本文關(guān)鍵詞：從宗教景區(qū)上市透視宗教文化資本化，由筆耕文化傳播整理發(fā)布。

從宗教景區(qū)上市透視宗教文化資本化

A Perspective on Religious Cultural Capitalization through the Market Listing of Religious Tourist Attractions

[1] [2] [3] [4] [5]

YU Ruyi, LIANG Liuke, ZHU Guoxing, ZHU Hongbing, LI Deming （1. School of Tourism Management, Huangshan University, Huangshan 245021, China 2. College of Environment and Plan

[1]黃山學(xué)院旅游學(xué)院,安徽黃山245021; [2]河南大學(xué)環(huán)境與規(guī)劃學(xué)院,河南開封475000

文章摘要：旅游市場(chǎng)競(jìng)爭(zhēng)日趨激烈，上市成為提升景區(qū)發(fā)展力和競(jìng)爭(zhēng)力的重要途徑。在資本前景的誘惑下，，諸多宗教型景區(qū)萌發(fā)上市沖動(dòng)，而引發(fā)突破社會(huì)倫理的熱議。文章圍繞宗教景區(qū)上市背后的宗教文化資本化的話題，以宗教社會(huì)學(xué)、馬克斯·韋伯的現(xiàn)代性等為理論基礎(chǔ)，從宗教存在邏輯與資本邏輯間張力角度，分析旅游語境下的宗教文化資本化現(xiàn)象。結(jié)論認(rèn)為，包括旅游資本在內(nèi)的現(xiàn)代資本為宗教的發(fā)展提供支撐資源，但資本的理性、世俗性與宗教的感性、神圣性間存在不可調(diào)和的張力。單純市場(chǎng)化的宗教旅游發(fā)展模式會(huì)消解宗教賴以存在的根基，因此不是宗教旅游發(fā)展的最佳選擇。鑒于宗教旅游的準(zhǔn)公共物品屬性，現(xiàn)代非營利性組織的運(yùn)營模式為宗教旅游的發(fā)展提供有益借鑒。

Abstr：With the general adoption of the market principle in most economies, listing in capital markets has become an important way to enhance the development capacity and capital competitiveness of religious tourist attractions. At the same time though, many religious sites that might not have otherwise become market commodities can be caught up in capital markets, and this situation often triggers hot debate on whether listing will positively or adversely affect local religious cultures. Based on a review of literature generated by the sociology of religion, the modernity theories of Marx Weber, and the culture industry theory of the Frankfurt School, this paper analyzes the capitalization of religious cultural assets that is becoming the essence of modem religious tourist attraction development. The paper shows that certain forms of cultural industry development promoted by mass tourism consumption are the external representation of the market listing of religious attractions. The underlying logic is that capital transfers are made from the field of material production to the field of spirit production to evade a material overproduction crisis and to seek the maximum increment in value for religious tourism assets. The development trend of integration between tourism and religion thus opens a new window of opportunity that meets community desires for the capital values of religious assets to appreciate. However, the net result of this process may be that the over-commercialization of these assets for tourism forces the secularization of communities, as mass tourism reinforces the notion that rational existence is more important than religious life. This is because the local religious culture itself becomes a comm

文章關(guān)鍵詞：

Keyword：:religious scenic listing cultural capitalization

課題項(xiàng)目：本研究受安徽省高校人文社會(huì)科學(xué)基金項(xiàng)目（SK20128455）、黃山學(xué)院科研項(xiàng)目（2013xsk009）和黃山學(xué)院科研項(xiàng)目（徽文化類）（2013xhwh015）資助.

  本文關(guān)鍵詞：從宗教景區(qū)上市透視宗教文化資本化，由筆耕文化傳播整理發(fā)布。