本文選題：新媒體 + 高鐵��； 參考：《西南交通大學(xué)》2017年碩士論文

【摘要】：隨著高鐵發(fā)展對(duì)社會(huì)各方面的影響越來(lái)越大,受眾對(duì)其發(fā)展?fàn)顩r也越來(lái)越關(guān)注。由于高鐵在中國(guó)的發(fā)展時(shí)間較短,受眾開(kāi)始認(rèn)識(shí)該事物也僅十多年的時(shí)間。真正引發(fā)大量關(guān)注是從2011年7·23甬溫高鐵事故之后,而且從7·23甬溫高鐵事故引發(fā)的輿情可以看出,受眾對(duì)作為新興科技的高鐵認(rèn)知并不十分清晰,同時(shí)媒體在高鐵相關(guān)新聞報(bào)道上也很不到位。新聞傳播作為受眾接收信息的重要渠道,對(duì)受眾認(rèn)識(shí)新技術(shù)新事物有著重要的影響。受眾對(duì)高鐵的認(rèn)知和態(tài)度,與媒體對(duì)高鐵相關(guān)信息的傳播密切相關(guān)。本研究先通過(guò)問(wèn)卷調(diào)查的方法了解當(dāng)前受眾關(guān)于高鐵認(rèn)知的具體情況,然后以新聞傳播對(duì)受眾認(rèn)知具有一定影響為切入點(diǎn),從框架理論的角度出發(fā),對(duì)從騰訊、新浪、網(wǎng)易、搜狐四大門戶網(wǎng)站上抽樣到的514篇與高鐵相關(guān)的新聞報(bào)道進(jìn)行內(nèi)容分析和文本分析,試圖厘清媒體關(guān)于高鐵相關(guān)報(bào)道的狀況和特點(diǎn)。然后將問(wèn)卷調(diào)查結(jié)果與內(nèi)容分析結(jié)果進(jìn)行對(duì)比分析,得出媒體報(bào)道的不足,并為媒體關(guān)于高鐵相關(guān)新聞報(bào)道提供一些策略建議。研究發(fā)現(xiàn),受眾對(duì)高鐵的認(rèn)知尤其是高鐵基本知識(shí)的了解、高鐵“走出去”挑戰(zhàn)等方面的認(rèn)知十分淺顯,對(duì)高鐵影響和高鐵評(píng)價(jià)的認(rèn)知較好,剛好與媒體關(guān)于高鐵報(bào)道的情況吻合,即媒體報(bào)道的確對(duì)受眾關(guān)于高鐵認(rèn)知存在一定影響。為了媒體更好地傳播高鐵相關(guān)信息以提高受眾認(rèn)知,筆者認(rèn)為媒體應(yīng)該從報(bào)道主題、報(bào)道類型、報(bào)道篇幅以及專業(yè)程度四方面在今后相關(guān)新聞報(bào)道中作進(jìn)一步改善。
[Abstract]:As the development of high-speed rail has a growing impact on all aspects of society, the audience is paying more and more attention to its development. Because of the short history of high-speed rail in China, audiences began to understand it for only over a decade. The real cause of great concern is that after the 7-23 Yongzhou-Wenzhou high-speed rail accident in 2011, and from the public opinion caused by the 7.23 Yongzhou-Wenzhou high-speed rail accident, it can be seen that the audience does not have a clear understanding of high-speed rail as a new technology. At the same time, the media in the high-speed-related news reports are not in place. As an important channel for the audience to receive information, news communication has an important influence on the audience's understanding of new technology and new things. The audience's cognition and attitude to high-speed rail are closely related to the media's dissemination of high-speed-related information. This research first through the questionnaire method to understand the current audience about the specific situation of high-speed rail cognition, and then with the news communication has a certain impact on audience cognition as a starting point, from the perspective of the framework theory, from Tencent, Sina, NetEase, A sample of 514 news reports related to high-speed rail were collected from four Sohu portals for content analysis and text analysis in an attempt to clarify the status and characteristics of media reports on high-speed rail. Then, the results of questionnaire survey and content analysis are compared and analyzed, and the shortcomings of media reports are obtained, and some strategic suggestions are provided for media reports on high-speed rail. The study found that the audience's understanding of high-speed rail, especially the basic knowledge of high-speed rail, the high-speed rail "going out" challenges and other aspects of cognition is very simple, the impact of high-speed rail and high-speed rail evaluation is a better understanding. It coincides with media coverage of high-speed rail, that is, media coverage does have an impact on the audience's perception of high-speed rail. In order for the media to better disseminate high-speed rail related information to improve the audience's cognition, the author believes that the media should further improve in the future related news reports from the following four aspects: the theme, the type, the length and the degree of professionalism.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F532;G212

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本文編號(hào)：1988999