【摘要】：隨著我國經(jīng)濟建設(shè)持續(xù)穩(wěn)定發(fā)展，民航建設(shè)迎來新的歷史機遇期，航空客運市場發(fā)展越來越快，競爭日趨激烈。國內(nèi)主要航空公司都已引進收益管理系統(tǒng)，通過對航班座位的優(yōu)化配置來增加收益，提高競爭力。超售做為收益管理最有效的方法，已普遍被航空公司所采用。本文主要研究航空公司單一航段多航班的超售策略，主要內(nèi)容如下： 1.超售研究綜述，主要介紹有關(guān)超售理論和超售模型的國內(nèi)外研究。 2.單一航段多航班超售模型構(gòu)建，以同一天單一航段上的多個航班為研究對象，以多個航班總期望收益最大化目標(biāo)，建立超售模型，并給出了運用遺傳算法求解模型的過程。 3.多航班超售決策支持系統(tǒng)開發(fā)，分析建立決策支持系統(tǒng)所需的數(shù)據(jù)來源，在所建立的多航班超售模型的基礎(chǔ)上，開發(fā)設(shè)計多航班超售決策支持系統(tǒng)。最后利用數(shù)據(jù)進行驗證分析，證明了所建模型的合理性以及所開發(fā)的決策支持系統(tǒng)的可行性。 4.航空公司超售服務(wù)補救策略研究，論述了國外航空公司實施超售的主要經(jīng)驗，，分析指出國內(nèi)航空公司超售中存在的問題，最后提出航空公司的超售服務(wù)補救策略。
[Abstract]:With the sustained and stable development of China's economic construction, the civil aviation construction ushered in a new historical opportunity period. The air passenger transport market is developing more and more rapidly and the competition is becoming increasingly fierce. Major domestic airlines have introduced revenue management systems to increase revenue and enhance competitiveness through the optimal allocation of flight seats. Overselling as the most effective method of revenue management has been widely used by airlines. This paper mainly studies the overbooking strategy of single segment and multi-flight airlines. The main contents are as follows: 1. Oversell theory and oversell model are introduced in this paper. 2. The model of multi-flight overbooking on single flight segment is constructed, and the model of overselling is established with the goal of maximizing the total expected income of multiple flights. The model is based on the multiple flights on a single flight segment on the same day, and the target is to maximize the total expected income of more than one flight. The process of using genetic algorithm to solve the model is also given. Multi-flight overbooking decision support system is developed, and the data source needed to establish decision support system is analyzed. On the basis of the established multi-flight overbooking model, the multi-flight oversale decision support system is developed and designed. Finally, the rationality of the model and the feasibility of the developed decision support system are proved by using the data. 4. This paper discusses the main experience of overselling by foreign airlines, points out the problems existing in overselling of domestic airlines, and finally puts forward the remedial strategies of overselling service for airlines.
【學(xué)位授予單位】：中國民用航空飛行學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F562.3;TP18

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本文編號：2121812