本文選題：中樞機(jī)場(chǎng) + 競(jìng)爭(zhēng)戰(zhàn)略�。� 參考：《華南理工大學(xué)》2012年碩士論文

【摘要】：本文首先對(duì)國(guó)外中樞機(jī)場(chǎng)的發(fā)展經(jīng)歷進(jìn)行了研究，總結(jié)出中樞機(jī)場(chǎng)形成的基本條件，并以此作為A機(jī)場(chǎng)中樞建設(shè)的標(biāo)桿。緊接著，以A機(jī)場(chǎng)作為研究對(duì)象，運(yùn)用SWOT分析法，對(duì)A機(jī)場(chǎng)中樞建設(shè)的外部環(huán)境和內(nèi)部環(huán)境進(jìn)行分析，總結(jié)出A機(jī)場(chǎng)中樞建設(shè)的機(jī)會(huì)是：國(guó)內(nèi)、國(guó)際客源充足；腹地經(jīng)濟(jì)良好，人均可支配收入較高；腹地旅游資源和旅游市場(chǎng)廣闊；政府加大支持力度，有利于發(fā)展更多國(guó)際航線。威脅是：區(qū)域內(nèi)機(jī)場(chǎng)競(jìng)爭(zhēng)比較激烈；國(guó)際航線嚴(yán)重不足，市場(chǎng)占有率較低；航空收費(fèi)較貴，不利于市場(chǎng)開拓；短途航線受高鐵等其他運(yùn)輸方式的影響。優(yōu)勢(shì)是：最大基地航空公司的實(shí)力雄厚；A機(jī)場(chǎng)國(guó)內(nèi)航線比較豐富、市場(chǎng)占有率較高；服務(wù)水平較高；具有品牌優(yōu)勢(shì)。劣勢(shì)是：現(xiàn)有硬件設(shè)施正在逐步成為業(yè)務(wù)發(fā)展瓶頸；部分運(yùn)行環(huán)節(jié)效能低下；中轉(zhuǎn)競(jìng)爭(zhēng)力不強(qiáng)。最后，根據(jù)A機(jī)場(chǎng)與標(biāo)桿中樞機(jī)場(chǎng)的差距，從一個(gè)旅客的角度提出A機(jī)場(chǎng)在建設(shè)中樞機(jī)場(chǎng)過(guò)程中面臨的困難和需要解決的問(wèn)題，并制定出A機(jī)場(chǎng)中樞競(jìng)爭(zhēng)戰(zhàn)略的實(shí)施的三個(gè)策略：提升公司內(nèi)部運(yùn)營(yíng)的策略；提升航線競(jìng)爭(zhēng)力的策略；提升被旅客選擇幾率的策略。 該文提出的實(shí)施方案以A機(jī)場(chǎng)實(shí)際情況為基礎(chǔ)，結(jié)合中樞機(jī)場(chǎng)理論對(duì)A機(jī)場(chǎng)中樞競(jìng)爭(zhēng)戰(zhàn)略實(shí)施進(jìn)行了較完整的闡述，，希望為A機(jī)場(chǎng)中樞發(fā)展規(guī)劃、制定中樞策略提供參考。
[Abstract]:This paper first studies the development experience of foreign central airports, summarizes the basic conditions for the formation of central airports, and takes it as a benchmark for the construction of A airport hub. Then, taking A airport as the research object, using SWOT analysis method, the paper analyzes the external and internal environment of A airport hub construction, and concludes that the opportunities of A airport hub construction are: domestic and international passenger resources are sufficient; the hinterland is economically sound. The per capita disposable income is higher; the hinterland tourism resources and tourism market are broad; the government strengthens the support strength, is advantageous to the development more international routes. The threats are: fierce competition in regional airports; serious shortage of international routes and low market share; higher air charges are not conducive to market development; short-haul routes are affected by other transportation modes such as high-speed rail. The advantages are: the largest base airlines have abundant domestic routes, high market share, high service level, and brand advantages. The disadvantages are: the existing hardware facilities are gradually becoming the bottleneck of business development; some of the operational links are inefficient; the transfer competitiveness is not strong. Finally, according to the gap between airport A and benchmark airport, from the point of view of a passenger, this paper puts forward the difficulties and problems that need to be solved in the construction of airport as a hub. Three strategies of implementing the competition strategy of airport A center are worked out: the strategy of enhancing the internal operation of the company, the strategy of enhancing the competitiveness of the airline, and the strategy of enhancing the probability of being selected by the passengers. Based on the actual situation of Airport A and combining with the theory of Central Airport, this paper gives a more complete exposition of the implementation of the competitive strategy of Airport A, hoping to provide a reference for the development planning of Airport A and the formulation of central strategy.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F562

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 孫志強(qiáng);首都國(guó)際機(jī)場(chǎng)航空樞紐建設(shè)對(duì)策研究[D];對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué);2007年

2 鄭志堅(jiān);《案例》：新廣州白云國(guó)際機(jī)場(chǎng)[D];暨南大學(xué);2002年

本文編號(hào)：1970025