【摘要】：從全國(guó)宏觀經(jīng)濟(jì)來(lái)看，隨著國(guó)家“振興東北”戰(zhàn)略的實(shí)施，東北地區(qū)特別是遼寧省經(jīng)濟(jì)發(fā)展呈現(xiàn)出良好局面，，鐵嶺清河區(qū)作為東北地區(qū)一個(gè)重要的發(fā)電廠所在地，清河區(qū)的經(jīng)濟(jì)、文化、娛樂(lè)等各個(gè)方面更是獲得了長(zhǎng)足發(fā)展，重點(diǎn)體現(xiàn)在經(jīng)濟(jì)上連續(xù)多年的增長(zhǎng)。近幾年清河區(qū)也加大了產(chǎn)業(yè)結(jié)構(gòu)調(diào)整的步伐，從經(jīng)濟(jì)發(fā)展情況來(lái)看，清河區(qū)已逐步走上實(shí)力強(qiáng)勁的縣級(jí)市行列當(dāng)中來(lái)。 從清河區(qū)的地產(chǎn)行業(yè)發(fā)展角度看，雖然過(guò)去兩三年，中國(guó)房地產(chǎn)業(yè)經(jīng)歷了新一輪的宏觀調(diào)控，行業(yè)發(fā)展受到一定程度的影響，但是，對(duì)于地處三線城市的清河片區(qū)房地產(chǎn)業(yè)在近兩年當(dāng)中發(fā)展速度相當(dāng)快，預(yù)計(jì)至少在近五年的時(shí)間為黃金期。而本案所在地區(qū)將逐漸成為這一區(qū)域的重點(diǎn)開(kāi)發(fā)地段，其主要標(biāo)志就是在2012年市政府工作報(bào)告中的“西聯(lián)北擴(kuò)”政策將帶動(dòng)這一區(qū)域經(jīng)濟(jì)發(fā)展。 有了好的外部經(jīng)濟(jì)環(huán)境，只是地產(chǎn)項(xiàng)目成功的一半，怎樣將手中的產(chǎn)品以最短的周期銷售出去才是考量一個(gè)開(kāi)發(fā)公司的能力。因此，一個(gè)專業(yè)高素質(zhì)的銷售團(tuán)隊(duì)是必不可少的，置業(yè)顧問(wèn)公司成了許多開(kāi)發(fā)商的首選。 置業(yè)顧問(wèn)公司是專門為房地產(chǎn)公司代理銷售商品房的公司，置業(yè)代理公司的業(yè)績(jī)與地產(chǎn)公司的業(yè)績(jī)息息相關(guān)，很多規(guī)模小的開(kāi)發(fā)公司，開(kāi)發(fā)周期是與代理公司的銷售業(yè)績(jī)相掛鉤的，所以銷售量能否符合預(yù)期，對(duì)開(kāi)發(fā)商而言至關(guān)重要。 再看看置業(yè)顧問(wèn)公司，公司代理項(xiàng)目的代理費(fèi)是銷售額的8‰~3.5％之間。但是，能否盈利并不是看簽署的代理費(fèi)的高低，關(guān)鍵還要看“去化量”。對(duì)于房地產(chǎn)公司來(lái)說(shuō)“去化量”是滾動(dòng)開(kāi)發(fā)的根本�！叭セ俊毙》康禺a(chǎn)有可能面臨著死盤、爛尾的危險(xiǎn)。而對(duì)于置業(yè)顧問(wèn)公司來(lái)說(shuō)能否盈利也都是看對(duì)“去化量”的預(yù)期。 本文主要研究的著眼點(diǎn)是成立六年的誠(chéng)瀚置業(yè)顧問(wèn)公司為瑞士小鎮(zhèn)項(xiàng)目編寫營(yíng)銷策劃方案，方案中通過(guò)項(xiàng)目管理的方法研究項(xiàng)目的市場(chǎng)定位、區(qū)劃分析、營(yíng)銷策略等。以及“瑞士小鎮(zhèn)”項(xiàng)目在銷售時(shí)的營(yíng)銷的進(jìn)程控制、團(tuán)隊(duì)管理等。
[Abstract]:From the national macroeconomic point of view, with the implementation of the national strategy of "revitalizing the Northeast", the economic development in the Northeast region, especially in Liaoning Province, presents a good situation. Tieling Qinghe District, as an important power plant location in the Northeast region, The economic, cultural, entertainment and other aspects of Qinghe District have made great progress, especially in the years of economic growth. In recent years, Qinghe District has also stepped up the pace of industrial structure adjustment. In terms of economic development, Qinghe District has gradually stepped into the ranks of strong county-level cities. From the point of view of the development of the real estate industry in Qinghe District, although in the past two or three years, the real estate industry in China has experienced a new round of macro-control, the development of the industry has been affected to a certain extent, however, The real estate industry in Qinghe District, which is located in the third tier city, has developed very fast in the past two years, and is expected to be a golden period in at least the past five years. The area in which the case is located will gradually become a key development area in this region, and its main symbol is that the policy of "expanding the western alliance to the north" in the work report of the municipal government in 2012 will promote the economic development of the region. With a good external economic environment, only half the success of a real estate project, how to sell the products in the shortest cycle is to consider the ability of a development company. Therefore, a professional high-quality sales team is essential, home-purchase consultants have become the first choice for many developers. Home ownership Consultants are companies specialized in selling commercial housing for real estate companies. The performance of home purchase agents is closely related to the performance of real estate companies. Many small development companies, The development cycle is linked to the agency's sales, so whether sales meet expectations is crucial to developers. The agency fee of the agency is between 8 鈥

本文編號(hào)：2313528