本文選題：企業(yè)診斷 + 商業(yè)模式��； 參考：《鄭州大學(xué)》2015年碩士論文

【摘要】：在當(dāng)前日益激烈的市場競爭環(huán)境下,企業(yè)之間的競爭已經(jīng)不再是產(chǎn)品之間的競爭,而是商業(yè)模式的競爭。商業(yè)模式的優(yōu)劣決定了企業(yè)的未來。設(shè)計(jì)一套匹配企業(yè)發(fā)展需求的商業(yè)模式不僅能夠優(yōu)化企業(yè)和利益相關(guān)之間的交易結(jié)構(gòu)充分利用資源,而且能夠使企業(yè)在經(jīng)營過程中化繁為簡,舉重若輕,從而保障企業(yè)在激烈的市場競爭中獲得競爭優(yōu)勢。本文從實(shí)際應(yīng)用的角度出發(fā),以ZZAF公司的商業(yè)模式作為研究對象,站在通過商業(yè)模式創(chuàng)新實(shí)現(xiàn)企業(yè)價值的觀點(diǎn)上,從構(gòu)建利益相關(guān)者之間的交易結(jié)構(gòu)出發(fā),嘗試設(shè)計(jì)能夠滿足ZZAF公司發(fā)展需求的商業(yè)模式。首先,論文對研究對象的企業(yè)背景和現(xiàn)有商業(yè)模式進(jìn)行介紹;其次,根據(jù)企業(yè)的外部環(huán)境和內(nèi)部問題進(jìn)行了有針對性的調(diào)查與資料收集;再次,結(jié)合調(diào)查和資料收集結(jié)果對ZZAF公司原有商業(yè)模式進(jìn)行了深入的診斷,發(fā)現(xiàn)ZZAF公司原有商業(yè)模式中存在的問題和不足;最后,論文在對ZZAF公司原有體系中存在問題進(jìn)行分析的前提下,從決定企業(yè)定位、建立業(yè)務(wù)系統(tǒng)、選擇盈利模式、解決關(guān)鍵資源能力和構(gòu)造自由現(xiàn)金流結(jié)構(gòu)等方面對企業(yè)的商業(yè)模式進(jìn)行重新設(shè)計(jì);經(jīng)過實(shí)踐檢驗(yàn),證明本文的研究結(jié)果具有較好應(yīng)用價值,在一定程度上支撐了ZZAF公司的長期發(fā)展戰(zhàn)略,提升了企業(yè)的競爭力和商業(yè)價值。并且本文所采用的診斷方法可以為其它類似的民營中小企業(yè)在改進(jìn)商業(yè)模式方面提供參考或借鑒。
[Abstract]:In the current increasingly fierce market competition environment, the competition between enterprises is no longer the competition between products, but the competition of business model. The merits and demerits of the business model determine the future of the enterprise. Designing a business model that matches the development needs of an enterprise can not only optimize the transaction structure between the enterprise and its stakeholders, but also make the enterprise more complex and weightless in the course of operation. In order to ensure that enterprises in the fierce market competition to obtain competitive advantage. From the perspective of practical application, this paper takes the business model of ZZAF Company as the research object, from the point of view of realizing the enterprise value through the innovation of the business model, starting from the construction of the transaction structure among the stakeholders. Try to design a business model that can meet the development needs of ZZAF. First of all, the paper introduces the enterprise background and existing business model of the research object; secondly, according to the external environment and internal problems of the enterprise to conduct targeted investigation and data collection; third, Combined with the results of investigation and data collection, the author makes a deep diagnosis of the original business model of ZZAF Company, and finds out the problems and shortcomings in the original business model of ZZAF Company. On the premise of analyzing the existing problems in the original system of ZZAF Company, this paper determines the position of the enterprise, establishes the business system, and selects the profit model. To solve the key resource ability and construct the structure of free cash flow to redesign the business model of the enterprise, after practical testing, it is proved that the research results of this paper have good application value. To a certain extent, it supports ZZAF's long-term development strategy and promotes its competitiveness and commercial value. The diagnostic methods used in this paper can provide reference for other similar private SMEs in improving business model.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F719

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本文編號：1774563