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航空公司客運(yùn)超售運(yùn)作與管理問(wèn)題研究

發(fā)布時(shí)間:2019-02-18 22:43
【摘要】:隨著我國(guó)經(jīng)濟(jì)的進(jìn)一步發(fā)展,民航業(yè)發(fā)展速度不斷加快,航空公司間的競(jìng)爭(zhēng)也越發(fā)激烈。為適應(yīng)競(jìng)爭(zhēng)需求,航空公司越來(lái)越多的引入收益管理系統(tǒng),以期獲得利潤(rùn)最大化。超售是航空公司最早采用亦最常采用的收益管理方法之一。本文在對(duì)超售研究發(fā)展歷程進(jìn)行總結(jié)的基礎(chǔ)上,主要對(duì)航空公司客運(yùn)超售的運(yùn)作與管理方法做出了探究,主要包括: 一、在超售的運(yùn)作上,對(duì)超售數(shù)學(xué)模型做出探究。針對(duì)單航段、單艙位等級(jí)航班,以航班成本最小作為目標(biāo)函數(shù),在傳統(tǒng)的基于二項(xiàng)分布的超售模型中加入團(tuán)隊(duì)旅客的相關(guān)約束,建立超售模型,設(shè)計(jì)了求解程序。在此基礎(chǔ)上,針對(duì)多航班航線,考慮前航班DB旅客對(duì)后續(xù)航班超售量的影響,依然以航班成本最小為目標(biāo)函數(shù),建立數(shù)學(xué)模型并提出求解方法,驗(yàn)證了模型的正確性和算法有效性。 二、鑒于該類(lèi)問(wèn)題具有求解耗費(fèi)時(shí)間長(zhǎng)、占用系統(tǒng)內(nèi)存大的缺陷,在上述求解程序的基礎(chǔ)上提出了一個(gè)解決該類(lèi)問(wèn)題的啟發(fā)式系統(tǒng),即一個(gè)基于案例數(shù)據(jù)庫(kù)的超售決策系統(tǒng),在LINGO軟件中對(duì)其中的關(guān)鍵問(wèn)題——案例適配與判定問(wèn)題——進(jìn)行了求解分析,為超售問(wèn)題的解決提供了一個(gè)新的思路。 三、針對(duì)近期航空公司與旅客在超售問(wèn)題上爭(zhēng)議較大,法律學(xué)術(shù)界、輿論界近乎一面倒的不支持國(guó)內(nèi)超售的情況做出問(wèn)題分析,,并與國(guó)外航空公司遇到同樣情況時(shí)的處理方法進(jìn)行對(duì)比總結(jié)。對(duì)銷(xiāo)售前、DB發(fā)生后的處理情況提出管理方面的建議,以期形成保留旅客知情權(quán)、選擇權(quán)的航空公司超售管理制度。
[Abstract]:With the further development of China's economy, the development of civil aviation industry is accelerating, and the competition between airlines is becoming more and more fierce. In order to meet the demand of competition, airlines introduce more and more revenue management systems in order to maximize profits. Overselling is one of the earliest and most common revenue management methods adopted by airlines. On the basis of summing up the research and development course of overselling, this paper mainly explores the operation and management methods of overselling of passenger transport in airlines, mainly including: first, in the operation of overselling, the mathematical model of overselling is explored. For single-segment and single-class flights, the minimum flight cost is taken as the objective function, and the relative constraints of the team passengers are added to the traditional binomial distribution overbooking model. The overbooking model is established and the solution program is designed. On this basis, considering the influence of DB passengers on the overbooking of subsequent flights on multi-flight routes, this paper still takes the minimum flight cost as the objective function, establishes the mathematical model and puts forward a solution method. The correctness of the model and the validity of the algorithm are verified. Secondly, in view of the defects of solving this kind of problem, such as consuming time and occupying large memory of system, a heuristic system for solving this kind of problem is proposed on the basis of the above solving program, that is, an overselling decision system based on case database. In this paper, the key problem in LINGO software, case matching and decision problem, is solved and analyzed, which provides a new way to solve the problem of overselling. Third, in view of the recent controversy between airlines and passengers on the issue of overselling, the legal academic community and the public opinion circle almost unilaterally did not support domestic oversales. And foreign airlines encounter the same situation of the treatment of comparison and summary. This paper puts forward some suggestions on how to deal with the situation before and after the sale of DB, in order to form the management system of overselling of airlines which reserves the right to know and the right to choose of passengers.
【學(xué)位授予單位】:南京航空航天大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F562.6

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