【摘要】：伴隨生產(chǎn)力的不斷進步,人們的經(jīng)濟實力也在不斷改善,第三產(chǎn)業(yè)的競爭越來越激烈。人們對于現(xiàn)代服務(wù)行業(yè)能夠以現(xiàn)代科學(xué)技術(shù)特別是信息技術(shù)為主要支撐,建立在新的商業(yè)模式、服務(wù)流程和管理理念基礎(chǔ)上并能面向不同人需求的新興多元化服務(wù)產(chǎn)業(yè)。服務(wù)行業(yè)必須不斷了解和分析市場,在服務(wù)上不斷創(chuàng)新,滿足消費者需求,在業(yè)務(wù)渠道上更加廣泛,才能滿足市場的需求。從這點上來講,這就對企業(yè)提出了相當(dāng)高的要求,不僅要能夠進行市場分析,還要對競爭對手的市場占有率非常了解,并根據(jù)競爭對手的策略制定科學(xué)有效的企業(yè)戰(zhàn)略管理體系,只有這樣,才能夠穩(wěn)定市場,并樹立企業(yè)的產(chǎn)品品牌。 通過對葛洲壩實業(yè)公司的研究可以知道,葛洲壩實業(yè)公司要打造自己的知名度并擴大市場,需要制定科學(xué)的發(fā)展戰(zhàn)略。本文在前人研究的基礎(chǔ)上,以葛洲壩實業(yè)公司為研究對象,從企業(yè)戰(zhàn)略的角度展開研究。全文可以分為五個部分：第一部分說明了研究背景及意義,針對服務(wù)業(yè)發(fā)展和企業(yè)戰(zhàn)略管理的研究現(xiàn)狀進行詳細闡述。第二部分是企業(yè)戰(zhàn)略管理理論綜述。這部分對企業(yè)管理進行概述,并且從戰(zhàn)略分析、制定、實施三個部分介紹了企業(yè)管理的步驟。第三部分首先對葛洲壩實業(yè)公司的環(huán)境進行了分析,得出一定結(jié)論。在得出結(jié)論的基礎(chǔ)上又分析了服務(wù)行業(yè)的基本情況和發(fā)展趨勢,并且使用管理工具PEST分析法分析了服務(wù)行業(yè)的宏觀環(huán)境。通過對葛洲壩實業(yè)公司內(nèi)部環(huán)境的分析,介紹了葛洲壩實業(yè)公司的基本情況。并且利用SWOT分析工具對分析了葛洲壩實業(yè)公司的企業(yè)戰(zhàn)略,指出企業(yè)發(fā)展的優(yōu)勢劣勢,面臨的威脅和機會。通過SWOT分析矩陣進行戰(zhàn)略分析。第四部分為總結(jié)部分,探討葛洲壩實業(yè)公司當(dāng)前和今后的可行戰(zhàn)略,并進行選擇。同時對其職能戰(zhàn)略實施提出切實可行的保障及實施過程中的控制。第五部分得出結(jié)論。
[Abstract]:With the continuous progress of productivity, people's economic strength is improving, the competition of tertiary industry is more and more fierce. The modern service industry can be supported mainly by modern science and technology, especially information technology, based on the new business model, service process and management concept, and can meet the needs of different people. The service industry must constantly understand and analyze the market, innovate continuously in service, meet the needs of consumers, and more widely in business channels, in order to meet the needs of the market. From this point of view, this puts forward quite high requirements for enterprises, not only to be able to carry out market analysis, but also to know very well the market share of competitors. According to the strategy of competitors, a scientific and effective enterprise strategic management system can be established in order to stabilize the market and establish the product brand of the enterprise. Through the research of Gezhouba Industrial Company, we can know that Gezhouba Industrial Company needs to make a scientific development strategy in order to build its own popularity and expand the market. On the basis of previous research, this paper takes Gezhouba Industrial Co., Ltd as the research object, and studies from the angle of enterprise strategy. The full text can be divided into five parts: the first part explains the background and significance of the research, the development of service industry and the current research situation of enterprise strategic management are described in detail. The second part is an overview of enterprise strategic management theory. This part gives an overview of enterprise management, and introduces the steps of enterprise management from three parts: strategic analysis, formulation and implementation. The third part analyzes the environment of Gezhouba Industrial Company, and draws some conclusions. On the basis of the conclusion, the basic situation and development trend of service industry are analyzed, and the macro environment of service industry is analyzed by using PEST analysis method. By analyzing the internal environment of Gezhouba Industrial Company, this paper introduces the basic situation of Gezhouba Industrial Company. And using SWOT analysis tool to analyze the enterprise strategy of Gezhouba Industrial Co., Ltd., and point out the advantages, disadvantages, threats and opportunities of enterprise development. Strategic analysis is carried out by means of SWOT analysis matrix. The fourth part is the summary part, discusses the current and the future feasible strategy of Gezhouba Industrial Company, and carries on the choice. At the same time, it puts forward feasible guarantee and control in the process of implementing its function strategy. The fifth part draws the conclusion.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F719

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本文編號：2442602