本文選題：跨國公司 + 軌道交通��； 參考：《北京交通大學(xué)》2013年碩士論文

【摘要】：隨著全球經(jīng)濟一體化的不斷發(fā)展,跨國經(jīng)營已經(jīng)成為當(dāng)今世界經(jīng)濟運行的主要特征,跨國公司的本土化戰(zhàn)略直接影響甚至決定了企業(yè)的擴張速度和資本收益。因此,本土化已經(jīng)逐漸成為跨國公司的核心發(fā)展戰(zhàn)略,本土化也逐漸成為研究跨國公司發(fā)展形態(tài)和發(fā)展趨勢的重要課題。 近年來,隨著中國經(jīng)濟的高速發(fā)展和城市化進(jìn)程的不斷加快,作為國民經(jīng)濟支柱產(chǎn)業(yè)之一的軌道交通行業(yè)迎來了快速發(fā)展的黃金時期。面對巨大的市場需求和有利的發(fā)展形勢,軌道交通裝備制造業(yè)中的國際巨頭們紛至沓來,通過實施在華的本土化發(fā)展戰(zhàn)略與中國本土企業(yè)展開了激烈的競爭與廣泛的合作,并取得了良好的經(jīng)營效果。 本文選取世界軌道交通裝備技術(shù)的領(lǐng)導(dǎo)者龐巴迪運輸集團(tuán)作為研究對象,在結(jié)合跨國公司本土化發(fā)展的基本理論和普遍實踐的基礎(chǔ)上,首先對龐巴迪運輸集團(tuán)在華本土化發(fā)展的現(xiàn)狀進(jìn)行了調(diào)研分析；其次,運用PEST分析法和波特五力模型等研究手段對龐巴迪運輸集團(tuán)在華本土化發(fā)展的外部環(huán)境因素與內(nèi)部需求因素進(jìn)行分析,闡明了其在華實施本土化發(fā)展戰(zhàn)略的動因；然后通過SWOT模型對龐巴迪運輸集團(tuán)在華本土化發(fā)展的優(yōu)勢、劣勢、機會與威脅進(jìn)行分析,指出了該集團(tuán)在華本土化發(fā)展從長遠(yuǎn)角度應(yīng)采取和保持SO增長型的發(fā)展戰(zhàn)略,同時在近期針對大鐵路市場的疲軟應(yīng)適時適度地引入ST多種經(jīng)營戰(zhàn)略；隨后,論文從堅持合資經(jīng)營、致力降低成本、適度產(chǎn)品差異化以及增強全過程服務(wù)等四個方面對該集團(tuán)在華本土化發(fā)展戰(zhàn)略的具體實施進(jìn)行了論述,并從優(yōu)化本土人力結(jié)構(gòu)、健全本土研發(fā)創(chuàng)新、轉(zhuǎn)變本土營銷策略以及完善本土企業(yè)文化四個方面制定了戰(zhàn)略實施的保障措施；最后,提出了對中國軌道交通裝備制造企業(yè)開展跨國經(jīng)營的啟示與借鑒,具有較強的現(xiàn)實意義和戰(zhàn)略參考價值。
[Abstract]:With the continuous development of global economic integration, transnational operation has become the main feature of the world economic operation. The localization strategy of multinational corporations directly affects and even determines the expansion speed and capital gains of enterprises. Therefore, localization has gradually become the core development strategy of multinational corporations, and localization has gradually become an important topic to study the development patterns and trends of transnational corporations. In recent years, with the rapid development of China's economy and the acceleration of urbanization, the rail transit industry, one of the pillar industries of the national economy, has ushered in a golden period of rapid development. In the face of huge market demand and favorable development situation, the international giants in the rail transit equipment manufacturing industry have come in succession to carry out fierce competition and extensive cooperation with Chinese local enterprises through the implementation of the localization development strategy in China. And has obtained the good management effect. In this paper, Bombardier Transportation Group, the leader of the world rail transit equipment technology, is chosen as the research object, on the basis of combining the basic theory and general practice of the localization development of multinational corporations. First, the status quo of Bombardier Transportation Group's localization in China is investigated and analyzed. This paper analyzes the external environmental factors and internal demand factors of Bombardier Transportation Group's localization development in China by means of PEST analysis and Porter's five Force Model, and clarifies the motivation of its localization development strategy in China. Then through the SWOT model, the author analyzes the advantages, disadvantages, opportunities and threats of Bombardier Transportation Group's localization development in China, and points out that the development of Bombardier Transportation Group in China should adopt and maintain so growth strategy in the long run. At the same time, in view of the weakness of the large railway market in the near future, the St diversification strategy should be introduced in a timely and appropriate manner. This paper discusses the concrete implementation of the localization development strategy of the group in China from the four aspects of moderate product differentiation and enhancing the whole process service, and from the aspects of optimizing the local manpower structure and perfecting the local R & D innovation, The four aspects of transforming local marketing strategy and perfecting the local enterprise culture have made the safeguard measures of the strategy implementation. Finally, the enlightenment and reference for the Chinese rail transit equipment manufacturing enterprises to carry out transnational operation are put forward. It has strong practical significance and strategic reference value.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F276.7;F511

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