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  本文關(guān)鍵詞： 房地產(chǎn) 項目 控制　出處：《大連理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著改革開放的進(jìn)一步推進(jìn),國內(nèi)經(jīng)濟(jì)形勢的快速發(fā)展,房地產(chǎn)行業(yè)已經(jīng)成為國民經(jīng)濟(jì)中一個極為重要的組成部分。近年來,國內(nèi)房地產(chǎn)行業(yè)經(jīng)歷了迅猛的發(fā)展后,出現(xiàn)了短暫的回落。目前,如何應(yīng)對外部市場的相對不景氣,完成行業(yè)的改革轉(zhuǎn)型是房地產(chǎn)行業(yè)必須面對的問題,相對于大型房地產(chǎn)公司來講,中小型房地產(chǎn)公司的抗風(fēng)險性相對較弱,確保其工程項目的順利實施將顯得更加重要。 本研究采取案例的方式進(jìn)行,以GS公司的MAXT項目作為研究對象。全文首先對本研究的背景條件和重要意義進(jìn)行了說明；其次通過對GS公司及其現(xiàn)在開發(fā)進(jìn)行的MAXT項目進(jìn)行詳細(xì)介紹,指出房產(chǎn)項目下施工控制中存在開發(fā)成本超支、項目效率差異大、工程質(zhì)量問題以及員工滿意度下降等有關(guān)問題；再次對房地產(chǎn)行業(yè)的項目施工控制中涉及的文獻(xiàn)理論進(jìn)行了梳理和歸納,完成對GS公司現(xiàn)存問題根源的深入分析；最后,依據(jù)成本控制理論、項目管理理論、全面質(zhì)量控制理論和績效考核理論,并合理結(jié)合GS公司房地產(chǎn)行業(yè)的特有屬性,提出建議和解決方案,進(jìn)而完成了問題的一一解決。 本研究針對GS公司的MAXT項目中的成本控制問題,提出目標(biāo)管理、責(zé)任成本管理和具體成本控制方案；針對項目管理問題,提出了合同、資金、計劃等具體流程的控制；針對全面質(zhì)量管理提出了構(gòu)建管理體系流程；針對績效問題,提出360°考核方案,進(jìn)行上級、同級、下級和自己的全方位評價。 本研究采取提出問題、分析問題、解決問題的思路模式進(jìn)行,運用了問卷調(diào)查法、定性分析法、定量分析法和文獻(xiàn)綜述法等研究方法。本研究的創(chuàng)新點主要集中在依據(jù)GS公司MAXT項目的實際情況,提出其在施工控制中的應(yīng)當(dāng)構(gòu)建的項目管理體系以及與之配套的績效考核方案,另外在成本管理和全面質(zhì)量管理體系構(gòu)建中均提到了運用動態(tài)的思維看待施工控制的觀點。
[Abstract]:With the further promotion of reform and opening up and the rapid development of domestic economic situation, the real estate industry has become an extremely important part of the national economy. After the rapid development of the domestic real estate industry, there has been a brief decline. At present, how to deal with the relative recession of the external market, to complete the reform and transformation of the industry is the real estate industry must face the problem. Compared with large real estate companies, small and medium-sized real estate companies have relatively weak risk resistance, so it will be more important to ensure the smooth implementation of their engineering projects. This study is carried out by a case study, taking the MAXT project of GS Company as the research object. Firstly, the background conditions and significance of this study are explained. Secondly, through the detailed introduction of GS Company and its MAXT project, the author points out that there is overrun of development cost in construction control of real estate project, and the efficiency of the project varies greatly. Engineering quality issues and employee satisfaction decline and other related issues; Thirdly, the literature theory involved in the project construction control of the real estate industry is combed and summarized, and the root causes of the existing problems of GS company are analyzed deeply. Finally, according to cost control theory, project management theory, total quality control theory and performance evaluation theory, and reasonable combination of GS real estate industry specific attributes, put forward suggestions and solutions. Then the problem is solved one by one. This research aims at the cost control problem in MAXT project of GS Company, puts forward the target management, the responsibility cost management and the concrete cost control plan; Aiming at project management problems, the control of contract, fund, plan and so on is put forward. According to total quality management, the process of constructing management system is put forward. In view of the performance problem, the 360 擄appraisal plan is put forward, and the superior, the same level, the subordinate and oneself are evaluated in all directions. This study adopts the thinking mode of problem raising, problem analysis, problem solving, questionnaire survey and qualitative analysis. Quantitative analysis method and literature review method. The innovation of this study is mainly based on the actual situation of GS company MAXT project. This paper puts forward the project management system which should be constructed in the construction control and the corresponding performance appraisal scheme. In addition, in the construction of cost management and total quality management system, the viewpoint of using dynamic thinking to treat construction control is mentioned.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TU71;F299.233.4

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本文編號：1471699