泰安市公共交通公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-10-08 10:33
【摘要】：泰安市公共交通公司是一個傳統(tǒng)的國有獨資中型城市公共交通運輸企業(yè),近年以來,由于城市公共交通旅客運輸市場的開放程度逐漸加大,企業(yè)的進一步發(fā)展面臨著諸多的挑戰(zhàn)和威脅。與此同時,伴隨著全市經(jīng)濟社會和城市旅游事業(yè)的快速發(fā)展,人民收入水平的不斷提高,市民和游客在城市內(nèi)的安全便捷出行需求日益增長,迫切需要城市公共交通提高運力,擴大城市公交線路的覆蓋面,這些都給泰安市公共交通公司發(fā)展提供了良好的新機遇。但是,要加快企業(yè)的經(jīng)營發(fā)展,對泰安市公共交通公司來說,威脅與挑戰(zhàn)并存。面對未來市場日趨激烈的競爭和高油價時代的來臨,如何科學合理地確定企業(yè)的發(fā)展戰(zhàn)略,努力贏得在城市公共交通客運市場經(jīng)營權(quán)逐步放開的未來的發(fā)展優(yōu)勢,這是泰安市公共交通公司當前亟待解決的問題。為此,本文將泰安市公共交通公司的發(fā)展戰(zhàn)略作為研究課題,試圖通過對其發(fā)展戰(zhàn)略的研究,幫助企業(yè)充分利用自身優(yōu)勢和外部有利因素,制定科學合理的發(fā)展戰(zhàn)略,確保企業(yè)的持續(xù)快速健康發(fā)展。 本文以企業(yè)戰(zhàn)略管理理論為主要理論基礎(chǔ),運用企業(yè)管理理論、競爭戰(zhàn)略理論、經(jīng)濟學理論、人力資源管理理論等方面的知識,對泰安市公共交通公司的外部環(huán)境和內(nèi)部環(huán)境,利用PEST、五力模型、SWOT、大戰(zhàn)略矩陣等工具進行了詳細的分析,充分認清企業(yè)自身的優(yōu)勢、劣勢以及所處外部面臨的機會與威脅。以上述充分分析為基礎(chǔ),為企業(yè)制定了市場擴張戰(zhàn)略和資源整合戰(zhàn)略,并為這兩條戰(zhàn)略的實施提出了具體可行的措施和方案。 受計劃經(jīng)濟體制的束縛,我國城市公交客運市場還沒有形成健全、充分的競爭機制,城市公交企業(yè)也沒有完全脫離計劃經(jīng)濟的管理模式,普遍缺乏發(fā)展意識和競爭意識。泰安市公共交通公司作為以旅游業(yè)為主導產(chǎn)業(yè)的中型城市的公交企業(yè),具有較強的代表意義。本文針對泰安市公共交通公司發(fā)展戰(zhàn)略的研究,一方面可以指導企業(yè)自身未來在市場中的發(fā)展,另一方面對其他相似企業(yè)也具有一定的借鑒意義,而且它也可以對其他國有企業(yè)結(jié)合自身的實際情況,科學合理的制定發(fā)展戰(zhàn)略,積極拓展市場,贏得發(fā)展和競爭優(yōu)勢,科學加快發(fā)展,具有重要的參考價值。
[Abstract]:Tai'an Public Transport Company is a traditional state-owned and medium-sized city public transport enterprise. In recent years, due to the opening up of the urban public transport passenger transport market, The further development of enterprises faces many challenges and threats. At the same time, with the rapid development of the whole city's economy, society and city tourism, the level of people's income is increasing, and the demand of citizens and tourists for safe and convenient travel in the city is increasing day by day, so it is urgent to improve the capacity of urban public transportation. Expanding the coverage of urban public transport lines provides a good new opportunity for the development of Taian Public Transport Company. However, to speed up the development of enterprises, Taian public transport companies, threats and challenges coexist. In the face of the increasingly fierce competition in the future market and the advent of the era of high oil price, how to scientifically and reasonably determine the development strategy of enterprises, and strive to win the future development advantage of gradually liberalizing the management right in the urban public transport passenger transport market. This is Taian City Public Transport Company's current problems to be solved. Therefore, this paper takes the development strategy of Tai'an Public Transport Company as a research topic, and attempts to help enterprises make full use of their own advantages and external favorable factors to formulate a scientific and reasonable development strategy through the study of its development strategy. To ensure the sustained, rapid and healthy development of the enterprise. Based on the theory of enterprise strategic management, this paper applies the knowledge of enterprise management theory, competitive strategy theory, economics theory and human resource management theory to the external and internal environment of Taian public transportation company. This paper makes a detailed analysis by using PEST, five-force model and large strategic matrix, and fully recognizes the advantages and disadvantages of the enterprise itself, as well as the opportunities and threats it faces outside. On the basis of the above analysis, the market expansion strategy and the resource integration strategy are formulated for the enterprise, and the concrete and feasible measures and schemes are put forward for the implementation of these two strategies. Restricted by the planned economic system, the urban public transport market in China has not yet formed a sound, adequate competition mechanism, urban public transport enterprises have not completely divorced from the planned economy management model, generally lack of development awareness and competition awareness. Taian Public Transportation Company, as a medium city public transport enterprise with tourism industry as the leading industry, has strong representative significance. On the one hand, the research on the development strategy of Taian Public Transport Company can guide the future development of enterprises in the market, on the other hand, it has certain reference significance to other similar enterprises. Moreover, it can also be used for other state-owned enterprises to formulate development strategy scientifically and reasonably, to actively expand the market, to win development and competitive advantages, and to speed up the development of science, which has important reference value.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F572.88
