我國民航運輸企業(yè)發(fā)展戰(zhàn)略研究
發(fā)布時間：2019-05-18 15:36
【摘要】：運輸業(yè)是中國經濟中最大的行業(yè)之一,而運輸業(yè)中發(fā)展最快的則是航空運輸業(yè)。隨著我國的民航市場對外開放的程度不斷擴大,國外航空巨頭紛紛進入中國航空運輸市場。由于國外發(fā)達國家和地區(qū)的航空公司無論是在網絡建設還是在運營成本方面都具有明顯的優(yōu)勢,這就給我國民航企業(yè)的發(fā)展造成了巨大的壓力。如何提高我國民航運輸業(yè)的核心競爭力,制定適合民航運輸企業(yè)發(fā)展的戰(zhàn)略,對于促進我國民航運輸行業(yè)的發(fā)展具有重要的意義。本文中,筆者以我國民航運輸業(yè)的競爭力和發(fā)展戰(zhàn)略作為研究對象,對當前我國民航運輸業(yè)的發(fā)展面臨的問題進行分析和研究,目的是通過詳細地分析和研究,制定出適合中國民航運輸業(yè)發(fā)展的對策。文中首先對本文的研究背景和研究意義進行了概述,進而在對國內外相關研究進行總結分析的基礎上,從我國民航運輸企業(yè)的競爭力不高作為研究的切入點,在分析我國民航運輸企業(yè)現狀與存在主要問題的基礎上,運用波特五力競爭模型、價值鏈分析等工具,分析了我國航空運輸行業(yè)面臨的競爭環(huán)境,然后,運用SWOT分析工具針對不同類型的民航運輸企業(yè),分析了企業(yè)各自競爭力的優(yōu)劣勢,并總結了提高企業(yè)競爭力應利用的機會與避免的陷阱,最后對不同類型的民航運輸企業(yè)分別提出了“差異化”、“目標集中化”以及“成本領先”等相對應的企業(yè)競爭戰(zhàn)略選擇,并提出了“國際化”、“網絡化”、“相關多元化”等發(fā)展戰(zhàn)略的建議。
[Abstract]:The transportation industry is one of the largest industries in the Chinese economy, and the fastest growing industry in the transport industry is the air transport industry. With the expansion of China's civil aviation market, foreign aviation giants have entered the Chinese air transport market. Because airlines in developed countries and regions have obvious advantages in network construction and operating costs, this has brought great pressure to the development of civil aviation enterprises in China. How to improve the core competitiveness of China's civil aviation transportation industry and formulate a strategy suitable for the development of civil aviation transport enterprises is of great significance to promote the development of China's civil aviation transportation industry. In this paper, the author takes the competitiveness and development strategy of China's civil aviation transportation industry as the research object, analyzes and studies the problems faced by the current development of China's civil aviation transportation industry, the purpose of which is to analyze and study in detail. Work out the countermeasures suitable for the development of China's civil aviation transportation industry. In this paper, the research background and significance of this paper are summarized, and then on the basis of summing up and analyzing the relevant research at home and abroad, the competitiveness of civil aviation transport enterprises in China is not high as the starting point of the study. On the basis of analyzing the present situation and main problems of civil aviation transportation enterprises in China, this paper analyzes the competitive environment faced by China's air transport industry by using Porter's five-force competition model and value chain analysis, and then, Using SWOT analysis tool for different types of civil aviation transportation enterprises, this paper analyzes the advantages and disadvantages of their respective competitiveness, and summarizes the opportunities that should be used and the pitfalls to be avoided to improve the competitiveness of enterprises. Finally, the corresponding competitive strategic choices of different types of civil aviation transportation enterprises, such as "differentiation", "target centralization" and "cost leadership", are put forward, and "internationalization" and "networking" are put forward. Suggestions on development strategies such as "related diversification".
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F562
本文編號：2480127
[Abstract]:The transportation industry is one of the largest industries in the Chinese economy, and the fastest growing industry in the transport industry is the air transport industry. With the expansion of China's civil aviation market, foreign aviation giants have entered the Chinese air transport market. Because airlines in developed countries and regions have obvious advantages in network construction and operating costs, this has brought great pressure to the development of civil aviation enterprises in China. How to improve the core competitiveness of China's civil aviation transportation industry and formulate a strategy suitable for the development of civil aviation transport enterprises is of great significance to promote the development of China's civil aviation transportation industry. In this paper, the author takes the competitiveness and development strategy of China's civil aviation transportation industry as the research object, analyzes and studies the problems faced by the current development of China's civil aviation transportation industry, the purpose of which is to analyze and study in detail. Work out the countermeasures suitable for the development of China's civil aviation transportation industry. In this paper, the research background and significance of this paper are summarized, and then on the basis of summing up and analyzing the relevant research at home and abroad, the competitiveness of civil aviation transport enterprises in China is not high as the starting point of the study. On the basis of analyzing the present situation and main problems of civil aviation transportation enterprises in China, this paper analyzes the competitive environment faced by China's air transport industry by using Porter's five-force competition model and value chain analysis, and then, Using SWOT analysis tool for different types of civil aviation transportation enterprises, this paper analyzes the advantages and disadvantages of their respective competitiveness, and summarizes the opportunities that should be used and the pitfalls to be avoided to improve the competitiveness of enterprises. Finally, the corresponding competitive strategic choices of different types of civil aviation transportation enterprises, such as "differentiation", "target centralization" and "cost leadership", are put forward, and "internationalization" and "networking" are put forward. Suggestions on development strategies such as "related diversification".
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F562
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，本文編號：2480127
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