【摘要】：目前，我國機場運營中存在大面積虧損，其中絕大部分中小機場出現(xiàn)虧損，陷入經(jīng)營困難，發(fā)展舉步維艱，處于接近停航的狀態(tài)。廣大機場利用率低，經(jīng)濟效益差，社會效益低，與我國迅速發(fā)展的民航業(yè)和國民經(jīng)濟形成巨大反差。有些中小機場在經(jīng)營過程中亦嘗試了若干的改善經(jīng)營的方法和手段，但效果不甚理想。 本文從廣大中小機場實際經(jīng)營過程中業(yè)務量低及效益差的現(xiàn)象入手，分析其成因，，并通過對比國內(nèi)外機場運營的成功案例和對泉州晉江機場的發(fā)展經(jīng)營模式的分析研究，歸納出決定中小機場經(jīng)營管理模式的主要因素，并結(jié)合實際情況，從中小機場中高層管理角度，提出了解決問題的基本對策，即中小機場可以采取定期包機的經(jīng)營模式，并探討了中小機場如何運用定期包機的經(jīng)營模式走出經(jīng)營困境。 本文以項目管理學和市場營銷學的相關(guān)理論為指導，綜合運用文獻分析、理論研究、實際工作經(jīng)驗整合、借鑒與創(chuàng)新相結(jié)合等方法，以泉州晉江機場的實例進行分析論證，將定期包機業(yè)務作為一個獨立的項目運營進行研究，最后形成比較系統(tǒng)的定期包機項目的基本理論。 鑒于國內(nèi)對于機場經(jīng)營管理和定期包機業(yè)務的研究較少，把包機業(yè)務作為相對獨立的機場經(jīng)營項目，運用項目管理的相關(guān)理論加以研究，在民航業(yè)內(nèi)具有一定理論研究價值和具體實踐意義，為國內(nèi)中小機場突破經(jīng)營困境提供了一條發(fā)展思路，具有現(xiàn)實的指導意義，并對于包機業(yè)務的知識系統(tǒng)化和理論化，具有開創(chuàng)性意義。
[Abstract]:At present, there are a large area of losses in the operation of airports in China, most of which appear losses in small and medium-sized airports, fall into operating difficulties, development is difficult, in a state close to suspension. The utilization rate of airports is low, the economic benefits are poor and the social benefits are low, which contrasts greatly with the rapidly developing civil aviation industry and national economy in our country. Some small and medium-sized airports have also tried a number of ways and means to improve their operation, but the effect is not very satisfactory. This paper starts with the phenomenon of low business volume and poor efficiency in the actual operation process of small and medium-sized airports, analyzes its causes, and compares the successful cases of airport operation at home and abroad and the analysis and research on the development and management mode of Quanzhou Jinjiang Airport. This paper sums up the main factors that determine the operation and management mode of small and medium-sized airports, and combined with the actual situation, puts forward some basic countermeasures for solving the problems from the point of view of middle and high-level management of small and medium-sized airports, that is, small and medium-sized airports can adopt the business mode of regular charter flights. It also discusses how to use the regular charter mode to get out of the business predicament of small and medium-sized airports. Under the guidance of the relevant theories of project management and marketing, this paper comprehensively uses the methods of literature analysis, theoretical research, integration of practical work experience, combination of reference and innovation, and takes the example of Quanzhou Jinjiang Airport for analysis and demonstration. The regular charter business is studied as an independent project operation, and finally a more systematic basic theory of regular charter project is formed. In view of the lack of research on airport management and regular charter business in China, the charter business is regarded as a relatively independent airport operation project, and the relevant theories of project management are used to study it. It has certain theoretical research value and concrete practical significance in the civil aviation industry, which provides a development train of thought for the domestic small and medium-sized airports to break through the management predicament, has the realistic guiding significance, and has the knowledge systematization and theorization for the charter business. It is of groundbreaking significance.
【學位授予單位】：華僑大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F562.6

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本文編號：2491050