【摘要】：戰(zhàn)略管理是企業(yè)針對(duì)未來環(huán)境的變化,從企業(yè)整體利益和長(zhǎng)遠(yuǎn)利益出發(fā),就經(jīng)營(yíng)目標(biāo)、內(nèi)部資源及其間環(huán)境的積極適應(yīng)等問題進(jìn)行謀劃和決策,并依靠企業(yè)內(nèi)部能力將其付諸實(shí)施,它既包括企業(yè)內(nèi)部結(jié)構(gòu)的調(diào)整,也包括企業(yè)自身調(diào)整與外界的環(huán)境關(guān)系；既要求企業(yè)要重視技術(shù)因素,也要求企業(yè)重視社會(huì)和政治方面的可變因素。進(jìn)行有效的戰(zhàn)略管理是提升企業(yè)的發(fā)展態(tài)勢(shì)、提升企業(yè)生命力,以適應(yīng)社會(huì)環(huán)境、市場(chǎng)環(huán)境及其他環(huán)境變化的積極手段。 中國(guó)東方航空股份有限公司西北公司(以下簡(jiǎn)稱西北公司)是西安市地方稅務(wù)局所屬納稅過億元的重點(diǎn)稅源企業(yè)之一。在過去的幾年中,連年繳納地方稅收收入過億元,為地方經(jīng)濟(jì)的發(fā)展做出了突出的貢獻(xiàn)。在未來,陜西省政府和西北民航管理局要打造以西北公司基地為核心的西安航空樞紐,同時(shí),中國(guó)高鐵的快速發(fā)展和西安國(guó)際大都市的建設(shè)為西北公司的發(fā)展提供了諸多挑戰(zhàn)和機(jī)遇,如何迎接挑戰(zhàn)、緊抓機(jī)遇,爭(zhēng)取外部支持,避免企業(yè)發(fā)展困境是企業(yè)面臨的重大課題。 本文運(yùn)用經(jīng)營(yíng)戰(zhàn)略管理的思想,對(duì)西北公司發(fā)展戰(zhàn)略進(jìn)行了系統(tǒng)研究。文中在對(duì)企業(yè)發(fā)展戰(zhàn)略、競(jìng)爭(zhēng)理論、戰(zhàn)略聯(lián)盟理論及其在實(shí)踐中的運(yùn)用進(jìn)行闡述的基礎(chǔ)上,廣泛搜集資料,在大量翔實(shí)數(shù)據(jù)的基礎(chǔ)上,對(duì)西北公司發(fā)展的外部環(huán)境和內(nèi)部資源進(jìn)行了分析,運(yùn)用了SWOT分析法客觀分析了企業(yè)發(fā)展面臨的機(jī)遇和威脅、優(yōu)勢(shì)和劣勢(shì)。為了找到符合西北公司實(shí)際發(fā)展的戰(zhàn)略,運(yùn)用了戰(zhàn)略地位和行動(dòng)評(píng)價(jià)圖(SPEC)對(duì)東航集團(tuán)的總體發(fā)展戰(zhàn)略進(jìn)行了選擇。此外,根據(jù)總體戰(zhàn)略思想對(duì)企業(yè)的主要職能戰(zhàn)略進(jìn)行了闡述,對(duì)西北公司的進(jìn)一步發(fā)展提供了一種思路,希望對(duì)企業(yè)的發(fā)展有所借鑒和幫助
[Abstract]:Strategic management is for enterprises to plan and make decisions on the management objectives, internal resources and the positive adaptation of the environment in view of the changes of the future environment, from the overall and long-term interests of the enterprise, and rely on the internal capacity of the enterprise to put it into practice. It includes not only the adjustment of the internal structure of the enterprise, but also the environmental relationship between the adjustment of the enterprise itself and the outside world. Enterprises are required not only to pay attention to technical factors, but also to attach importance to social and political variables. Effective strategic management is a positive means to enhance the development trend and vitality of enterprises in order to adapt to the social environment, market environment and other environmental changes. China Eastern Airlines Co., Ltd. (hereinafter referred to as Northwest Company) is one of the key tax source enterprises belonging to Xi'an Local Taxation Bureau. In the past few years, more than 100 million yuan of local tax revenue has been paid year by year, which has made outstanding contributions to the development of local economy. In the future, Shaanxi provincial government and northwest civil aviation administration should build Xi'an aviation hub with northwest company base as the core. At the same time, the rapid development of high-speed rail in China and the construction of Xi'an international metropolis provide many challenges and opportunities for the development of northwest company. How to meet the challenge, grasp the opportunity, strive for external support, avoid the dilemma of enterprise development is an important issue for enterprises. Based on the idea of management strategy, this paper makes a systematic study on the development strategy of Northwest Company. On the basis of expounding the enterprise development strategy, competition theory, strategic alliance theory and its application in practice, this paper widely collects data, analyzes the external environment and internal resources of the development of Northwest Company on the basis of a large number of detailed and accurate data, and objectively analyzes the opportunities and threats, advantages and disadvantages faced by the enterprise development by using SWOT analysis method. In order to find the strategy in line with the actual development of Northwest Company, the strategic position and action evaluation chart (SPEC) are used to choose the overall development strategy of China Eastern Airlines Group. In addition, according to the overall strategic thought, this paper expounds the main function strategy of the enterprise, and provides a train of thought for the further development of the northwest company, hoping to draw lessons from and help the development of the enterprise.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F562.6

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