發(fā)布時(shí)間：2018-05-30 19:33

  本文選題：檢測(cè)機(jī)構(gòu) + 戰(zhàn)略管理�。� 參考：《廣東財(cái)經(jīng)大學(xué)》2015年碩士論文

【摘要】：隨著我國(guó)檢測(cè)行業(yè)走向全面市場(chǎng)化,一直處于政府保護(hù)下的國(guó)有檢測(cè)機(jī)構(gòu)既要面對(duì)來(lái)自外資和民營(yíng)檢測(cè)機(jī)構(gòu)的猛烈沖擊,又要面臨事業(yè)單位轉(zhuǎn)企改制和機(jī)構(gòu)整合帶來(lái)的嚴(yán)峻挑戰(zhàn)。屬于國(guó)有性質(zhì)的G檢測(cè)院,是一家綜合性的檢測(cè)機(jī)構(gòu),經(jīng)過(guò)三十幾年的發(fā)展,已具備一定的檢測(cè)規(guī)模和能力,在華南地區(qū)也具有一定的領(lǐng)先地位,但是近兩年來(lái)發(fā)展遇到瓶頸,內(nèi)部又存在著市場(chǎng)意識(shí)薄弱、服務(wù)水平不高、創(chuàng)新能力滯后等一些有待解決的問(wèn)題。面對(duì)這種內(nèi)外部環(huán)境的變化,G檢測(cè)院有必要對(duì)戰(zhàn)略重新進(jìn)行規(guī)劃,找出增強(qiáng)其核心競(jìng)爭(zhēng)力的發(fā)展戰(zhàn)略。本文運(yùn)用戰(zhàn)略管理理論對(duì)G檢測(cè)院的發(fā)展戰(zhàn)略進(jìn)行研究。首先運(yùn)用PEST分析和五力模型對(duì)G檢測(cè)院的外部環(huán)境進(jìn)行分析,找出企業(yè)面臨的機(jī)會(huì)和威脅;其次通過(guò)對(duì)G檢測(cè)院內(nèi)部環(huán)境的分析,找出企業(yè)自身的優(yōu)勢(shì)和劣勢(shì);然后通過(guò)SWOT分析后,選擇競(jìng)爭(zhēng)差異化戰(zhàn)略為企業(yè)的主導(dǎo)戰(zhàn)略,并制定技術(shù)創(chuàng)新、人才強(qiáng)檢、品牌、市場(chǎng)開(kāi)發(fā)和服務(wù)五個(gè)子戰(zhàn)略;最后為實(shí)現(xiàn)戰(zhàn)略目標(biāo),提出了以下具體戰(zhàn)略實(shí)施方案與控制措施:提高技術(shù)創(chuàng)新能力、加強(qiáng)人力資源建設(shè)、強(qiáng)化品牌建設(shè)、積極開(kāi)拓市場(chǎng)、提高服務(wù)水平、加強(qiáng)質(zhì)量管理。本文期望通過(guò)對(duì)G檢測(cè)院的案例研究,為同類型檢測(cè)機(jī)構(gòu)的發(fā)展提供一些借鑒和參考。
[Abstract]:As China's testing industry moves towards a comprehensive marketization, the state-owned inspection institutions, which have been under the protection of the government, have to face the fierce impact from both foreign and private inspection institutions. To face the transformation of institutions into enterprises and institutional integration of the severe challenges. The G inspection institute, which belongs to the state-owned nature, is a comprehensive testing institution. After more than 30 years of development, it already has a certain scale and capability of testing, and it also has a certain leading position in South China, but in the past two years it has encountered bottlenecks in its development. There are still some problems to be solved, such as weak market consciousness, low service level and lagging innovation ability. In the face of the change of internal and external environment, it is necessary for the G inspection institute to replan its strategy and find out the development strategy to enhance its core competitiveness. This paper uses the theory of strategic management to study the development strategy of G-test institute. Firstly, PEST analysis and five-force model are used to analyze the external environment of G test institute to find out the opportunities and threats faced by enterprises, and then through the analysis of the internal environment of G testing institute, the advantages and disadvantages of the enterprises themselves are found out. Then through the SWOT analysis, select the competitive differentiation strategy as the leading strategy, and formulate five sub-strategies: technological innovation, talent inspection, brand, market development and service. The following strategies and control measures are put forward: to improve the ability of technological innovation, to strengthen the construction of human resources, to strengthen the building of brand, to actively open up the market, to improve the service level and to strengthen the quality management. This paper hopes to provide some reference and reference for the development of the same type of testing institutions through the case study of the G test institute.
【學(xué)位授予單位】：廣東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F203

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 陳禮丹;張文錄;;基于PEST分析的京津冀區(qū)域物流業(yè)協(xié)同發(fā)展研究[J];商業(yè)經(jīng)濟(jì);2014年21期

2 李文龍;;質(zhì)檢系統(tǒng)質(zhì)檢機(jī)構(gòu)社會(huì)中介化利弊分析[J];現(xiàn)代測(cè)量與實(shí)驗(yàn)室管理;2014年03期

3 江錦平;張敬;趙翠霞;單保恩;王士杰;席彪;;SWOT分析法在三甲醫(yī)院門診建設(shè)和發(fā)展中的應(yīng)用[J];中國(guó)醫(yī)學(xué)裝備;2014年05期

4 嚴(yán)雅君;;國(guó)有檢測(cè)認(rèn)證機(jī)構(gòu)的機(jī)遇與挑戰(zhàn)[J];質(zhì)量與認(rèn)證;2014年05期

5 李繼會(huì);;淺談企業(yè)發(fā)展戰(zhàn)略下的財(cái)務(wù)戰(zhàn)略規(guī)劃[J];財(cái)經(jīng)界(學(xué)術(shù)版);2014年05期

6 葛雁;陳霞;;檢測(cè)實(shí)驗(yàn)室人員管理的主要內(nèi)容及關(guān)鍵環(huán)節(jié)[J];認(rèn)證技術(shù);2013年11期

7 徐燕云;;淺議人事管理在企業(yè)發(fā)展戰(zhàn)略中的影響與應(yīng)用[J];現(xiàn)代經(jīng)濟(jì)信息;2013年15期

8 林祥檉;范麗娟;;高校戰(zhàn)略管理面臨的問(wèn)題與挑戰(zhàn)[J];中國(guó)輕工教育;2011年04期

9 張梅芳;;第三方檢測(cè)機(jī)構(gòu)的現(xiàn)狀與發(fā)展探討[J];現(xiàn)代工業(yè)經(jīng)濟(jì)和信息化;2011年10期

10 鄒元慶;;市場(chǎng)競(jìng)爭(zhēng)中如何進(jìn)行企業(yè)戰(zhàn)略管理[J];商場(chǎng)現(xiàn)代化;2011年15期

，

本文編號(hào)：1956513