本文選題：四川航空公司 + 競(jìng)爭(zhēng)戰(zhàn)略�。� 參考：《昆明理工大學(xué)》2017年碩士論文

【摘要】：改革開(kāi)放后,中國(guó)經(jīng)濟(jì)迅速崛起,中國(guó)的民航運(yùn)輸業(yè)也跟隨中國(guó)經(jīng)濟(jì)快速騰飛。中國(guó)有諸多發(fā)展航空業(yè)的有利條件。首先中國(guó)有13億人口,經(jīng)濟(jì)的崛起使人民的生活水平普遍得到提高,造就了大批的中產(chǎn)階層人群和商務(wù)人士,為航空運(yùn)輸業(yè)的發(fā)展提供了龐大的客戶(hù)群體,原來(lái)屬于小眾人群乘坐的飛機(jī)逐漸成為大眾的選項(xiàng);其次收入的提高造就了旅游業(yè)的火爆,暑運(yùn)、春運(yùn)、國(guó)慶等節(jié)假日,重點(diǎn)旅游線(xiàn)路更是一票難求;中國(guó)網(wǎng)購(gòu)熱潮的興起也促進(jìn)了航空貨運(yùn)業(yè)的發(fā)展;中國(guó)遼闊的國(guó)土和統(tǒng)一的市場(chǎng)都為航空業(yè)的發(fā)展提供了天然的優(yōu)勢(shì)。中國(guó)航空業(yè)在快速發(fā)展的同時(shí),也面臨著很大的競(jìng)爭(zhēng)壓力。中國(guó)高鐵建設(shè)的快速發(fā)展更是讓中國(guó)的航空公司面臨前所未有的強(qiáng)大競(jìng)爭(zhēng)者;2005年后,中國(guó)開(kāi)放民營(yíng)資本進(jìn)入航空業(yè),各小型航空公司更是“遍地開(kāi)花”,加劇了國(guó)內(nèi)航空業(yè)內(nèi)部的競(jìng)爭(zhēng)。因此中國(guó)航空公司的發(fā)展既面臨著機(jī)遇,也面對(duì)著諸多挑戰(zhàn)。航空公司要在這種環(huán)境下生存和發(fā)展,必須制定適合自身發(fā)展的競(jìng)爭(zhēng)戰(zhàn)略,把握機(jī)遇,加強(qiáng)自身競(jìng)爭(zhēng)力,為公司長(zhǎng)遠(yuǎn)發(fā)展打下基礎(chǔ)。本文首先描述了四川航空公司競(jìng)爭(zhēng)戰(zhàn)略的背景和研究的意義,對(duì)相關(guān)的戰(zhàn)略理論進(jìn)行梳理和綜述,其次用PEST分析、波特“五力模型”和SWOT等戰(zhàn)略分析工具對(duì)四川航空公司發(fā)展的宏觀(guān)、微觀(guān)環(huán)境進(jìn)行分析,探尋適合四川航空公司發(fā)展的競(jìng)爭(zhēng)戰(zhàn)略,即公司主體采用目標(biāo)集中戰(zhàn)略,聚焦于西南區(qū)域和商旅人士,同時(shí)成立子公司,在聚焦低成本市場(chǎng),形成低成本優(yōu)勢(shì)。
[Abstract]:After reform and opening up, China's economy has risen rapidly, and China's civil aviation transportation industry has also followed China's rapid economic takeoff. China has many favorable conditions for developing the aviation industry. First of all, China has a population of 1.3 billion. With the rise of the economy, the standard of living of the people has been generally improved, a large number of middle class people and business people have been created, and a large number of customers have been provided for the development of the air transport industry. The plane that belongs to the small crowd has gradually become an option for the public; secondly, the increase in income has created a booming tourism industry, such as summer transportation, spring transportation, national day and other holidays, and the key tourist routes are even more difficult to obtain; The rise of China's online shopping boom has also promoted the development of air freight industry, and China's vast territory and unified market have provided natural advantages for the development of the aviation industry. China's aviation industry in the rapid development, but also facing great competition pressure. The rapid development of high-speed rail construction in China has made Chinese airlines face unprecedented strong competitors. Since 2005, China has opened private capital to the aviation industry, and small airlines have become "everywhere." Has intensified the domestic aviation industry internal competition. Therefore, the development of Chinese airlines is faced with both opportunities and challenges. In order to survive and develop in this environment, airlines must formulate competitive strategies suitable for their own development, seize opportunities, strengthen their own competitiveness, and lay a foundation for the long-term development of the company. This paper first describes the background of Sichuan Airlines competitive strategy and the significance of the research, combs and summarizes the relevant strategic theory, and then uses PEST analysis. This paper analyzes the macro and micro environment of Sichuan Airlines' development by means of Porter's "five Force Model" and SWOT, and explores the competitive strategy suitable for Sichuan Airlines' development, that is, the main body of the company adopts the target concentration strategy. Focus on southwest regional and business travelers, set up subsidiaries to focus on low-cost markets, forming low-cost advantage.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F562.6

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