本文選題：四川場道公司　切入點(diǎn)：發(fā)展戰(zhàn)略　出處：《電子科技大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：十年前,四川省場道工程有限公司從省建六公司改制分立,經(jīng)歷了從小到大、由弱到強(qiáng)的過程,已發(fā)展成為初具規(guī)模的專業(yè)化公司。公司經(jīng)歷了初創(chuàng)時期的生存階段和不斷探索新業(yè)務(wù)和多元業(yè)務(wù)板塊的擴(kuò)展階段。如今,企業(yè)正處于“上梯隊(duì)”提升的關(guān)鍵時點(diǎn)。企業(yè)未來是要繼續(xù)“生存-適應(yīng)-探索-前行”的應(yīng)對型的發(fā)展模式,還是自己掌握主動權(quán),以戰(zhàn)略規(guī)劃為指引、以新業(yè)務(wù)和新板塊為支撐、以全面和扎實(shí)管理為基礎(chǔ)的持續(xù)、穩(wěn)步和按步驟性地發(fā)展?公司需要制定出未來的科學(xué)規(guī)劃和發(fā)展戰(zhàn)略。 論文首先分析了企業(yè)發(fā)展的外部環(huán)境和行業(yè)競爭狀況,認(rèn)為企業(yè)未來外部機(jī)遇與挑戰(zhàn)并存,充滿了不確定性；其次,論文考察了公司幾個重要發(fā)展階段,總結(jié)出企業(yè)成長帶來的資源與能力積累以及過程中存在的問題,重點(diǎn)分析了企業(yè)了內(nèi)部的資源和能力：核心資源、技術(shù)積累和組織與管理能力,認(rèn)為企業(yè)應(yīng)逐漸從完全以市場為引領(lǐng)的發(fā)展模式轉(zhuǎn)向以管理、能力和戰(zhàn)略預(yù)見性規(guī)劃為特征的發(fā)展模式。然后,論文得出四川省場道工程有限公司的“上梯隊(duì)”的戰(zhàn)略定位和支撐企業(yè)戰(zhàn)略選擇的戰(zhàn)略目標(biāo)。最后,論文給出了戰(zhàn)略實(shí)施的路徑,特別地,論文提出了提升四川省場道工程有限公司管理水平的實(shí)施措施。 論文研究密切結(jié)合四川省場道工程有限公司發(fā)展戰(zhàn)略的規(guī)劃和制定過程,研究所得到的思路、規(guī)劃和措施應(yīng)用于具體的經(jīng)營管理工作,并不斷把企業(yè)實(shí)踐中遇到的問題和困惑反饋到論文的研究中。這種“研究密切結(jié)合實(shí)踐探索”的模式不僅有力地增加了論文的實(shí)踐價值,也將推動研究成果對實(shí)際工作的指導(dǎo)意義。
[Abstract]:Ten years ago, Sichuan Changdao Engineering Co., Ltd. was reorganized from provincial construction company to the sixth company, and went through a process from small to large, from weak to strong. Has developed into a start-up specialized company. The company has experienced the initial stage of survival and the continuous exploration of new business and the expansion of the multiple business sector. Today, Enterprises are at a critical point in the promotion of the "top echelon". In the future, enterprises should continue to "survive, adapt, explore and move forward" in response to the development model, or should they master the initiative and be guided by strategic planning. Sustained, steady and step-by-step development based on comprehensive and solid management, supported by new business and new sectors. Companies need to work out future scientific planning and development strategies. Firstly, the paper analyzes the external environment of enterprise development and the situation of industry competition, thinks that the external opportunities and challenges coexist in the future, and is full of uncertainty; secondly, the paper examines several important development stages of the company. This paper summarizes the resource and ability accumulation brought by enterprise growth and the problems existing in the process, and analyzes the internal resources and capabilities of the enterprise: core resources, technology accumulation, organization and management ability. It is believed that enterprises should gradually change from a completely market-oriented development model to one characterized by management, capability and strategic foresight planning. The paper draws the strategic positioning of the "upper echelon" of Sichuan Changdao Engineering Co., Ltd. And the strategic objectives to support the strategic choice of enterprises. Finally, the paper gives the path to implement the strategy, especially, The paper puts forward the measures to improve the management level of Sichuan Changdao Engineering Co., Ltd. This paper closely combines the planning and formulation process of the development strategy of Sichuan Changdao Engineering Co., Ltd., and the ideas, plans and measures obtained from the research are applied to the concrete operation and management work. And constantly feedback the problems and puzzles encountered in the enterprise practice to the research of the paper. This mode of "close combination of research and practice exploration" not only increases the practical value of the paper, but also increases the practical value of the paper. It will also promote the guiding significance of the research results to the practical work.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F272;F562.6

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