本文關(guān)鍵詞： 發(fā)展戰(zhàn)略 戰(zhàn)略實(shí)施 湄洲灣港 港口 交通行業(yè)　出處：《福州大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：在福建省政府大力支持省內(nèi)港口開(kāi)發(fā),推進(jìn)現(xiàn)代化海西港口群建設(shè)的大背景下,福建省羅嶼港口開(kāi)發(fā)有限公司(以下簡(jiǎn)稱羅嶼港口公司)于2012年5月正式動(dòng)工建設(shè)湄洲灣港東吳港區(qū)羅嶼作業(yè)區(qū)8號(hào)到15號(hào)泊位,共計(jì)8個(gè)大型散貨碼頭及配套的港口物流園區(qū)工程,計(jì)劃總投資額約為43.37億元。截至2014年1月,9號(hào)和10號(hào)泊位工程累計(jì)完成投資2.92億元,8號(hào)和11號(hào)到15號(hào)泊位及港口物流園區(qū)工程累計(jì)完成投資3.79億元。但是,在工程建設(shè)取得巨大成績(jī)的同時(shí),我們也意識(shí)到羅嶼港口公司尚未制定長(zhǎng)遠(yuǎn)戰(zhàn)略目標(biāo),沒(méi)有構(gòu)建起一套系統(tǒng)、科學(xué)的戰(zhàn)略發(fā)展體系。而戰(zhàn)略缺失將成為公司持續(xù)、健康發(fā)展的隱患。因此,以企業(yè)發(fā)展戰(zhàn)略為研究視角,運(yùn)用相關(guān)理論工具,深入分析羅嶼港口公司的外部戰(zhàn)略環(huán)境和內(nèi)部資源能力,制定企業(yè)的發(fā)展思路、目標(biāo)和戰(zhàn)略規(guī)劃并進(jìn)行實(shí)施及控制已成為迫在眉睫的工作。本文作者在港口行業(yè)已工作五年時(shí)間,在羅嶼港口公司已就職兩年,見(jiàn)證了福建湄洲灣港和羅嶼港口公司近年來(lái)的發(fā)展變化。因此,本文結(jié)合作者自身的工作和實(shí)踐經(jīng)驗(yàn),對(duì)羅嶼港口公司發(fā)展戰(zhàn)略體系的構(gòu)建進(jìn)行了研究。本文首先對(duì)企業(yè)戰(zhàn)略及戰(zhàn)略管理的概念、企業(yè)總體發(fā)展戰(zhàn)略理論和企業(yè)競(jìng)爭(zhēng)戰(zhàn)略理論進(jìn)行綜述,奠定了本文研究的理論基礎(chǔ)。其次,應(yīng)用PEST分析模型、波特五力分析模型和SWOT分析工具,分別對(duì)羅嶼港口公司的宏觀環(huán)境、行業(yè)競(jìng)爭(zhēng)環(huán)境等外部戰(zhàn)略環(huán)境以及羅嶼港口公司的基本概況、資源能力等進(jìn)行了系統(tǒng)分析,總結(jié)了公司當(dāng)前所面臨的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅。接著,提出了羅嶼港口公司的總體戰(zhàn)略思路和主要戰(zhàn)略目標(biāo),并對(duì)公司的總體發(fā)展戰(zhàn)略、競(jìng)爭(zhēng)戰(zhàn)略和職能戰(zhàn)略分別進(jìn)行了設(shè)計(jì)。最后,對(duì)羅嶼港口公司發(fā)展戰(zhàn)略的實(shí)施進(jìn)程進(jìn)行分解細(xì)化,提出從硬件基礎(chǔ)設(shè)施建設(shè)階段、軟實(shí)力和核心競(jìng)爭(zhēng)力構(gòu)建階段以及多元化擴(kuò)張做大做強(qiáng)等三個(gè)階段有序推進(jìn),并從加強(qiáng)企業(yè)文化建設(shè)、合理配置人力資本、尋求政策支持和資金保障三個(gè)方面提出保障企業(yè)戰(zhàn)略順利實(shí)施的具體舉措。此外,本文還就公司發(fā)展戰(zhàn)略的控制和效果評(píng)估進(jìn)行了探討,并在文末作出結(jié)論和展望。本文的研究成果除了為羅嶼港口公司進(jìn)行發(fā)展戰(zhàn)略體系構(gòu)建提供指導(dǎo)外,對(duì)于湄洲灣港其他新成立的港口公司也具有一定參考借鑒意義。
[Abstract]:Against the background of the Fujian Provincial Government vigorously supporting the development of ports in the province and promoting the construction of modern Hercynian port groups, On May 2012, Fujian Luoyu Port Development Co., Ltd (hereinafter referred to as Luoyu Port Company) officially started construction of berth No. 8 to No. 15 of Luoyu Operation area in Soochow Port, Meizhou Bay. A total of 8 large bulk cargo terminals and supporting port logistics park projects, The total planned investment is about four billion three hundred and thirty-seven million yuan. As of January 2014, the total investment of berths 9 and 10 was 292 million yuan, and that of berths 8 and 11 to 15 and port logistics park was 379 million yuan. However, While the project has made great achievements, we also realize that Luoyu Port Company has not yet formulated a long-term strategic goal, has not built a system, a scientific strategic development system, and the lack of strategy will continue. Therefore, take the enterprise development strategy as the research angle, uses the related theory tool, deeply analyzes the Luoyu port company's external strategic environment and the internal resources ability, formulates the enterprise development thought, Objective and strategic planning and implementation and control have become an urgent task. The writer has been working in the port industry for five years, and at Luoyu Port Company for two years. It has witnessed the development and changes of Fujian Meizhou Bay Port and Luoyu Port Company in recent years. Therefore, this paper combines the author's own work and practical experience. This paper studies the construction of the development strategy system of Luoyu Port Company. Firstly, this paper summarizes the concepts of enterprise strategy and strategic management, the theory of enterprise overall development strategy and the theory of enterprise competition strategy. The theoretical basis of this paper is laid. Secondly, the macro environment of Luoyu Port Company is analyzed by using PEST analysis model, Porter five-force analysis model and SWOT analysis tool, respectively. The external strategic environment, such as the competition environment of the industry, the basic situation of Luoyu Port Company, the resource capability and so on, are systematically analyzed, and the strengths, weaknesses, opportunities and threats facing the company are summarized. The overall strategic thinking and main strategic objectives of Luoyu Port Company are put forward, and the overall development strategy, competition strategy and functional strategy of the company are designed respectively. The implementation process of the development strategy of Luoyu Port Company is decomposed and refined, and it is proposed that the construction of hardware infrastructure, the construction of soft power and core competitiveness, and the expansion of diversification should be carried out in an orderly manner. And from three aspects of strengthening the construction of enterprise culture, allocating human capital rationally, seeking policy support and fund guarantee, the concrete measures to ensure the smooth implementation of enterprise strategy are put forward. This paper also discusses the control and effect evaluation of the company's development strategy, and makes a conclusion and prospect at the end of the paper. The research results of this paper provide guidance for the construction of the development strategy system of Luoyu Port Company, in addition to providing guidance for the construction of the development strategy system of Luoyu Port Company. Meizhou Bay Port for other newly established port companies also have some reference significance.
【學(xué)位授予單位】：福州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F552.6

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