深圳航空公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2019-02-22 18:17
【摘要】：改革開放三十多年來,中國民航業(yè)發(fā)生了翻天覆地的變化。中國現(xiàn)代民用航空事業(yè)的開端是1949年成立中國民用航空管理局,從上個世紀70年代開始,我國的民用航空事業(yè)走上了飛速發(fā)展的道路。眾所周知,民用航空運輸是我國綜合交通運輸體系的重要組成部分,也是我國具有舉足輕重作用的重要經(jīng)濟部門。隨著中國民用航空事業(yè)發(fā)展的步伐大步向前,中國民航市場的準入門檻和限制條件逐漸降低,各個地方性的航空公司猶如雨后春筍一樣冒了出來。由于每一個�。卸枷Ｍ麚碛幸宰约旱某鞘衼砻暮娇展�,中國民航市場一度呈現(xiàn)群雄逐鹿的局面。最具典型性的時間段是上個世紀末本世紀初,1993年,深圳航空公司就誕生于那個特定的時間段,自此成為深圳這座美麗又開放城市的一張亮麗的城市名片。 時間進入到二十一世紀,本世紀的第一個十年對于中國民航來說一個動蕩而又艱難的十年,對于深圳航空公司來說就更是如此了。2002年,中國民航業(yè)的重組事宜塵埃落定,就航空公司而言,最終形成了三大國有巨頭航空公司一一中國國際航空公司、東方航空公司、南方航空公司,這三大國有航空公司掌握著中國航空運輸業(yè)的絕大部分戰(zhàn)略資源,同時也牢牢把控著中國航空運輸市場。2003年的非典將包括中國在內(nèi)的全球民航業(yè)推向了巨額虧損的深淵,待到國內(nèi)民航業(yè)剛剛走出這個深淵,2008年一場世界性的金融風暴突然襲來,國內(nèi)外經(jīng)濟狀況一片蕭條,中國民航市場再次步入市場不景氣的深淵。 總體而言,新世紀以來的中國民航市場發(fā)展狀況并不樂觀,深航作為一家地方性的航空公司更是備嘗艱辛。從宏觀層面上來看,國內(nèi)外經(jīng)濟形勢相對慘淡,市場進一步的繁榮尚需等待時間。國內(nèi)三大國有航空公司勢力龐大,各類中小型航空公司割據(jù)一方,市場競爭異常激烈。從公司層面上來看,包括航油在內(nèi)的各類成本高居不下,公司生存和發(fā)展壓力較大。公司性質(zhì)發(fā)生改變,控股股東幾度更迭,影響企業(yè)的戰(zhàn)略發(fā)展。盡管如此,深航有著自己的優(yōu)勢,在新世紀的第二個十年,無論是國內(nèi)外還是行業(yè)內(nèi)外都呈現(xiàn)出了一些新形勢、新特點,深航盡管需要面臨不少挑戰(zhàn),但也將迎來巨大發(fā)展機遇。本文運用戰(zhàn)略管理理論的相關經(jīng)典理論和模型,結合深航的客觀實際,分析了外部環(huán)境中的機會和威脅,明確了內(nèi)部環(huán)境中的優(yōu)勢和劣勢。經(jīng)過深入分析和研究,本文最終選擇SO戰(zhàn)略(即增長性戰(zhàn)略)作為深航的發(fā)展戰(zhàn)略,并為其戰(zhàn)略發(fā)展的實施提供指導意見。
[Abstract]:Since the reform and opening up more than 30 years ago, China's civil aviation industry has undergone earth-shaking changes. The beginning of China's modern civil aviation industry was the establishment of China Civil Aviation Administration Bureau in 1949. Since the 1970s, China's civil aviation industry has been on the road of rapid development. As we all know, civil air transportation is an important part of China's comprehensive transportation system, and it is also an important economic department which plays an important role in our country. With the rapid development of China's civil aviation industry, the entry threshold and restrictions of China's civil aviation market have been gradually lowered, and local airlines have sprung up. Because every province or city wants to have an airline named after its own city, the civil aviation market of China once presented the situation of herd. The most typical time period was at the end of the last century and the beginning of this century, in 1993, Shenzhen Airlines was born in that particular time period, and has since become a beautiful and open city of Shenzhen a bright city business card. Time has entered the 21 century, the first decade of this century has been a turbulent and difficult one for CAAC, especially for Shenzhen Airlines. In 2002, the reorganization of China's civil aviation industry was settled. As far as airlines are concerned, they have finally formed three major state-owned airlines, namely, China International Airlines, China Eastern Airlines, and Southern Airlines. These three state-owned airlines hold most of the strategic resources of China's air transport industry. At the same time, it also firmly controls China's air transport market. In 2003, SARS pushed the global civil aviation industry, including China, into the abyss of huge losses, until the domestic civil aviation industry had just emerged from this abyss. In 2008, a worldwide financial storm suddenly hit, the domestic and foreign economic conditions were depressed, China civil aviation market once again into the abyss of market depression. Generally speaking, the development of civil aviation market in China since the new century is not optimistic, Shenzhen Airlines as a local airline is more difficult. From the macro point of view, the domestic and foreign economic situation is relatively bleak, the market needs to wait for further prosperity. China's three major state-owned airlines are powerful, all kinds of small and medium-sized airlines are divided into one side, the market competition is extremely fierce. At the company level, all kinds of costs, including aviation oil, are high, and the pressure of survival and development of the company is great. The nature of the company changes, controlling shareholders change several times, affecting the strategic development of enterprises. Nevertheless, Shenzhen Airlines has its own advantages. In the second decade of the new century, both at home and abroad as well as within and outside the industry, Shenzhen Airlines has presented some new situations and new characteristics. Although Shenzhen Airlines needs to face many challenges, But it will also usher in huge development opportunities. Based on the classical theories and models of strategic management theory and the objective reality of Shenzhen Airlines, this paper analyzes the opportunities and threats in the external environment, and clarifies the advantages and disadvantages in the internal environment. After in-depth analysis and research, this paper finally chooses SO strategy (growth strategy) as the development strategy of Shenzhen Airlines, and provides guidance for the implementation of its strategic development.
