本文選題：項(xiàng)目后評(píng)估　切入點(diǎn)：四網(wǎng)協(xié)同　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：為了應(yīng)對(duì)移動(dòng)互聯(lián)網(wǎng)迅速發(fā)展所帶來的新挑戰(zhàn),中國移動(dòng)集團(tuán)提出了促進(jìn)GSM、TD-SCDMA、WLAN和TD-LTE四網(wǎng)協(xié)同發(fā)展的戰(zhàn)略。中國移動(dòng)集團(tuán)內(nèi)蒙古分公司(以下簡稱:內(nèi)蒙古移動(dòng))為了貫徹和執(zhí)行集團(tuán)四網(wǎng)協(xié)同戰(zhàn)略,開展了針對(duì)校園區(qū)、商業(yè)區(qū)、住宅小區(qū)及工業(yè)園區(qū)等場景的四網(wǎng)協(xié)同網(wǎng)絡(luò)建設(shè)。四網(wǎng)協(xié)同建設(shè),可以確保內(nèi)蒙古移動(dòng)“網(wǎng)絡(luò)覆蓋、數(shù)據(jù)業(yè)務(wù)連續(xù)性、語音業(yè)務(wù)質(zhì)量”核心競爭優(yōu)勢。為了客觀評(píng)價(jià)四網(wǎng)協(xié)同項(xiàng)目的建設(shè)效果、預(yù)期目標(biāo)的實(shí)現(xiàn)情況、總結(jié)四網(wǎng)協(xié)同建設(shè)經(jīng)驗(yàn),并為以后年度的四網(wǎng)協(xié)同建設(shè)提供建議和意見,因此有必要開展四網(wǎng)協(xié)同建設(shè)后評(píng)估工作。內(nèi)蒙古移動(dòng)公司下轄十二個(gè)盟市,自2014年開始,內(nèi)蒙古移動(dòng)公司網(wǎng)絡(luò)發(fā)展進(jìn)入了一個(gè)用戶進(jìn)入高普及低增長,數(shù)據(jù)流量爆炸性增長的新階段。本論文從網(wǎng)絡(luò)建設(shè)和業(yè)務(wù)發(fā)展兩個(gè)方面,對(duì)內(nèi)蒙古移動(dòng)的WLAN、有線接入和GSM和TD網(wǎng)絡(luò)發(fā)展的現(xiàn)狀進(jìn)行了分析。在此基礎(chǔ)上,選取了網(wǎng)絡(luò)類指標(biāo)、客戶增長類指標(biāo)、效益評(píng)價(jià)類指標(biāo)和資本開支進(jìn)度指標(biāo),分別對(duì)十二個(gè)盟市公司和十種不同場景進(jìn)行了單項(xiàng)指標(biāo)的后評(píng)估。進(jìn)而設(shè)定不同的網(wǎng)絡(luò)評(píng)價(jià)標(biāo)準(zhǔn),將不同公司、不同場景的網(wǎng)絡(luò)建設(shè)效果進(jìn)行分類、打分;并對(duì)打分的結(jié)果分別提出了內(nèi)蒙古移動(dòng)各公司的網(wǎng)絡(luò)發(fā)展方向與經(jīng)營重點(diǎn)。內(nèi)蒙古移動(dòng)十二個(gè)盟市公司可以分為三個(gè)層次:第一層次為通遼和鄂爾多斯。這兩個(gè)盟市的四網(wǎng)協(xié)同建設(shè)效果好。建議未來兼顧TD-S、GSM、WLAN及有線接入網(wǎng)絡(luò)特點(diǎn),合理分類組合各場景下制式網(wǎng)絡(luò)搭建,優(yōu)化資源配比的同時(shí)促進(jìn)各制式網(wǎng)絡(luò)協(xié)同發(fā)展,進(jìn)而提升用戶感知度,保持中國移動(dòng)的領(lǐng)先地位。第二層次是赤峰、呼倫貝兒、巴彥淖爾、興安、呼和浩特、烏海、烏蘭察布和阿拉善。這幾個(gè)盟市的四網(wǎng)協(xié)同的效果有待提高。這些盟市應(yīng)該盤活現(xiàn)有資源,大力提升市場運(yùn)營的主觀能動(dòng)性,加強(qiáng)克難攻堅(jiān)意識(shí),進(jìn)一步提升選址能力利于投資有效轉(zhuǎn)化為收益。第三層次是錫林格勒和包頭,四網(wǎng)協(xié)同建設(shè)效果不好。建議未來提高立項(xiàng)精準(zhǔn)度,在保證網(wǎng)絡(luò)建設(shè)滿足當(dāng)前用戶需求的前提下,綜合考慮各場景建設(shè)難度、用戶發(fā)展及資源冗余度,實(shí)現(xiàn)“提升資源利用率”的目標(biāo)且“滿足短期提升的用戶需求”,利于各制式網(wǎng)絡(luò)平滑升級(jí)、健康演進(jìn)。注重現(xiàn)網(wǎng)資源的合理調(diào)配,降低各網(wǎng)間信號(hào)的干擾,進(jìn)一步提升客戶的感知度,有力促進(jìn)中國移動(dòng)品牌營銷!