本文編號：2256445
[Abstract]:Tai'an Public Transport Company is a traditional state-owned and medium-sized city public transport enterprise. In recent years, due to the opening up of the urban public transport passenger transport market, The further development of enterprises faces many challenges and threats. At the same time, with the rapid development of the whole city's economy, society and city tourism, the level of people's income is increasing, and the demand of citizens and tourists for safe and convenient travel in the city is increasing day by day, so it is urgent to improve the capacity of urban public transportation. Expanding the coverage of urban public transport lines provides a good new opportunity for the development of Taian Public Transport Company. However, to speed up the development of enterprises, Taian public transport companies, threats and challenges coexist. In the face of the increasingly fierce competition in the future market and the advent of the era of high oil price, how to scientifically and reasonably determine the development strategy of enterprises, and strive to win the future development advantage of gradually liberalizing the management right in the urban public transport passenger transport market. This is Taian City Public Transport Company's current problems to be solved. Therefore, this paper takes the development strategy of Tai'an Public Transport Company as a research topic, and attempts to help enterprises make full use of their own advantages and external favorable factors to formulate a scientific and reasonable development strategy through the study of its development strategy. To ensure the sustained, rapid and healthy development of the enterprise. Based on the theory of enterprise strategic management, this paper applies the knowledge of enterprise management theory, competitive strategy theory, economics theory and human resource management theory to the external and internal environment of Taian public transportation company. This paper makes a detailed analysis by using PEST, five-force model and large strategic matrix, and fully recognizes the advantages and disadvantages of the enterprise itself, as well as the opportunities and threats it faces outside. On the basis of the above analysis, the market expansion strategy and the resource integration strategy are formulated for the enterprise, and the concrete and feasible measures and schemes are put forward for the implementation of these two strategies. Restricted by the planned economic system, the urban public transport market in China has not yet formed a sound, adequate competition mechanism, urban public transport enterprises have not completely divorced from the planned economy management model, generally lack of development awareness and competition awareness. Taian Public Transportation Company, as a medium city public transport enterprise with tourism industry as the leading industry, has strong representative significance. On the one hand, the research on the development strategy of Taian Public Transport Company can guide the future development of enterprises in the market, on the other hand, it has certain reference significance to other similar enterprises. Moreover, it can also be used for other state-owned enterprises to formulate development strategy scientifically and reasonably, to actively expand the market, to win development and competitive advantages, and to speed up the development of science, which has important reference value.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F572.88
【參考文獻】
相關(guān)期刊論文 前1條
1 楊天明 ,黃引賢;城市公交企業(yè)的性質(zhì)與改革發(fā)展策略[J];城市公共交通;2002年01期
，本文編號：2256445
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