本文選題：郵輪企業(yè) + 經(jīng)營模式�。� 參考：《大連海事大學(xué)》2012年碩士論文

【摘要】：隨著全球郵輪經(jīng)濟(jì)的快速發(fā)展,郵輪業(yè)已經(jīng)成為現(xiàn)代旅游業(yè)中最為活躍、發(fā)展最為迅猛的產(chǎn)業(yè)之一。雖然我國的郵輪經(jīng)濟(jì)與歐美發(fā)達(dá)國家相比尚處于發(fā)展起步階段,但潛力巨大,全球郵輪旅游的增長速度是8%,而中國郵輪旅游的增長速度是43%,整個(gè)世界郵輪格局里中國的增長速度是最快的。2011年中國郵輪出入境接待游客人數(shù)71.8萬人次,根據(jù)全球權(quán)威郵輪機(jī)構(gòu)與組織(CLIA, ECC, PSA)預(yù)測,到2020年,中國將成為世界最大的郵輪旅游目的地。 我國各省市在“十二五”發(fā)展目標(biāo)中都提出了產(chǎn)業(yè)創(chuàng)新的規(guī)劃,提出了培育和發(fā)展新型產(chǎn)業(yè)的綱要,郵輪產(chǎn)業(yè)作為一種新型產(chǎn)業(yè),具有經(jīng)濟(jì)拉動(dòng)性強(qiáng)、輻射帶動(dòng)區(qū)域大的特點(diǎn),以高端客流來拉動(dòng)物流、資金流和信息流的發(fā)展,推動(dòng)區(qū)域整體進(jìn)步,必將成為我國未來的重點(diǎn)發(fā)展產(chǎn)業(yè)。 隨著我國郵輪市場開放程度的不斷提高,對(duì)我國郵輪企業(yè)發(fā)展來說是機(jī)遇與挑戰(zhàn)同在,這是一個(gè)我國郵輪企業(yè)發(fā)展的黃金時(shí)期。我國擁有豐富的旅游資源,每年都吸引著大批的國外游人乘坐郵輪前來旅游。另外,隨著人們生活水平的不斷提高,越來越多的國內(nèi)游客已經(jīng)開始熱衷于郵輪出境旅游,這也將對(duì)我國郵輪企業(yè)的發(fā)展起到良好的助推作用。 本文引入企業(yè)經(jīng)營模式的概念,以我國郵輪企業(yè)作為研究對(duì)象,旨在通過對(duì)國際及我國郵輪業(yè)發(fā)展現(xiàn)狀的概括,對(duì)世界三大郵輪公司和我國郵輪企業(yè)經(jīng)營狀況、特點(diǎn)及經(jīng)營模式的分析,引入ER模型構(gòu)建我國郵輪企業(yè)經(jīng)營模式評(píng)價(jià)指標(biāo)體系,對(duì)我國郵輪企業(yè)經(jīng)營模式進(jìn)行定量分析,最后基于前文定性分析和定量分析的基礎(chǔ)上,對(duì)我國郵輪企業(yè)經(jīng)營模式的選擇提出建議,并結(jié)合實(shí)踐提出經(jīng)營模式的創(chuàng)新實(shí)踐,為我國郵輪業(yè)的發(fā)展和我國郵輪企業(yè)發(fā)展提供參考意見。
[Abstract]:With the rapid development of global cruise economy, cruise industry has become one of the most active and rapidly developing industries in modern tourism. Although China's cruise economy is still in its initial stage of development compared with the developed countries in Europe and the United States, it has great potential. The growth rate of cruise tourism in the world is 8 percent, while that in China is 43 percent. China has the fastest growth rate in the whole world cruise pattern. In 2011, China received 718000 tourists from and out of China. China will become the world's largest cruise tourism destination by 2020, according to global authorities and organizations such as CLIA, Ecc and PSA. In the 12th Five-Year Plan, all provinces and cities in China have put forward a plan for industrial innovation and an outline for cultivating and developing new industries. As a new type of industry, the cruise industry has the characteristics of strong economic pull and large radiation driving region. To promote the development of logistics, capital flow and information flow with high-end passenger flow, and to promote the overall progress of the region, will become the key industry of our country in the future. With the continuous improvement of the opening degree of the cruise market in China, it is the opportunity and challenge for the development of the cruise enterprises in China, which is a golden period for the development of the cruise enterprises in China. China is rich in tourism resources, attracting a large number of foreign tourists to travel by cruise every year. In addition, with the continuous improvement of people's living standards, more and more domestic tourists have become keen on cruise outbound tourism, which will also play a good role in the development of cruise enterprises in China. This paper introduces the concept of enterprise management mode, takes our country cruise enterprise as the research object, aims to generalize the present situation of the international and Chinese cruise industry development, to the world three big cruise companies and our country cruise enterprise management situation. Based on the analysis of the characteristics and business model, the author introduces ER model to construct the evaluation index system of China's cruise enterprise business model, and carries on the quantitative analysis to our country's cruise enterprise business model, finally based on the above qualitative analysis and the quantitative analysis foundation, This paper puts forward some suggestions on the choice of the management mode of our country's cruise enterprise, and puts forward the innovative practice of the mode of operation combined with the practice, which provides the reference for the development of our country's cruise industry and the development of our country's cruise enterprise.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F552;F224

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