【摘要】：隨著近年來國(guó)際貿(mào)易進(jìn)出口的快速發(fā)展，我國(guó)各港口業(yè)進(jìn)入快速發(fā)展時(shí)期，2008年以來全球港口吞吐量最新排名中，處于前十位的港口，中國(guó)占到了八個(gè)。在中國(guó)港口快速發(fā)展的過程中，不僅帶來了中國(guó)港口硬件設(shè)施水平在短時(shí)期內(nèi)的快速提高，同時(shí)也帶來了很多不可避免的問題，即港口建設(shè)僅僅追求基礎(chǔ)設(shè)施的建設(shè)，而缺乏服務(wù)意識(shí)，港口服務(wù)質(zhì)量不高。 青島港作為我國(guó)僅次于上海、深圳的第三大集裝箱運(yùn)輸港口，發(fā)展勢(shì)頭強(qiáng)勁。青島港一直以服務(wù)作為吸引合作伙伴、承攬貨源、競(jìng)爭(zhēng)取勝的金字招牌，，也是世界上唯一承諾在10小時(shí)內(nèi)完成輪船從靠岸到裝卸集裝箱后離港的港口。青島港良好的發(fā)展離不開與航運(yùn)公司的密切合作，港口與航運(yùn)公司作為不同的利益群體，他們之間通過貨物緊密聯(lián)系在一起，航運(yùn)公司是港口的主要服務(wù)對(duì)象；反過來，航運(yùn)公司充足的貨源也促進(jìn)了港口的發(fā)展。所以在進(jìn)行港口服務(wù)質(zhì)量研究時(shí)要充分考慮航運(yùn)公司的因素，對(duì)影響航運(yùn)公司港口選擇的因素進(jìn)行分析。 本文以一種全新的視角，以青島港港口服務(wù)質(zhì)量為切入點(diǎn)，立足于航運(yùn)公司的角度，研究了青島港港口服務(wù)質(zhì)量的問題。認(rèn)為港航互動(dòng)對(duì)于港口與航運(yùn)公司而言可以達(dá)到雙贏，不但提高了港口的核心競(jìng)爭(zhēng)力，也降低了航運(yùn)公司的成本。在文章的最后，為青島港的未來發(fā)展方向提供了一個(gè)嶄新的視角。除此之外，本文在對(duì)青島地區(qū)航運(yùn)公司發(fā)放調(diào)查問卷的基礎(chǔ)上，提出了以航運(yùn)公司為服務(wù)對(duì)象的港口服務(wù)質(zhì)量三級(jí)評(píng)價(jià)指標(biāo)體系，并對(duì)青島港的服務(wù)質(zhì)量進(jìn)行了實(shí)證研究，最后提出針對(duì)于航運(yùn)公司的青島港港口服務(wù)質(zhì)量改建措施。
[Abstract]:With the rapid development of import and export of international trade in recent years, China's port industry has entered a period of rapid development. In the latest ranking of global port throughput since 2008, China accounts for eight of the top 10 ports. In the process of rapid development of Chinese ports, it not only brings about the rapid improvement of the level of port hardware facilities in a short period of time, but also brings a lot of inevitable problems, that is, port construction only pursues the construction of infrastructure. And lack of service consciousness, port service quality is not high. Qingdao Port is the third largest container port in China after Shanghai and Shenzhen. Qingdao Port has been serving as a partner to attract goods, competition won the gold-lettered signboard, but also the world's only promise in 10 hours to complete the ship docked to the loading and unloading containers after departure from the port. The good development of Qingdao Port can not be achieved without close cooperation with shipping companies. As different interest groups, ports and shipping companies are closely linked through goods, and shipping companies are the main clients of port services. The development of the port was also promoted by the shipping company's sufficient supply of goods. Therefore, the factors affecting the port selection of shipping companies should be fully taken into account in the study of port service quality. In this paper, the service quality of Qingdao Port is studied from a new angle of view, which is based on the view of shipping company. It is considered that the interaction between ports and shipping companies can achieve a win-win situation, which not only improves the core competitiveness of ports, but also reduces the cost of shipping companies. At the end of the article, it provides a new perspective for the future development of Qingdao Port. In addition, based on the questionnaire of Qingdao regional shipping company, this paper puts forward a three-level evaluation index system of port service quality, and makes an empirical study on the service quality of Qingdao port. At last, the paper puts forward the measures for the service quality reconstruction of Qingdao Port for the shipping company.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F552

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 汪偉;廣州港引航業(yè)務(wù)發(fā)展研究[D];北京交通大學(xué);2007年

本文編號(hào)：2234637