本文選題：商務(wù)智能 + 價值鏈　； 參考：《大連海事大學(xué)》2015年碩士論文

【摘要】：面對買方市場的激烈競爭,為了能使客戶滿意,傳統(tǒng)制造企業(yè)不得不轉(zhuǎn)向服務(wù)化。同時,企業(yè)管理者在戰(zhàn)略層面上分析企業(yè)各個生產(chǎn)經(jīng)營活動創(chuàng)造的價值,試圖通過價值鏈,確定企業(yè)的競爭地位。比如,在成本領(lǐng)先的公司戰(zhàn)略中,要獲得成本優(yōu)勢,公司價值鏈上的積累成本必須低于競爭對手。又如,在差異化戰(zhàn)略中,如果在價值鏈的營銷和銷售環(huán)節(jié),能夠廣泛授權(quán)顧客憑信用購買產(chǎn)品,就很有可能取得獨特性,在無形中提高顧客滿意度,形成企業(yè)競爭優(yōu)勢。而商務(wù)智能技術(shù)則能夠通過對數(shù)據(jù)的收集、處理、分析、管理和存儲,最終轉(zhuǎn)換成信息呈現(xiàn)給管理者,盡早獲取企業(yè)競爭對手尚未掌握的市場中潛在的知識和規(guī)律,提供有力的依據(jù),以輔助決策,提前做出戰(zhàn)略部署。本文采用規(guī)范的研究方法,對基于商務(wù)智能技術(shù)的輸出物流績效分析系統(tǒng)進行深入研究。首先從技術(shù)理論出發(fā),分別對商務(wù)智能、價值鏈分析法進行闡述,并回顧了國內(nèi)外在這方面的研究現(xiàn)狀。隨后,簡述了傳統(tǒng)制造業(yè)和制造業(yè)服務(wù)化的基本涵義。接著,以M制造企業(yè)為例,在價值鏈分析的基礎(chǔ)上界定了“輸出物流”這項增值活動。然后,重點通過輸出物流的業(yè)務(wù)規(guī)則、邏輯模型和物理數(shù)據(jù)以及OLAP多維報表三個方面設(shè)計并搭建基于商務(wù)智能技術(shù)的輸出物流績效分析系統(tǒng)。最后,結(jié)合M制造企業(yè)的相關(guān)數(shù)據(jù),對企業(yè)的輸出物流經(jīng)營活動展開實例研究,并且提出輸出物流績效考核系統(tǒng)的優(yōu)化方案。本文真實地還原了商務(wù)智能技術(shù)在M制造企業(yè)輸出物流中的具體應(yīng)用情況和成功經(jīng)驗,并且有效地解決了研究過程中發(fā)現(xiàn)的問題。
[Abstract]:In the face of fierce competition in buyer's market, traditional manufacturing enterprises have to turn to service in order to satisfy customers. At the same time, the managers of enterprises analyze the value created by each production and management activity on the strategic level, and try to determine the competitive position of enterprises through the value chain. For example, in a cost-leading company strategy, to gain cost advantage, the accumulated cost in the value chain must be lower than that of the competitors. For example, in the strategy of differentiation, if in the marketing and sales links of the value chain, customers can be authorized to purchase products by credit, it is very possible to obtain uniqueness, improve customer satisfaction and form competitive advantage. The business intelligence technology can collect, process, analyze, manage and store the data, and finally convert the information to the manager, and obtain the potential knowledge and law in the market that the enterprise competitors have not mastered as soon as possible. Provide a strong basis for decision-making and strategic planning ahead of time. In this paper, the performance analysis system of export logistics based on business intelligence technology is studied. First of all, from the theory of technology, the business intelligence and value chain analysis are expounded, and the research status at home and abroad is reviewed. Then, the basic meaning of traditional manufacturing and manufacturing service is briefly introduced. Then, taking M manufacturing enterprise as an example, the value added activity of export logistics is defined on the basis of value chain analysis. Then, the performance analysis system of output logistics based on business intelligence technology is designed and built through three aspects: business rules, logic model, physical data and OLAP multidimensional report. Finally, based on the relevant data of M manufacturing enterprises, the paper carries out a case study on the export logistics management activities of the enterprises, and puts forward the optimization scheme of the performance evaluation system of the export logistics. This paper restores the concrete application and successful experience of business intelligence technology in export logistics of M manufacturing enterprises, and effectively solves the problems found in the research process.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F425;F252

【參考文獻】

相關(guān)期刊論文 前4條

1 趙一婷;劉繼國;;制造業(yè)服務(wù)化:概念、趨勢及其啟示[J];當代經(jīng)濟管理;2008年07期

2 楊雅;張強;;第三方物流客戶滿意度改善性研究[J];物流科技;2012年02期

3 張海濤;靖繼鵬;;信息價值鏈:內(nèi)涵、模型、增值機制與策略[J];情報理論與實踐;2009年03期

4 滕桂法;;商業(yè)智能系統(tǒng)的功能構(gòu)架[J];中國計算機用戶;2003年42期

相關(guān)重要報紙文章 前1條

1 本報記者 鄒大斌;[N];計算機世界;2012年

相關(guān)碩士學(xué)位論文 前3條

1 程玲云;商務(wù)智能在物流管理和決策中的應(yīng)用研究[D];南京航空航天大學(xué);2006年

2 楊小平;商務(wù)智能系統(tǒng)在制造業(yè)的應(yīng)用研究[D];上海交通大學(xué);2007年

3 阮璐;石化企業(yè)維修數(shù)據(jù)分析系統(tǒng)的研究與實現(xiàn)[D];南京信息工程大學(xué);2008年

，

本文編號：1947089