【摘要】：為了應(yīng)對全球經(jīng)濟(jì)發(fā)展的新潮流,我國國內(nèi)各行業(yè),尤其是基礎(chǔ)建設(shè)行業(yè),正積極尋求戰(zhàn)略轉(zhuǎn)型升級和轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式的新道路。特別是近年來,國家為拉動內(nèi)需,采取了一系列經(jīng)濟(jì)刺激政策,固定資產(chǎn)投資成為推動經(jīng)濟(jì)增長的“火車頭”,建筑企業(yè)因此獲得了飛速發(fā)展。但我們也要清醒地認(rèn)識到,這種大規(guī)模固定資產(chǎn)投資發(fā)展方式的不可持續(xù)性,一旦政策調(diào)整,投資趨緩,尤其是鐵路投融資環(huán)境變化等,將對傳統(tǒng)鐵路建設(shè)企業(yè)帶來巨大考驗(yàn)。面對新的形勢和挑戰(zhàn),ZT集團(tuán)作為中國鐵路系統(tǒng)的代表,它必須具有及時調(diào)整戰(zhàn)略方向的有效策略。 本論文采用案例分析法,運(yùn)用戰(zhàn)略管理理論,以ZT集團(tuán)戰(zhàn)略轉(zhuǎn)型為實(shí)例對象,通過對ZT集團(tuán)的現(xiàn)狀及其內(nèi)外部環(huán)境的詳細(xì)分析,尤其是對其內(nèi)部資源能力的系統(tǒng)分析,指出了ZT集團(tuán)所具備的優(yōu)勢、劣勢、存在的問題和面臨的機(jī)遇。在此基礎(chǔ)上,從實(shí)踐的角度并結(jié)合戰(zhàn)略管理理論,對ZT集團(tuán)戰(zhàn)略轉(zhuǎn)型分析與選擇進(jìn)行了系統(tǒng)而全面的闡述。 最后,本文為ZT集團(tuán)戰(zhàn)略轉(zhuǎn)型,提出了詳細(xì)的實(shí)施措施：(1)注重戰(zhàn)略指引,實(shí)施超前謀劃；(2)注重資源整合,理順管理關(guān)系；(3)注重結(jié)構(gòu)調(diào)整,優(yōu)化產(chǎn)業(yè)布局；(4)注重協(xié)調(diào)發(fā)展,延伸產(chǎn)業(yè)鏈條；(5)注重管理提升,創(chuàng)新體制機(jī)制；(6)注重文化引領(lǐng),凝聚轉(zhuǎn)型共識。本文的研究,不僅對ZT集團(tuán)在新的經(jīng)濟(jì)環(huán)境下未來的戰(zhàn)略發(fā)展有著現(xiàn)實(shí)的參考意義,而且對國內(nèi)外其它各鐵路系統(tǒng)集團(tuán)的長期發(fā)展和戰(zhàn)略性轉(zhuǎn)型提供了理論性支持。
[Abstract]:In order to cope with the new trend of global economic development, China's domestic industries, especially the infrastructure industry, are actively looking for a new way of strategic transformation and upgrading and changing the mode of economic development. Especially in recent years, in order to stimulate domestic demand, the state has adopted a series of economic stimulus policies, fixed asset investment has become a "locomotive" to promote economic growth, and construction enterprises have thus achieved rapid development. But we should also realize clearly that this kind of large-scale fixed assets investment development mode is unsustainable, once the policy adjustment, the investment slows down, especially the railway investment and financing environment change, will bring the huge test to the traditional railway construction enterprise. Facing the new situation and challenge, as the representative of China's railway system, ZZT Group must have an effective strategy to adjust the strategic direction in time. This paper adopts the case analysis method, applies the strategic management theory, takes the strategic transformation of the ZT Group as the example object, through the detailed analysis to the ZT group's present situation and the internal and external environment, especially to its internal resources ability system analysis. The advantages, disadvantages, problems and opportunities of ZT Group are pointed out. On this basis, from the perspective of practice and combined with the theory of strategic management, the analysis and selection of strategic transformation of ZT Group are expounded systematically and comprehensively. Finally, this paper puts forward detailed implementation measures for the strategic transformation of ZT Group: (1) paying attention to strategic guidance, implementing ahead planning, (2) paying attention to resource integration, straightening out management relations, (3) paying attention to structural adjustment and optimizing industrial layout; (4) pay attention to the coordinated development, extend the industrial chain; (5) pay attention to the management promotion, innovate the system mechanism; (6) pay attention to the culture leading, condense the common understanding of the transition. The research in this paper not only has practical reference significance for the future strategic development of ZT Group under the new economic environment, but also provides theoretical support for the long-term development and strategic transformation of other railway system groups at home and abroad.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F532.6

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