[Abstract]:In response to the new challenges posed by the rapid development of the mobile Internet, China Mobile Group has put forward a strategy to promote the cooperative development of GSM-TD-SCDMA-WLAN and TD-LTE four networks. In order to implement and implement the Group's four-network cooperative strategy, China Mobile Group Inner Mongolia Branch (hereinafter referred to as Inner Mongolia Mobile) has launched a strategy aimed at the campus area and the business district. The construction of four-net cooperative network in residential district and industrial park can ensure the "network coverage, data business continuity" of Inner Mongolia Mobile. The core competitive advantage of the quality of voice service. In order to objectively evaluate the construction effect of the four-net cooperative project, realize the expected goal, summarize the experience of the four-net cooperative construction, and provide suggestions and suggestions for the following year's four-net cooperative construction, Therefore, it is necessary to carry out the post-evaluation work of the cooperative construction of the four networks. Since 2014, the Inner Mongolia Mobile Corporation has entered into a high popularity and low growth rate in the network development of the Inner Mongolia Mobile Company, which is under the jurisdiction of the 12 cities of Inner Mongolia Mobile Corporation. This paper analyzes the current situation of WLAN, wired access, GSM and TD network development of Inner Mongolia Mobile from the aspects of network construction and service development. The index of customer growth, the index of benefit evaluation and the index of progress of capital expenditure are used to evaluate the single index of 12 companies and 10 different scenarios respectively. The network construction effect of different scenes is classified and graded; The network development direction and management emphases of Inner Mongolia Mobile Company are put forward respectively. Twelve Inner Mongolia Mobile companies can be divided into three levels: the first level is Tongliao and Ordos. The cooperative construction of four networks in Mengshi has good effect. It is suggested that TD-Sour GSMN WLAN and wired access network should be taken into account in the future. Reasonable classification and combination of different scenarios under the system network construction, optimize the resource ratio while promoting the coordinated development of the system network, and then enhance the user perception, and maintain the leading position of China Mobile. The second level is Chifeng, Hulunbei, the second level is Chifeng, Hulunbei, Bayannur, Xingan, Hohhot, Wuhai, Wulanchabu, and Alashan. The effectiveness of the four networks in these cities needs to be improved. These cities should revitalize existing resources and vigorously enhance the subjective initiative of market operation. Strengthen the awareness of overcoming difficulties, and further enhance the ability to choose the site is conducive to the effective transformation of investment into income. The third level is Sillingrad and Baotou, the four nets coordinated construction effect is not good. It is recommended to improve the accuracy of project establishment in the future. On the premise of ensuring that the network construction meets the needs of current users, the difficulties of construction of each scene, the development of users and the degree of redundancy of resources are considered synthetically. To achieve the goal of "improving the utilization of resources" and to "meet the needs of users in the short term" is conducive to smooth upgrading and healthy evolution of each system network. It pays attention to the rational allocation of existing network resources and reduces the internetwork signal interference. Further enhance the perception of customers, to promote China Mobile brand marketing!
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F626

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