本文選題：鐵路運(yùn)輸 + 高端旅客　； 參考：《北京交通大學(xué)》2013年碩士論文

【摘要】：隨著鐵路管理體制改革進(jìn)程的推進(jìn),我國(guó)鐵路運(yùn)輸企業(yè)將進(jìn)一步走向市場(chǎng),全方位地參與運(yùn)輸市場(chǎng)競(jìng)爭(zhēng)。發(fā)展鐵路高端旅客服務(wù)產(chǎn)品,對(duì)于鐵路運(yùn)輸企業(yè)開拓新的利潤(rùn)增長(zhǎng)點(diǎn),打造企業(yè)運(yùn)輸服務(wù)品牌具有重要的理論和現(xiàn)實(shí)意義。 鐵路高端旅客需求分析以及鐵路高端旅客服務(wù)產(chǎn)品的開行性研究,是鐵路運(yùn)輸企業(yè)發(fā)展高端旅客服務(wù)產(chǎn)品的首要和關(guān)鍵的工作。首先,回顧分析國(guó)內(nèi)外鐵路、航空、水運(yùn)高端旅客服務(wù)產(chǎn)品的現(xiàn)狀,并進(jìn)行對(duì)比分析,提出我國(guó)鐵路開展高端旅客服務(wù)產(chǎn)品研究的必要性和重要意義；其次,對(duì)珠三角地區(qū)高端旅客旅游出行需求開展調(diào)查研究,分析高端旅客對(duì)于鐵路高端客運(yùn)產(chǎn)品的設(shè)想與要求；最后,從觀光列車、商務(wù)包車以及高等級(jí)旅游列車三種方式,進(jìn)行運(yùn)輸組織的可行性、經(jīng)濟(jì)效益以及輿論影響分析,得出現(xiàn)階段發(fā)展鐵路高端旅客服務(wù)產(chǎn)品的結(jié)論和建議。
[Abstract]:With the advancement of the reform of railway management system, Chinese railway transportation enterprises will go further into the market and participate in the competition of transportation market in all directions. The development of high-end railway passenger service products will open up new profit growth points for railway transport enterprises. It is of great theoretical and practical significance to build a brand of enterprise transportation service. The analysis of railway high-end passenger demand and the research on the opening of railway high-end passenger service products. It is the first and key task for railway transportation enterprises to develop high-end passenger service products. First of all, review the domestic and foreign railway, aviation, water transport high-end passenger service products status quo, and carry out a comparative analysis, put forward our railway high-end passenger service products research necessity and significance; secondly, To investigate and study the travel demand of high-end tourists in the Pearl River Delta region, and analyze the assumption and requirements of high-end passengers for railway high-end passenger transport products. Finally, from the three ways of sightseeing train, business charter train and high-level tourist train, The feasibility, economic benefit and public opinion influence of transportation organization are analyzed, and the conclusions and suggestions of developing high-end railway passenger service products are obtained.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F532.3

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本文編號(hào)：1998035