xiàn)代超市發(fā)展形勢,也是在未來很長的時(shí)間內(nèi)的發(fā)展形勢,若能有效地總結(jié)超市文化在建筑上的特色反應(yīng),透徹的了解其文化本質(zhì),有利于我們在建筑設(shè)計(jì)的恰當(dāng)運(yùn)用,作出更有超市文化特色的超市建筑。
[Abstract]:In recent years, the rapid development of retail business, we re classification of retail formats. The existing definition of a supermarket, the academic view, but there are certain similarities. From the background of the supermarket, the supermarket usually refers to the open shelf display and sales, customer service, payment settlement to operate the food, daily necessities, commercial establishments. The term "supermarket" is a generalization of the concept, definition of supermarket at home and abroad are different, the understanding of it is different, has not yet formed a unified understanding. Commercial building code does not make a distinction between traditional shops and supermarkets, in many of the books on retail business in the most stores and supermarkets are called as a type formats and analysis, and the approval. In such a situation, so the supermarket building with The proper study of its cultural context is particularly important in the rapid development of supermarkets.
The methods of research in this paper are:
1. through the supermarket culture related theories to summarize, sort out, summarize, and then combine the supermarket culture carrier supermarket architecture for comprehensive analysis and research.
Supermarket goods characteristics: strict packaging, be arranged, price tag, customer self service, puerile, the use of electronic computers and other modern equipment, out of a settlement of payment characteristics. As with other retail business: retail stores, chain stores, shopping malls are related in the development, it should be said that these commercial retail formats in the process of development, with each other, mutual influence, and not strict distinction. According to the analysis of the "supermarket", here will be covered by retail supermarket are as different types of supermarket, according to the definition of classification, including shopping malls, supermarkets, chain supermarkets, convenience stores, franchise stores warehouse, supermarket.
The supermarket is commercial building construction, up from the analysis of the characteristics of commercial buildings not content with research. The supermarket building research include: building logo, architectural form, architectural space, architectural color, architectural environment, parking and storage space and auxiliary space and other content. From these aspects reflect from the building the characteristics of supermarket building. Among them, marking a building which reflect the spirit image in the supermarket building external logo on the LOGO function, internal discount promotional advertising on supermarket building effect of architectural space in two sections, chapters, sections highlight the supermarket management of architectural space requirements and supermarket shelves arrangement of architectural space. Is intended to point out the cultural characteristics of the architectural design of the influence, the supermarket culture and supermarket architecture research topics.
2. under the support of the above theory, there is a specific example of the case of famous supermarkets at home and abroad to analyze the combination of the theory, and detailed description of the characteristics.
For example is indispensable. The fourth chapter through WAL-MART, of the three foreign supermarket giant Carrefour, Metro, and domestic supermarket leader Huarun 10000, Darunfa supermarket, a comprehensive analysis of Abba case, pointed out the difference between foreign culture and domestic supermarket supermarket culture. Each case consists of two parts: the introduction of the supermarket and the supermarket cultural characteristics reflected in construction related fields. Based on the cultural contexts, and building related fields: standard values, analysis of the main requirements of the site, we can clearly understand the local supermarket culture and the advantages of the foreign supermarket, is conducive to the local supermarket to establish the competition strategy.
3. under the guidance of the previous theoretical analysis, combined with the present situation and trend of the development of modern supermarkets, this paper summarizes and looks forward to the possible future development situation of the supermarket in the future.
The future development of the supermarket, from the business perspective, the key is how to improve the quality. The quality includes: architecture, environment, goods, services and other aspects of the quality of the supermarket, the price has not mastered the general operation of the form, spiritual things become another main competition from above. The type in retail supermarket to fierce competition to win a space for one person have resorted to various means, these means in addition to the marketing strategy, is the carrier of the extension of culture: building. So fine, personalized building means display, supermarket building scale has become inevitable.
The writer through the research on the cultural context of the supermarket, the supermarket building "to draw a relatively clear understanding of the scope of" supermarket building "more clearly. In particular, if can more effectively regulate the construction of modern supermarket, supermarket and the future good development can play a crucial role. Especially in the era of rapid development of supermarket, boutique, personalized, large-scale developments of modern supermarket, but also in the future development of the situation for a long time, if the reaction characteristics can effectively summarize the supermarket culture in the building, a thorough understanding of the essence of culture, will help us in the right use of architectural design, make more cultural characteristics of the supermarket supermarket building.

【學(xué)位授予單位】：青島理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：TU247.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 單珊;白城市連城賣場布局策略的研究[D];吉林大學(xué);2012年

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本文編號：1610135