大連港競(jìng)爭(zhēng)力評(píng)價(jià)及發(fā)展策略研究
[Abstract]:In July 2009, the development plan of Liaoning coastal economic belt was raised as a national strategy. At the same time, Dalian put forward that Dalian port should take up the core position and leading role of international shipping center and international logistics center construction. Dalian Port is facing unprecedented development opportunities. At the same time, Yingkou Port, Jinzhou Port, Dandong Port and other ports are growing in scale. The competitive pressure on Dalian Port cannot be underestimated, especially the high overlap of the economic hinterland of each port. Competition for resources is intensifying. Therefore, it is very necessary to analyze the competition situation of the main ports along the coast of Liaoning and evaluate Dalian Port objectively. This article is mainly from the point of view of Dalian Port, correctly evaluates the competitiveness of Dalian Port, and formulates a targeted development strategy. There are many studies on the evaluation of port competitiveness, but many studies on the selection of the evaluated port are based on a rather vague basis and are often not in the same regional market. The ports which are not closely related to each other are evaluated together, thus losing the significance of evaluation. The strong and weak competitiveness is a relative concept, at the same time, the competition between ports is divided into regions and levels. Therefore, this study tries to use the theory of market division to find a simple, convenient and objective method to measure the port dynamic competitiveness. This paper takes Dalian Port as the main research object, referring to a large number of documents, using the evaluation method of port dynamic competitiveness based on the theory of market division, and making a relatively objective evaluation of Dalian Port's competitiveness within the scope of main ports in Liaoning coastal area. This paper analyzes the competitive situation of the main ports along the coast of Liaoning Province, clarifies the main competitors, competitive advantages and position of Dalian Port in the main ports along the coast of Liaoning Province, finally, combined with the present situation of Dalian Port, Based on the policy guidance of our country and Liaoning Province, this paper analyzes the opportunities and potential threats in the development of Dalian Port by using SWOT method, and makes strategic positioning of the development goal of Dalian Port, and puts forward some concrete countermeasures to enhance the competitiveness of Dalian Port.
【學(xué)位授予單位】:大連海事大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F552.7
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