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C公司冷藏箱業(yè)務(wù)經(jīng)營(yíng)策略研究

發(fā)布時(shí)間:2018-05-02 04:05

  本文選題:冷藏箱 + 運(yùn)輸 ; 參考:《大連海事大學(xué)》2013年碩士論文


【摘要】:自20世紀(jì)90年代以來(lái),經(jīng)濟(jì)全球化步伐明顯加快,國(guó)際貿(mào)易量增長(zhǎng)迅速,海上貨物運(yùn)量與日俱增,尤其是冷藏貨的貿(mào)易量正以每年4%左右的速度遞增。由于全球冷藏船規(guī)模受拆船價(jià)格不斷提高、期租返還低、船東無(wú)法承擔(dān)營(yíng)運(yùn)成本等因素的影響,正以每年6%--7%的速度不可遏止地遞減,且在近幾年里全球范圍內(nèi)均沒(méi)有冷藏船訂造計(jì)劃。冷藏集裝箱以其安全、可靠、靈活、運(yùn)輸周期短、成本低等諸多優(yōu)點(diǎn),逐步替代其他運(yùn)輸方式,在運(yùn)輸領(lǐng)域中起著越來(lái)越重要的作用。 本文擬從C公司在08金融危機(jī)后,以大力開(kāi)發(fā)冷藏箱運(yùn)輸業(yè)務(wù)、挖掘冷藏箱運(yùn)輸潛力為根本目的以及提高自身盈利能力這個(gè)最終目標(biāo)出發(fā),圍繞影響C公司冷藏集裝箱業(yè)務(wù)發(fā)展的政治因素、經(jīng)濟(jì)因素、國(guó)家政策因素、冷藏貨物傳統(tǒng)流向和不同區(qū)域的消費(fèi)習(xí)慣等內(nèi)容展開(kāi)分析、研究和討論。 本文第二章通過(guò)對(duì)全球冷藏貨的發(fā)展趨勢(shì)和預(yù)測(cè),分析了全球冷藏箱海運(yùn)市場(chǎng)的需求,以及各種因素對(duì)冷藏箱運(yùn)輸市場(chǎng)可能造成的影響。從冷藏箱貨運(yùn)量、貨物種類(lèi)、貨流等不同角度切入,對(duì)全球冷藏箱運(yùn)輸市場(chǎng)進(jìn)行了分析和預(yù)測(cè)。第三章對(duì)C公司冷藏箱運(yùn)輸業(yè)務(wù)發(fā)展現(xiàn)狀進(jìn)行了剖析和總結(jié),找到了目前C公司冷藏箱業(yè)務(wù)發(fā)展的瓶頸和不足。第四章通過(guò)SWOT分析方法,對(duì)C公司冷藏箱運(yùn)輸業(yè)務(wù)進(jìn)行優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)、威脅的分析,給出不同組合下的啟示。第五章針對(duì)C公司自身特點(diǎn),對(duì)C公司冷藏箱運(yùn)輸業(yè)務(wù)提出了經(jīng)營(yíng)策略和管理措施。最后總結(jié)了本文結(jié)論以及一些不足之處,并提出下一步研究方向。
[Abstract]:Since the 1990s, the pace of economic globalization has been accelerated obviously, the international trade volume has increased rapidly, and the sea cargo volume has been increasing day by day, especially the trade volume of refrigerated goods is increasing at the rate of about 4% per year. As the scale of refrigerated vessels in the world is affected by such factors as the rising prices of decommissioned vessels, the low return of time rent and the inability of shipowners to bear the operating costs, it is decreasing irresistibly at a rate of 6 to 7% per year. In recent years, there are no plans for refrigerated ships worldwide. Refrigerated container, with its advantages of safety, reliability, flexibility, short transportation cycle and low cost, gradually replaces other transportation modes and plays a more and more important role in the field of transportation. In this paper, after the financial crisis of 2008, C Company aims to develop the refrigerated container transportation business vigorously, excavate the transportation potential of the refrigerated box as the ultimate goal and improve its own profitability. This paper analyzes, studies and discusses the political factors, economic factors, national policy factors, the traditional flow of refrigerated goods and the consumption habits in different regions of C Company. The second chapter analyzes the demand of the global refrigerated container shipping market and the possible influence of various factors on the refrigerated container transportation market through the development trend and prediction of the global refrigerated goods. This paper analyzes and forecasts the global refrigerated container transportation market from different angles such as the volume, type and flow of refrigerated containers. The third chapter analyzes and summarizes the present situation of C company's refrigerated box transportation business, and finds out the bottleneck and deficiency of C company's refrigerated box business development. The fourth chapter analyzes the advantages, disadvantages, opportunities and threats of C company's refrigerated container transportation business by SWOT analysis method, and gives the enlightenment under different combinations. In the fifth chapter, according to the characteristics of company C, the management strategy and management measures are put forward. Finally, this paper summarizes the conclusions and some shortcomings, and puts forward the next research direction.
【學(xué)位授予單位】:大連海事大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F273.2;F752;F552.3

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