本文選題：SWOT分析 + 貨源　； 參考：《大連海事大學(xué)》2013年碩士論文

【摘要】：隨著世界經(jīng)濟(jì)的飛速發(fā)展,中國(guó)已成為世界上最重要的港口物流大國(guó)之一,目前,全球大宗海運(yùn)貨物中有19%是運(yùn)往中國(guó)的。在經(jīng)濟(jì)全球化的環(huán)境與背景下,港口已不僅僅是交通樞紐,而且已經(jīng)成為占領(lǐng)國(guó)際市場(chǎng)的戰(zhàn)略資源。貨源是港口的基礎(chǔ),貨源開(kāi)發(fā)是港口發(fā)展的必然條件,一個(gè)港口想發(fā)展壯大,就必須擁有充足的貨源。 本文主要研究基于差異化戰(zhàn)略的龍口港散雜貨貨源市場(chǎng),首先簡(jiǎn)單介紹了龍口港的基本情況和發(fā)展改革,介紹了差異化戰(zhàn)略的相關(guān)內(nèi)容及散雜貨市場(chǎng)的發(fā)展,在此基礎(chǔ)上,從定性方面用SWOT分析方法,分析出龍口港散雜貨貨源開(kāi)發(fā)過(guò)程中所擁有的內(nèi)部?jī)?yōu)勢(shì)和劣勢(shì),應(yīng)該面對(duì)的外部挑戰(zhàn)和機(jī)遇。接著從定量方面對(duì)龍口港的歷年散雜貨吞吐量進(jìn)行分析,主要應(yīng)用指數(shù)平滑法和灰色預(yù)測(cè)模型的方法對(duì)龍口港散雜貨吞吐量進(jìn)行預(yù)測(cè),并在此預(yù)測(cè)的基礎(chǔ)上,結(jié)合龍口港實(shí)際發(fā)展目標(biāo)和發(fā)展需要,給出龍口港散雜貨貨源開(kāi)發(fā)的建議及策略。 本文選取龍口港為研究對(duì)象,所用的分析方法和得到的結(jié)論對(duì)地方性港口的發(fā)展有一定的借鑒意義。
[Abstract]:With the rapid development of the world economy, China has become one of the most important port logistics countries in the world. At present, 19% of the bulk seaborne cargo is shipped to China. Under the environment and background of economic globalization, port is not only a transportation hub, but also a strategic resource to occupy the international market. The source of goods is the foundation of the port, and the development of the source of goods is the inevitable condition for the development of the port. This paper mainly studies the source market of bulk groceries in Longkou Port based on differentiation strategy. Firstly, it introduces the basic situation and development reform of Longkou Port, and introduces the related contents of differentiation strategy and the development of bulk grocery market. From the qualitative aspect, using the SWOT analysis method, this paper analyzes the internal strengths and weaknesses in the development process of bulk groceries in Longkou Port, and the external challenges and opportunities that should be faced. Then it analyzes the throughput of bulk groceries in Longkou Port from the quantitative aspect, and mainly uses the exponential smoothing method and the grey forecasting model to forecast the throughput of bulk groceries in Longkou Port, and on the basis of this prediction, Combined with the actual development objectives and development needs of Longkou Port, the suggestions and strategies for the development of bulk groceries in Longkou Port are given. In this paper, Longkou Port is chosen as the research object, and the analytical methods and conclusions obtained are useful for reference to the development of local ports.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F552.6;F259.23

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本文編號(hào)：1982805