【摘要】：在新三板掛牌已經(jīng)成為初創(chuàng)公司籌集、擴(kuò)大發(fā)展規(guī)模的重要渠道之一。從近幾年的新三板運(yùn)行實(shí)踐也表明,在新三板掛牌的企業(yè)多數(shù)都獲得了很好的發(fā)展。SKK公司于2014年末成功在新三板掛牌,并已經(jīng)成功實(shí)現(xiàn)了兩次融資,為公司發(fā)展注入了關(guān)鍵的資金資源,也開啟了公司的多元化發(fā)展之路。本文則重點(diǎn)探討SKK公司在新三板掛牌后的多元化發(fā)展戰(zhàn)略,以期為公司未來發(fā)展提供更好的戰(zhàn)略指導(dǎo)。首先,分析了SKK公司多元化發(fā)展現(xiàn)狀。通過對公司多元化發(fā)展基本情況的介紹,對新三板掛牌前后SKK公司的多元化發(fā)展進(jìn)行了比較分析,總結(jié)出公司在多元化發(fā)展上存在的問題,主要表現(xiàn)在業(yè)務(wù)多元化程度不高、業(yè)務(wù)間發(fā)展不平衡、發(fā)展資金不充足等問題上。其次,基于EFE矩陣分析法、IFE矩陣分析法,分析了新三板掛牌后SKK公司內(nèi)外部發(fā)展環(huán)境,為公司制定多元化戰(zhàn)略目標(biāo)及實(shí)施措施提供了依據(jù)和決策支撐。利用AHP層次分析法,對SKK公司掛牌后的多元化發(fā)展能力進(jìn)行了分析,發(fā)現(xiàn)SKK公司在新三板成功掛牌對公司多元化發(fā)展起到了積極作用,有利于公司未來的長遠(yuǎn)發(fā)展。最后,新三板掛牌后SKK公司多元化戰(zhàn)略分析與實(shí)施,認(rèn)為SKK公司應(yīng)該積極利用新三板掛牌的機(jī)會(huì)實(shí)施公司多元化戰(zhàn)略,其戰(zhàn)略目標(biāo)可以定位為以下四個(gè)方面:加速企業(yè)成長、利用現(xiàn)有資源和優(yōu)勢、加強(qiáng)核心競爭力提升、培育企業(yè)新的增長點(diǎn)。具體而言,在戰(zhàn)略實(shí)施上要積極推進(jìn)“四個(gè)多元化”,即產(chǎn)品多元化、市場多元化、區(qū)域多元化、投資多元化。本文具體分析了SKK公司的內(nèi)外發(fā)展環(huán)境,新三板掛牌前后的多元化發(fā)展情況,并提出了未來多元化發(fā)展戰(zhàn)略,對SKK公司提升戰(zhàn)略規(guī)劃能力和管理能力具有一定的指導(dǎo)意義,對其他新三板掛牌公司發(fā)展多元化業(yè)務(wù)具有借鑒意義。
[Abstract]:Listing on the new third board has become one of the most important channels for startups to raise money and expand their scale. The practice of the new third board in recent years also shows that most of the enterprises listed on the new third board have achieved very good development. SKK successfully listed in the new third board at the end of 2014, and has successfully realized two financing. For the development of the company injection of key capital resources, but also opened the diversification of the development of the road. This paper focuses on the diversified development strategy of SKK after the listing of the new third board, in order to provide better strategic guidance for the future development of the company. First of all, the paper analyzes the present situation of diversification of SKK Company. Through the introduction of the basic situation of the diversification development of the company, this paper makes a comparative analysis of the diversification development of the SKK company before and after the listing of the new third board, and summarizes the problems existing in the diversification development of the company, which is mainly manifested in the low degree of business diversification. Business development is uneven, development funds are not sufficient and other issues. Secondly, based on the EFE matrix analysis and IFE matrix analysis, this paper analyzes the internal and external development environment of SKK after the listing of the new three boards, which provides the basis and decision support for the company to formulate diversified strategic objectives and implement measures. By using AHP analytic hierarchy process, this paper analyzes the pluralistic development ability of SKK company after listing, and finds that the successful listing of SKK company on the new third board plays a positive role in the diversification development of the company, which is beneficial to the long-term development of the company in the future. Finally, after the listing of the new third board, the diversification strategy of SKK Company is analyzed and implemented. It is concluded that SKK Company should actively take advantage of the opportunity of listing the new third Board to implement the diversification strategy, and its strategic objectives can be defined as the following four aspects: accelerating the growth of enterprises. Make use of existing resources and advantages, strengthen core competitiveness, cultivate new growth point of enterprise. Specifically, the implementation of the strategy should actively promote "four diversification", namely product diversification, market diversification, regional diversification, investment diversification. This paper concretely analyzes the development environment inside and outside of SKK Company, the situation of diversification development before and after the listing of the new three boards, and puts forward the strategy of diversification development in the future, which has certain guiding significance to enhance the strategic planning and management ability of SKK Company. Other new three-board listing companies to develop diversified business has reference significance.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F272;F832.51

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