本文選題：互聯(lián)網(wǎng)平臺企業(yè) + 商業(yè)模式創(chuàng)新�。� 參考：《中國科技論壇》2017年06期

【摘要】：互聯(lián)網(wǎng)平臺企業(yè)通過商業(yè)模式創(chuàng)新帶來的野蠻式成長,已經(jīng)顛覆了傳統(tǒng)企業(yè)成長發(fā)展的周期型規(guī)律。以滴滴出行為典型案例,以扎根理論為主要的研究方法,充分考慮到互聯(lián)網(wǎng)平臺企業(yè)的固有特性,對影響互聯(lián)網(wǎng)平臺企業(yè)商業(yè)模式創(chuàng)新的因素進行了系統(tǒng)的分析與歸納。通過三級編碼歸納得到了影響滴滴出行商業(yè)模式創(chuàng)新的六個核心范疇(即關(guān)鍵影響因素),分析給出了各核心范疇的主線,并且對核心范疇之間的關(guān)系進行了剖析研究。在案例的基礎(chǔ)上,從六個方面給出了互聯(lián)網(wǎng)平臺企業(yè)進行商業(yè)模式創(chuàng)新可借鑒的經(jīng)驗。
[Abstract]:The savage growth of Internet platform enterprises through business model innovation has overturned the cycle law of traditional enterprise growth and development. Taking DiDi as a typical case, taking the root theory as the main research method, taking the inherent characteristics of Internet platform enterprises into full consideration, the factors influencing the innovation of business model of Internet platform enterprises are systematically analyzed and summarized. Through the three-level coding induction, six core categories (i.e. key influencing factors) affecting the innovation of DiDi business model are obtained, the main lines of each core category are analyzed and the relationship between the core categories is analyzed and studied. On the basis of the case, this paper gives the experience of business model innovation of Internet platform enterprises from six aspects.
【作者單位】： 常州大學(xué)商學(xué)院;
【基金】：國家社會科學(xué)基金項目“價值創(chuàng)造視角下互聯(lián)網(wǎng)平臺企業(yè)商業(yè)模式創(chuàng)新的影響因素與創(chuàng)新路徑研究”(16BGL032)
【分類號】：F572;F724.6
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本文編號：1895398