【摘要】：運(yùn)輸業(yè)是中國經(jīng)濟(jì)中最大的行業(yè)之一,而運(yùn)輸業(yè)中發(fā)展最快的則是航空運(yùn)輸業(yè)。隨著我國的民航市場對外開放的程度不斷擴(kuò)大,國外航空巨頭紛紛進(jìn)入中國航空運(yùn)輸市場。由于國外發(fā)達(dá)國家和地區(qū)的航空公司無論是在網(wǎng)絡(luò)建設(shè)還是在運(yùn)營成本方面都具有明顯的優(yōu)勢,這就給我國民航企業(yè)的發(fā)展造成了巨大的壓力。如何提高我國民航運(yùn)輸業(yè)的核心競爭力,制定適合民航運(yùn)輸企業(yè)發(fā)展的戰(zhàn)略,對于促進(jìn)我國民航運(yùn)輸行業(yè)的發(fā)展具有重要的意義。本文中,筆者以我國民航運(yùn)輸業(yè)的競爭力和發(fā)展戰(zhàn)略作為研究對象,對當(dāng)前我國民航運(yùn)輸業(yè)的發(fā)展面臨的問題進(jìn)行分析和研究,目的是通過詳細(xì)地分析和研究,制定出適合中國民航運(yùn)輸業(yè)發(fā)展的對策。文中首先對本文的研究背景和研究意義進(jìn)行了概述,進(jìn)而在對國內(nèi)外相關(guān)研究進(jìn)行總結(jié)分析的基礎(chǔ)上,從我國民航運(yùn)輸企業(yè)的競爭力不高作為研究的切入點(diǎn),在分析我國民航運(yùn)輸企業(yè)現(xiàn)狀與存在主要問題的基礎(chǔ)上,運(yùn)用波特五力競爭模型、價(jià)值鏈分析等工具,分析了我國航空運(yùn)輸行業(yè)面臨的競爭環(huán)境,然后,運(yùn)用SWOT分析工具針對不同類型的民航運(yùn)輸企業(yè),分析了企業(yè)各自競爭力的優(yōu)劣勢,并總結(jié)了提高企業(yè)競爭力應(yīng)利用的機(jī)會與避免的陷阱,最后對不同類型的民航運(yùn)輸企業(yè)分別提出了“差異化”、“目標(biāo)集中化”以及“成本領(lǐng)先”等相對應(yīng)的企業(yè)競爭戰(zhàn)略選擇,并提出了“國際化”、“網(wǎng)絡(luò)化”、“相關(guān)多元化”等發(fā)展戰(zhàn)略的建議。
[Abstract]:The transportation industry is one of the largest industries in the Chinese economy, and the fastest growing industry in the transport industry is the air transport industry. With the expansion of China's civil aviation market, foreign aviation giants have entered the Chinese air transport market. Because airlines in developed countries and regions have obvious advantages in network construction and operating costs, this has brought great pressure to the development of civil aviation enterprises in China. How to improve the core competitiveness of China's civil aviation transportation industry and formulate a strategy suitable for the development of civil aviation transport enterprises is of great significance to promote the development of China's civil aviation transportation industry. In this paper, the author takes the competitiveness and development strategy of China's civil aviation transportation industry as the research object, analyzes and studies the problems faced by the current development of China's civil aviation transportation industry, the purpose of which is to analyze and study in detail. Work out the countermeasures suitable for the development of China's civil aviation transportation industry. In this paper, the research background and significance of this paper are summarized, and then on the basis of summing up and analyzing the relevant research at home and abroad, the competitiveness of civil aviation transport enterprises in China is not high as the starting point of the study. On the basis of analyzing the present situation and main problems of civil aviation transportation enterprises in China, this paper analyzes the competitive environment faced by China's air transport industry by using Porter's five-force competition model and value chain analysis, and then, Using SWOT analysis tool for different types of civil aviation transportation enterprises, this paper analyzes the advantages and disadvantages of their respective competitiveness, and summarizes the opportunities that should be used and the pitfalls to be avoided to improve the competitiveness of enterprises. Finally, the corresponding competitive strategic choices of different types of civil aviation transportation enterprises, such as "differentiation", "target centralization" and "cost leadership", are put forward, and "internationalization" and "networking" are put forward. Suggestions on development strategies such as "related diversification".
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F562

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本文編號：2480127