本文關鍵詞：山東產(chǎn)權交易中心發(fā)展戰(zhàn)略研究　出處：《西安科技大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 產(chǎn)權交易 戰(zhàn)略管理 核心競爭力

【摘要】：近年來，受國內(nèi)外宏觀經(jīng)濟形勢持續(xù)下滑以及傳統(tǒng)企業(yè)國有產(chǎn)權交易業(yè)務日益萎縮的影響，從全國范圍看，產(chǎn)權市場傳統(tǒng)業(yè)務比重持續(xù)下滑，各產(chǎn)權交易機構面臨著發(fā)展空間壓縮、市場效應減弱、改革創(chuàng)新疲軟的考驗。但是，在山東省國資委的領導與支持下，山東產(chǎn)權交易中心作為山東省唯一經(jīng)國務院國資委備案的企業(yè)國有產(chǎn)權交易大平臺，卻實現(xiàn)了持續(xù)快速發(fā)展。但是，面對經(jīng)濟結構戰(zhàn)略性調(diào)整的大背景，山東產(chǎn)權交易中心要想進一步實現(xiàn)可持續(xù)的科學發(fā)展、快速發(fā)展，要想在全國保持并實現(xiàn)自身地位的進一步提升，必須從戰(zhàn)略高度探討推動產(chǎn)權市場的經(jīng)營結構調(diào)整與轉型升級，加快業(yè)務種類創(chuàng)新，探索產(chǎn)權市場改革和發(fā)展的新思路、新模式，這也是本論文研究的契機。 本文以山東產(chǎn)權交易中心為研究對象，在對我國產(chǎn)權市場發(fā)展歷程、職能定位分析的基礎上，設計調(diào)查問卷，，分析山東產(chǎn)權市場發(fā)展存在的問題及原因；借鑒戰(zhàn)略管理相關理論，分析山東產(chǎn)權交易中心發(fā)展面臨的外部機遇與挑戰(zhàn)及內(nèi)部優(yōu)勢與劣勢，認為總體來看山東產(chǎn)權交易中心具有外部機遇及內(nèi)部優(yōu)勢，適合采用增長型戰(zhàn)略；結合問卷調(diào)查及SWOT分析結果，論文提出交易中心應選擇發(fā)展型戰(zhàn)略，需要在業(yè)務創(chuàng)新、市場營銷、企業(yè)服務、市場品牌、企業(yè)文化等方面選擇相應戰(zhàn)略，整體提升交易中心核心競爭力；并通過借鑒我國其他省市在產(chǎn)權市場建設發(fā)展過程中的經(jīng)驗做法，提出山東產(chǎn)權交易中心做好服務升級的對策建議，從而為進一步深化我國資本市場建設提供理論依據(jù)與政策借鑒。
[Abstract]:In recent years, due to the decline of macroeconomic situation at home and abroad and the shrinking of state-owned property rights trading business of traditional enterprises, the proportion of traditional business in the property rights market continues to decline from a nationwide perspective. Property rights trading institutions are faced with the development of space compression, market effect weakened, weak reform and innovation test. However, under the leadership and support of Shandong SASAC. Shandong property Rights Exchange Center, as the only state-owned property exchange platform of Shandong Province recorded by SASAC of the State Council, has achieved sustained and rapid development. However, it faces the background of strategic adjustment of economic structure. Shandong property rights trading center wants to further realize sustainable scientific development, rapid development, want to maintain and achieve its status in the country to further enhance. It is necessary to promote the adjustment and upgrading of the management structure of the property rights market from a strategic perspective, accelerate the innovation of business types, and explore new ideas and new models for the reform and development of the property rights market. This is also the opportunity for this paper to study. This article takes Shandong property right transaction center as the research object, on the basis of analyzing the development course and function orientation of the property right market of our country, designs the questionnaire, analyzes the existing problems and the reason of the Shandong property right market development; Based on the theory of strategic management, this paper analyzes the external opportunities and challenges and internal advantages and disadvantages of Shandong property rights trading center, and thinks that Shandong property right transaction center has external opportunities and internal advantages. Suitable for the use of growth strategy; Combined with the results of questionnaire survey and SWOT analysis, the paper puts forward that the trading center should choose the developmental strategy, and should choose the corresponding strategy in the aspects of business innovation, marketing, enterprise service, market brand, corporate culture and so on. Enhance the core competitiveness of the trading center as a whole; And through drawing lessons from the experience of other provinces and cities in the process of property rights market construction and development, put forward the Shandong property rights trading center to do a good job of service upgrading countermeasures and suggestions. So as to further deepen the construction of the capital market in China to provide theoretical basis and policy reference.
【學位授予單位】：西安科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.51

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