寧波港域集裝箱腹地拓展策略研究
[Abstract]:Ningbo Port is one of the four major deep water ports in the mainland of China, which has superior natural conditions and is positioned as an important part of Shanghai Port International Shipping Center and an international container hub port. And has been committed to building an international strong port. In recent years, with the growth of China's foreign trade economy year by year, thanks to the strong support of the hinterland economy of the Yangtze River Delta region and the effective promotion and implementation of the hinterland expansion strategy, Ningbo Port container business has developed rapidly and container throughput has climbed year by year. However, since 2011, the uncertainty and instability of the global economy have further intensified, and the international shipping market has continued to be in the doldrums, while the rapid expansion of domestic container ports has intensified the competition for cargo sources in the hinterland. Ningbo Port is facing the increasingly serious port situation. On the basis of analyzing the present situation of container transportation development in Ningbo Port, this paper analyzes and probes into the current container hinterland expansion strategy of Ningbo Port, studies how to improve and perfect, grasp the development opportunity in time, and fully tap the potential of container source in the hinterland. Constantly creating new business volume to promote Ningbo port international strong port construction and lay a good cornerstone for the sustainable development of container transportation in Hong Kong is a topic that can not wait and has important practical significance. First of all, this paper expounds the research background and significance, the content, methods and innovations of the paper, and on the basis of summarizing the relevant theories of port hinterland expansion, briefly introduces the relevant methods and theories used in this paper. Secondly, it introduces the development status of container transportation in Ningbo port area, and analyzes the challenges faced by container transportation in Ningbo port area. Then it makes a detailed SWOT analysis on the expansion of container hinterland in Ningbo port area, and explains its current advantages and disadvantages, opportunities and threats respectively. Thirdly, it seriously discusses and analyzes the existing strategies of container hinterland expansion in Ningbo port area, and points out the shortcomings in its concrete implementation. Finally, it puts forward some concrete suggestions for perfecting the container hinterland expansion strategy in Ningbo port area.
【學(xué)位授予單位】:浙江工業(yè)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F552
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