發(fā)布時(shí)間：2017-09-19 14:11

1.0 Introduction介紹

上海已成為亞洲最具經(jīng)濟(jì)活力的城市，其經(jīng)濟(jì)實(shí)力仍在增長（陳鵬，2014年，，第56頁），基于其在上海市場的樂觀看法，上海新天地朗廷，酒店于2010年10月在上海開業(yè)（朗廷酒店集團(tuán)，2010）。目前，上海有66家五星級酒店（Zhan＆He，2012，第1452頁），在市場競爭日益激烈的環(huán)境下，如何發(fā)揮自身優(yōu)勢，上海新天地朗廷酒店如何扮演自己的優(yōu)勢，彌補(bǔ)自己的弱點(diǎn)，如何 利用自己的機(jī)遇來應(yīng)對威脅，成為上海朗廷新天地管理層需要認(rèn)真考慮的問題。Shanghai has become one of Asia's most economically dynamic cities, and its economic strength is still growing (Chen & Peng, 2014, p. 56), based on its optimistic view of the market in Shanghai, the Langham Xintiandi Shanghai, which belongs to Langham Hotel was Opened in October 2010 in Shanghai (The Langham Hospitality Group, 2010). Currently, there are 66 five-star hotels in Shanghai (Zhan & He, 2012, p. 1452), in an increasingly competitive market environment, how the Langham Xintiandi Shanghai plays the roles of its strengths to make up for their own weaknesses, how to use their opportunities to respond to their threats become the problems that the management of the Langham Xintiandi Shanghai needs to take into serious consideration. 

Table of Contents

1.0 Introduction..........................................................................................................................3
2.0 Procedure..............................................................................................................................4
3.0 SWOT analysis.....................................................................................................................5
3.1 Strength..........................................................................................................................5
3.2Weakness.........................................................................................................................5
3.3 Opportunity.....................................................................................................................6
3.4 Threat..............................................................................................................................6
4.0 SWOT matrix.......................................................................................................................8
5.0 Conclusion............................................................................................................................9
References................................................................................................................................10
Appendix I: Occupancy rate of five-star hotels in China (2012-2018)................................... 11
Appendix II: Profits of five-star hotels in China (2010-2014).................................................12

5.0 Conclusion總結(jié)

It can be seen through the SWOT analysis results that the Langham Xintiandi Shanghai has strengths in its good hardware facilities, high quality service, superior location. Its weaknesses lie in the relatively low brand awareness, shortcomings in the location. The opportunities facing include the development of the travel industry and the infrastructure improvement in China, which will bring the hotel industry a large number of guests. The threats include excess supply, dropped occupancy rate, homogeneous competition in the hotel industry. The author was based on the SWOT analysis results to summarize the SO, ST, WO, WT strategies for the Langham Xintiandi Shanghai, in future, a suitable development strategy from the strategies recommended according to its actual situation. In order to ensure the future success of the hotel in its management strategy, it needs to be further improved in the following three aspects.
First, the hotel should establish a scientific training system to improve employees’ service level and management staff’s management capabilities, so as to improve service quality and enhance the competitiveness of the hotel. Second, the hotel should segment its market, according to the characteristics and needs of the target customers to develop different personalized service measures to achieve the purpose of improving customer satisfaction. Finally, it should pay attention to further use of scientific and technological means in hotel management, communication, marketing and other aspects to lie the foundation for the hotel to improve management efficiency, customer satisfaction and brand awareness.

本文編號：882094