【學位授予單位】：南京農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F562.6
本文編號：2428481
[Abstract]:Since the reform and opening up more than 30 years ago, China's civil aviation industry has undergone earth-shaking changes. The beginning of China's modern civil aviation industry was the establishment of China Civil Aviation Administration Bureau in 1949. Since the 1970s, China's civil aviation industry has been on the road of rapid development. As we all know, civil air transportation is an important part of China's comprehensive transportation system, and it is also an important economic department which plays an important role in our country. With the rapid development of China's civil aviation industry, the entry threshold and restrictions of China's civil aviation market have been gradually lowered, and local airlines have sprung up. Because every province or city wants to have an airline named after its own city, the civil aviation market of China once presented the situation of herd. The most typical time period was at the end of the last century and the beginning of this century, in 1993, Shenzhen Airlines was born in that particular time period, and has since become a beautiful and open city of Shenzhen a bright city business card. Time has entered the 21 century, the first decade of this century has been a turbulent and difficult one for CAAC, especially for Shenzhen Airlines. In 2002, the reorganization of China's civil aviation industry was settled. As far as airlines are concerned, they have finally formed three major state-owned airlines, namely, China International Airlines, China Eastern Airlines, and Southern Airlines. These three state-owned airlines hold most of the strategic resources of China's air transport industry. At the same time, it also firmly controls China's air transport market. In 2003, SARS pushed the global civil aviation industry, including China, into the abyss of huge losses, until the domestic civil aviation industry had just emerged from this abyss. In 2008, a worldwide financial storm suddenly hit, the domestic and foreign economic conditions were depressed, China civil aviation market once again into the abyss of market depression. Generally speaking, the development of civil aviation market in China since the new century is not optimistic, Shenzhen Airlines as a local airline is more difficult. From the macro point of view, the domestic and foreign economic situation is relatively bleak, the market needs to wait for further prosperity. China's three major state-owned airlines are powerful, all kinds of small and medium-sized airlines are divided into one side, the market competition is extremely fierce. At the company level, all kinds of costs, including aviation oil, are high, and the pressure of survival and development of the company is great. The nature of the company changes, controlling shareholders change several times, affecting the strategic development of enterprises. Nevertheless, Shenzhen Airlines has its own advantages. In the second decade of the new century, both at home and abroad as well as within and outside the industry, Shenzhen Airlines has presented some new situations and new characteristics. Although Shenzhen Airlines needs to face many challenges, But it will also usher in huge development opportunities. Based on the classical theories and models of strategic management theory and the objective reality of Shenzhen Airlines, this paper analyzes the opportunities and threats in the external environment, and clarifies the advantages and disadvantages in the internal environment. After in-depth analysis and research, this paper finally chooses SO strategy (growth strategy) as the development strategy of Shenzhen Airlines, and provides guidance for the implementation of its strategic development.
【學位授予單位】：南京農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F562.6
【參考文獻】
相關期刊論文 前9條
1 付令;;管窺航空公司之節(jié)油戰(zhàn)略[J];江蘇航空;2008年03期
2 ;“高鐵時代”中的支線航空機遇[J];空運商務;2010年07期
3 楊治遠;;航權開放的政策走向與我國國際航空運輸?shù)陌l(fā)展[J];中國民航飛行學院學報;2006年03期
4 ;金融危機與中國民航[J];中國民用航空;2008年11期
5 朱慶宇;方艷;曾旭;;如何看待當前國際國內(nèi)航空運輸業(yè)的變化[J];中國民用航空;2009年05期
6 李小燕;;世界航空運輸2010年回顧和2011年展望[J];中國民用航空;2011年03期
7 張玉清;李春玲;;深圳航空公司改制重組新路探析[J];企業(yè)經(jīng)濟;2008年12期
8 馬飛;;探討如何將航空公司成本轉化為競爭力——關于深圳航空公司成本控制的思考[J];商業(yè)會計;2012年16期
9 劉敏;從航空公司發(fā)展戰(zhàn)略入手,嚴格成本控制[J];中國民航學院學報;2002年02期
，本文編號：2428481
本文鏈接：http://sikaile.net/jingjilunwen/jtysjj/2428481.html
教材專著
