【摘要】：高速公路作為各種運(yùn)輸主導(dǎo)方式之一,已發(fā)展成為公路運(yùn)輸現(xiàn)代化的重要標(biāo)志,從世界各國(guó)高速公路建設(shè)和營(yíng)運(yùn)的軌跡看,高速公路已成為推動(dòng)各國(guó)社會(huì)經(jīng)濟(jì)發(fā)展的“加速器”。在運(yùn)營(yíng)管理中實(shí)現(xiàn)社會(huì)效益與自身經(jīng)濟(jì)效益相統(tǒng)一是高速公路經(jīng)營(yíng)企業(yè)的突出特點(diǎn)和發(fā)展要求。但目前面對(duì)復(fù)雜多變和競(jìng)爭(zhēng)激烈的環(huán)境,受經(jīng)濟(jì)、交通流量、建設(shè)成本、體制機(jī)制等多種因素的影響,其投資效益逐步呈下降趨勢(shì)發(fā)展。研究企業(yè)的發(fā)展戰(zhàn)略制定及其有效實(shí)施,決定著企業(yè)能否基業(yè)長(zhǎng)青。就戰(zhàn)略發(fā)展而言,“方向比速度更重要”。從戰(zhàn)略層面對(duì)企業(yè)總體發(fā)展進(jìn)行統(tǒng)籌謀劃對(duì)高速公路經(jīng)營(yíng)企業(yè)而言尤為重要。 為了促使企業(yè)加強(qiáng)資源的合理配置,優(yōu)化資源結(jié)構(gòu),最大限度的利用和發(fā)揮資源效能,不斷增強(qiáng)企業(yè)的協(xié)調(diào)、溝通與控制職能,本文以戰(zhàn)略管理理論為指導(dǎo),以安徽交投集團(tuán)公司為研究對(duì)象,運(yùn)用戰(zhàn)略研究的分析方法和工具,在現(xiàn)狀研究和發(fā)展趨勢(shì)分析的基礎(chǔ)上,提出安徽交投集團(tuán)公司的戰(zhàn)略定位、目標(biāo)選擇和制定的建議,并分析應(yīng)采用的戰(zhàn)略實(shí)施計(jì)劃和措施對(duì)策,以此探討該企業(yè)發(fā)展戰(zhàn)略。 通過(guò)綜合分析,本文認(rèn)為目前我國(guó)高速公路產(chǎn)業(yè)處在發(fā)展期。安徽交投公司在中短期應(yīng)以發(fā)展路產(chǎn)業(yè)為主,擴(kuò)大自身的業(yè)務(wù)收入和資產(chǎn)規(guī)模,優(yōu)化資產(chǎn)結(jié)構(gòu),提升綜合獲利能力；立足長(zhǎng)期發(fā)展,公司必須高屋建瓴地拓展新增長(zhǎng)領(lǐng)域,適時(shí)適度做大做強(qiáng)客運(yùn)業(yè)和物流業(yè),強(qiáng)化產(chǎn)業(yè)鏈拓展,形成路域經(jīng)濟(jì)一體化戰(zhàn)略,并精細(xì)打造路域文化,把交投公司建設(shè)成為路域經(jīng)濟(jì)產(chǎn)業(yè)鏈一體化為核心業(yè)務(wù),產(chǎn)業(yè)結(jié)構(gòu)群合力完善,品牌影響力突出,具有高度創(chuàng)新能力,省內(nèi)領(lǐng)先、國(guó)內(nèi)一流、境內(nèi)外具有重要影響力的投資運(yùn)營(yíng)型交通企業(yè)集團(tuán)。希望本文的研究能夠有助于解決交投公司在戰(zhàn)略制定、保障措施的實(shí)施中有所啟發(fā),同時(shí)也為交通投資同類企業(yè)探究一些有益的參考。
[Abstract]:As one of the leading modes of transportation, expressway has developed into an important symbol of highway transportation modernization. Judging from the track of highway construction and operation in various countries of the world, Expressway has become the accelerator to promote the social and economic development of various countries. Realizing the unity of social benefits and economic benefits in operation and management is the outstanding characteristic and development requirement of expressway management enterprises. However, in the face of complicated and changeable environment and fierce competition, its investment benefit is gradually declining due to the influence of economy, traffic flow, construction cost, system mechanism and so on. The study of enterprise development strategy and its effective implementation determines whether the enterprise can survive. In terms of strategic development, "direction is more important than speed". It is particularly important for highway management enterprises to plan the overall development of enterprises from the strategic level. In order to promote enterprises to strengthen the rational allocation of resources, optimize the structure of resources, maximize the utilization and exertion of resource efficiency, and constantly enhance the coordination, communication and control functions of enterprises, this paper is guided by the theory of strategic management. Taking Anhui Exchange Group Corporation as the research object, using the analysis methods and tools of the strategic research, on the basis of the analysis of the present situation and the development trend, the paper puts forward the strategic positioning, the choice of the target and the suggestions of the formulation of the Anhui Exchange Group Company. The strategy implementation plan and countermeasures should be adopted in order to discuss the development strategy of the enterprise. Through the comprehensive analysis, this article thinks that our country highway industry is in the development period at present. In the short and medium term, Anhui trading company should focus on developing road industry, expand its own business income and asset scale, optimize its asset structure, and enhance its comprehensive profitability; based on long-term development, the company must develop new growth areas from a strategic perspective. Appropriate and timely enlargement and strengthening of passenger transport and logistics industry, strengthening of industrial chain expansion, formation of road economic integration strategy, and fine creation of road zone culture, making trading company into road economic and industrial chain integration as the core business, The industry structure group is perfect, the brand influence is outstanding, has the high innovation ability, the province is leading, the domestic first-class, the domestic and foreign has the important influence investment operation transportation enterprise group. It is hoped that the research in this paper will be helpful to solve the problem of strategy formulation and implementation of safeguard measures, and at the same time explore some useful references for the similar enterprises in the field of transportation investment.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F512.6

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