本文選題：公益性 + 市場(chǎng)化��； 參考：《湖南工業(yè)大學(xué)》2013年碩士論文

【摘要】：株洲市公交公司作為一個(gè)承載我市公共運(yùn)輸事業(yè)的企業(yè)，，一直積極推進(jìn)公交優(yōu)先發(fā)展戰(zhàn)略，加快構(gòu)建低碳出行系統(tǒng)，努力打造綠色公交，為改善民生打下了堅(jiān)實(shí)基礎(chǔ)。雖然，株洲市公交公司近幾年取得了許多可喜的成績(jī)，但在經(jīng)濟(jì)飛速發(fā)展、競(jìng)爭(zhēng)環(huán)境日益激烈的今天，企業(yè)的發(fā)展還是遭遇了許多瓶頸。作為一個(gè)公益性企業(yè)，為市民提供優(yōu)質(zhì)乘車環(huán)境、發(fā)展城市公交建設(shè)、以及大量的惠民優(yōu)惠政策的實(shí)施，都給經(jīng)營(yíng)渠道單一、收入來(lái)源有限的公交公司帶來(lái)了沉重的經(jīng)濟(jì)負(fù)擔(dān)。同時(shí)，我市計(jì)程車、公共自行車租賃系統(tǒng)的迅速壯大，公共交通運(yùn)輸事業(yè)的蓬勃發(fā)展，也給公交公司帶來(lái)了新的挑戰(zhàn)。因此，株洲市公交公司在新的市場(chǎng)環(huán)境下，改善原有經(jīng)營(yíng)模式，增長(zhǎng)收入來(lái)源，提高企業(yè)綜合競(jìng)爭(zhēng)力是刻不容緩的事情。對(duì)于株洲市公交公司的多元化戰(zhàn)略研究目的在于幫助該企業(yè)乃至其他與其一樣具有公益性質(zhì)的企業(yè)或行業(yè)，在深刻了解本身經(jīng)營(yíng)特性和環(huán)境特征的基礎(chǔ)上，改善經(jīng)營(yíng)方式，提升經(jīng)濟(jì)效益，實(shí)現(xiàn)企業(yè)發(fā)展。雖然，之前也有許多學(xué)者、專家對(duì)公交行業(yè)的改革進(jìn)行了研究，但多數(shù)是從如何完善政府政策著手；也有很多企業(yè)多元化戰(zhàn)略的研究，但基本是針對(duì)純市場(chǎng)競(jìng)爭(zhēng)性質(zhì)的企業(yè)，像專門結(jié)合某家企業(yè)情況，在一家公益性質(zhì)的企業(yè)中倡導(dǎo)實(shí)施多元化戰(zhàn)略管理的研究還是比較少的。因此，在通過(guò)了長(zhǎng)時(shí)間、大量的資料搜集、采訪調(diào)研后，覺(jué)得在公益性企業(yè)走多元化發(fā)展的道路還是可行的，可以運(yùn)用多元化經(jīng)營(yíng)管理的先進(jìn)理論，針對(duì)企業(yè)當(dāng)前經(jīng)營(yíng)中的短板進(jìn)行逐項(xiàng)改善，努力尋求多元化發(fā)展的途徑，完善資源合理性調(diào)配，積極拓展經(jīng)營(yíng)渠道，豐富原有收入來(lái)源，從而達(dá)到提升企業(yè)綜合實(shí)力的目的。
[Abstract]:As an enterprise carrying public transportation in Zhuzhou City, Zhuzhou bus Company has been actively promoting the development strategy of public transport, speeding up the construction of low-carbon travel system and making efforts to build green public transport, which has laid a solid foundation for improving people's livelihood. Although Zhuzhou bus Company has made many gratifying achievements in recent years, with the rapid development of economy and the increasingly fierce competition environment, the development of enterprises has encountered a lot of bottlenecks. As a public welfare enterprise, it provides the public with a high quality riding environment, develops the urban public transport construction, and carries out a large number of preferential policies for the benefit of the people, all of which bring a heavy economic burden to the public transport companies which have a single operating channel and a limited source of income. At the same time, the rapid expansion of taxi and public bicycle rental system and the vigorous development of public transportation also bring new challenges to public transport companies. Therefore, under the new market environment, it is urgent for Zhuzhou bus Company to improve its original business model, increase its income sources and enhance its comprehensive competitiveness. The purpose of the research on the diversification strategy of Zhuzhou bus Company is to help the enterprise and other enterprises or industries which have the same commonweal nature as Zhuzhou City to improve their management mode on the basis of a profound understanding of their own management characteristics and environmental characteristics. Improve economic efficiency and realize the development of enterprises. Although there were many scholars and experts who studied the reform of the public transport industry before, most of them started from how to improve government policies; there were also many studies on diversification strategies of enterprises, but they were basically aimed at enterprises with a purely competitive nature in the market. As a special combination of a certain enterprise, in a commonweal enterprise to advocate the implementation of diversification strategic management research is relatively small. Therefore, after a long period of time, a large amount of data collection, interviews and investigations, we feel that it is still feasible for public welfare enterprises to take the road of diversified development, and can use the advanced theory of diversified management. Aiming at the short board in the current management of enterprises, we should improve one by one, seek the way of diversified development, perfect the rational allocation of resources, actively expand the management channels and enrich the original sources of income, so as to enhance the comprehensive strength of enterprises.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F572.6

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