【摘要】：中國鐵路的快速發(fā)展給鐵路工業(yè)企業(yè)帶來了巨大的機會。作為面向鐵路市場的工業(yè)企業(yè)如何抓住這個機會,跟上時代發(fā)展的步伐是企業(yè)需要解決的現(xiàn)實問題。 作為新興的鐵路企業(yè),如何制定一種既能利用自身的優(yōu)勢并利用好政策導(dǎo)向去抓住機會,又能克服自身的劣勢去回避所面臨風(fēng)險的競爭戰(zhàn)略,是公司能否成功經(jīng)營并保持領(lǐng)先的關(guān)鍵所在。 本文以RHMC科技公司作為研究對象,運用企業(yè)戰(zhàn)略管理理論中的外部環(huán)境、企業(yè)資源以及企業(yè)能力等思想對影響鐵路軌道線路檢測企業(yè)競爭力的內(nèi)外環(huán)境進行研究,并重點運用EFE矩陣、企業(yè)價值鏈評價、IFE矩陣、波特“五力模型”對軌道檢查設(shè)備行業(yè)所處的宏觀環(huán)境、競爭狀況進行了系統(tǒng)分析和評價。 通過對公司所處的內(nèi)外部環(huán)境進行認真分析,利用SWOT模型和BCG矩陣得出公司備選戰(zhàn)略。通過QSMP矩陣,確立了公司應(yīng)該進行相關(guān)多元化的戰(zhàn)略思路。明確指出該公司在保持現(xiàn)有檢測市場的優(yōu)勢外,還同時應(yīng)該進入鐵路線路安全監(jiān)測領(lǐng)域的市場。 作為戰(zhàn)略的一部分,還提出了該公司的企業(yè)文化中對戰(zhàn)略和愿景的表述。在如何實施該戰(zhàn)略上,提出了關(guān)鍵思路和關(guān)鍵控制措施。建議公司應(yīng)加強技術(shù)能力的整合,提高產(chǎn)品研發(fā)能力、增強核心競爭能力,提升成本控制能力、企業(yè)文化建設(shè)、等方面來提升企業(yè)的核心競爭力。
[Abstract]:The rapid development of Chinese railway has brought great opportunities to railway industrial enterprises. As an industrial enterprise facing the railway market, how to seize this opportunity and keep up with the pace of the development of the times is a practical problem that enterprises need to solve. As a new railway enterprise, how to formulate a competitive strategy that can not only make use of its own advantages and make good use of policy guidance to seize the opportunity, but also overcome its own disadvantages to avoid the risks it faces is the key to whether the company can successfully operate and maintain the lead. In this paper, RHMC Science and Technology Company is taken as the research object, and the external environment, enterprise resources and enterprise ability in the theory of enterprise strategic management are used to study the internal and external environment that affects the competitiveness of railway track line detection enterprises, and the macro environment and competition situation of track inspection equipment industry are systematically analyzed and evaluated by using EFE matrix, enterprise value chain evaluation, IFE matrix and Porter's "five-force model". Through the careful analysis of the internal and external environment of the company, the alternative strategy of the company is obtained by using SWOT model and BCG matrix. Through the QSMP matrix, the strategic thinking that the company should carry on the related diversification is established. It is clearly pointed out that while maintaining the advantages of the existing testing market, the company should also enter the market in the field of railway line safety monitoring. As part of the strategy, it also puts forward the expression of strategy and vision in the company's corporate culture. In how to implement the strategy, the key ideas and key control measures are put forward. It is suggested that the company should strengthen the integration of technical ability, improve the ability of product research and development, enhance the core competitiveness, enhance the ability of cost control, the construction of corporate culture, and so on.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F532

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 趙德勇;光谷機電公司發(fā)展戰(zhàn)略的研究[D];華中科技大學(xué);2012年

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本文編號：2509293