【摘要】：2015年是白酒行業(yè)轉(zhuǎn)型發(fā)展多變的一年,面臨更加復(fù)雜多變的宏觀形勢(shì):經(jīng)濟(jì)一體化加快、信息技術(shù)傳播加速,消費(fèi)者對(duì)產(chǎn)品需求的復(fù)雜與精細(xì),產(chǎn)品生命周期縮短;企業(yè)競(jìng)爭(zhēng)模式轉(zhuǎn)向動(dòng)態(tài)競(jìng)爭(zhēng),擁有企業(yè)動(dòng)態(tài)競(jìng)爭(zhēng)能力對(duì)企業(yè)轉(zhuǎn)型發(fā)揮著重要作用。白酒上市公司動(dòng)態(tài)競(jìng)爭(zhēng)水平?jīng)Q定企業(yè)的競(jìng)爭(zhēng)行為、競(jìng)爭(zhēng)地位及戰(zhàn)略轉(zhuǎn)型進(jìn)程。該文運(yùn)用主客觀結(jié)合的熵值-G1組合賦權(quán)方法,評(píng)價(jià)15家白酒上市公司2015年動(dòng)態(tài)競(jìng)爭(zhēng)水平,結(jié)果表明,僅有5家白酒上市公司動(dòng)態(tài)競(jìng)爭(zhēng)水平高于均值,白酒上市公司間動(dòng)態(tài)競(jìng)爭(zhēng)水平差異較大,競(jìng)爭(zhēng)潛力整體較弱。基于評(píng)價(jià)結(jié)果提出了提升白酒企業(yè)動(dòng)態(tài)競(jìng)爭(zhēng)能力的建議。
[Abstract]:The year 2015 is a year of changing development of liquor industry. It faces a more complex and changeable macro situation: accelerating economic integration, accelerating the spread of information technology, the complexity and fineness of consumers' demand for products, and shortening the product life cycle; The enterprise competition mode changes to the dynamic competition, and having the enterprise dynamic competition ability plays an important role in the enterprise transformation. The dynamic competition level of listed liquor companies determines the competitive behavior, competitive position and strategic transformation process. In this paper, the dynamic competition level of 15 liquor listed companies in 2015 was evaluated by entropy combined with objective and subjective method. The results showed that only 5 liquor listed companies had higher dynamic competition level than the average. The level of dynamic competition among listed liquor companies is quite different, and the competitive potential is weak as a whole. Based on the evaluation results, some suggestions were put forward to improve the dynamic competitiveness of liquor enterprises.
【作者單位】： 四川理工學(xué)院管理學(xué)院;四川省哲學(xué)社會(huì)科學(xué)重點(diǎn)研究基地川酒發(fā)展研究中心;
【基金】：四川省社科規(guī)劃后期資助項(xiàng)目(SC16H015) 四川省哲學(xué)社會(huì)科學(xué)重點(diǎn)研究基地川酒發(fā)展研究中心項(xiàng)目(CJZB15-02) 瀘州老窖科研獎(jiǎng)學(xué)金項(xiàng)目(15ljsk04)
【分類號(hào)】：F426.82;F832.51

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