發(fā)布時間：2018-04-10 20:36

  本文選題：電子商務 + 寵物移民��； 參考：《華北電力大學》2015年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術的不斷成熟,電子商務正以其前所未有的速度迅猛發(fā)展,普及到我們生活的各個方面。同時,全球經(jīng)濟一體化趨勢加快了國際各種生產(chǎn)要素的跨國界流動,國際間人員往來和交流越來越頻繁,日益增長的國內(nèi)外居民的移民需求,直接帶動了寵物的全球移民需求。利用電子商務的平臺是國際寵物移民行業(yè)發(fā)展的客觀要求和必然選擇。本文通過對國際寵物移民基礎理論、市場需求及寵物移民網(wǎng)站的構建和運營管理等全程跟蹤分析,對寵物移民企業(yè)電子商務網(wǎng)站的國際化、市場化、專業(yè)化、發(fā)展進行了全面的研究。首先闡述了電子商務對于現(xiàn)代企業(yè)尤其是寵物移民行業(yè)發(fā)展的意義,以及如何讓電子商務更好的發(fā)揮國際平臺的作用。針對電子商務系統(tǒng)在建設和運營各個階段中發(fā)生的重點、難點問題,本文進行詳細的論述并提出了有效的解決策略。在網(wǎng)站建設階段本文深入的分析了對網(wǎng)站架構及模塊功能的需求,構建了基于用戶需求、便捷、科學為目的的電子商務系統(tǒng)模式。在網(wǎng)站的推廣階段,本文提出了重視客戶長期價值、滿足個性化需求、在線互動等方案,同時,需要塑造網(wǎng)站品牌的核心價值,為電子商務網(wǎng)站的推廣提出有效的策略。在網(wǎng)站的運營管理部分,探討了具有可執(zhí)行性較強專業(yè)運維方式,從全新的角度分析了有序、專業(yè)的運營對電子商務網(wǎng)站發(fā)展的重要作用。本文對寵物移民電子商務網(wǎng)站進行的全程論述和研究,從不同的角度為寵物移民企業(yè)提供了一定的市場決策價值、技術支持和管理價值。
[Abstract]:With the continuous maturity of Internet technology, E-commerce is developing rapidly at an unprecedented speed, popularizing every aspect of our life.At the same time, the trend of global economic integration has accelerated the cross-border flow of various factors of production, and the international exchange and exchange of people is becoming more and more frequent. The growing demand of immigrants from domestic and foreign residents directly drives the global migration demand of pets.Using the platform of e-commerce is the objective requirement and inevitable choice for the development of international pet immigration industry.Based on the analysis of the basic theory of international pet migration, market demand and the construction and operation management of pet migration website, this paper analyzes the internationalization, marketization and specialization of the electronic commerce website of pet migration enterprise.A comprehensive study was carried out on the development.First, the significance of electronic commerce to the development of modern enterprises, especially pet immigration industry, and how to make electronic commerce play a better role in the international platform are expounded.Aiming at the key and difficult problems in the construction and operation of electronic commerce system, this paper discusses in detail and puts forward some effective solutions.In the stage of website construction, this paper deeply analyzes the requirements of website architecture and module functions, and constructs a model of e-commerce system based on user needs, convenience and science.In the stage of website promotion, this paper puts forward some solutions, such as paying attention to customer's long-term value, satisfying individual demand, online interaction and so on. At the same time, it needs to shape the core value of website brand and put forward effective strategy for the promotion of e-commerce website.In the part of website operation and management, this paper probes into the way of professional operation and maintenance with strong executable ability, and analyzes the important role of orderly and professional operation on the development of e-commerce website from a new angle.This paper discusses and studies the whole course of the e-commerce website of pet immigrants, which provides certain market decision value, technical support and management value for pet immigrant enterprises from different angles.
【學位授予單位】：華北電力大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6;F719

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本文編號：1732813