本文關鍵詞： 山東藍海酒店集團 企業(yè)文化 建設 核心競爭力　出處：《西北大學》2013年碩士論文　論文類型：學位論文

【摘要】：20世紀70年代末,日本經濟發(fā)展的奇跡引起美國、日本等國家比較管理學的重點關注,提出了企業(yè)文化對促進企業(yè)發(fā)展的重要作用。20世紀80年代,學者將企業(yè)文化從管理科學中分化出來形成新的學科。到20世紀90年代,企業(yè)文化建設已經逐漸普及開來,大部分企業(yè)家開始重視通過推動企業(yè)文化建設促進企業(yè)發(fā)展。酒店是服務性企業(yè),酒店產品的同質性,所以酒店對客戶的控制能力越來越弱,造成酒店競爭日益激烈,酒店企業(yè)想在競爭中占有一席之地,必須通過推動企業(yè)文化建設,建立獨具特色的文化底蘊,吸引和擴大酒店的顧客群體。山東省藍海酒店集團是山東省知名的,以中檔酒店為主導,以餐旅職業(yè)教育為輔的股份制企業(yè),經歷近20年的發(fā)展,山東藍海酒店企業(yè)文化建設取得了一定的成效,但是仍然存在一定問題,為了實現(xiàn)藍海酒店的跨越式發(fā)展,突破酒店企業(yè)文化發(fā)展瓶頸,有必要研究藍海酒店企業(yè)文化建設。 為了研究建設藍海酒店集團企業(yè)文化建設,首先,通過在藍海酒店實地調研,調研出藍海酒店企業(yè)文化建設在統(tǒng)一價值理念、企業(yè)文化制度和員工行為規(guī)范方面的現(xiàn)狀,并且認識到藍海酒店企業(yè)文化建設存在認可度低、部分制度流于形式和員工流動率較高等問題,并得出導致藍海酒店企業(yè)文化建設問題的主要原因有員工的企業(yè)文化意識薄弱、制度執(zhí)行力度不夠和管理手段單一等;其次,通過借鑒國內外有關酒店企業(yè)文化取得的理論和實踐成果和對比分析企業(yè)酒店企業(yè)在酒店文化建設上的成就,制定了藍海酒店企業(yè)文化建設的目標即落實藍海酒店核心價值觀、創(chuàng)新經營管理理念、加強企業(yè)文化制度建設和提高藍海團隊凝聚力,在一定的提升方案設計思路的前提下,從精神文化建設、制度文化建設、行為文化建設和物質文化建設等方面提出山東藍海酒店企業(yè)文化提升方案的主要內容,同時,為了保證藍海酒店企業(yè)文化提升方案的有效實施,提出了強化領導與員工的企業(yè)文化意識、加強制度執(zhí)行力度與監(jiān)管力度、靈活運用多種管理手段和加大公關宣傳力度等保障措施;最后,從內外部兩方面檢驗了山東藍海酒店企業(yè)文化提升方案的實施效果,得到提升方案的內外部效果比較顯著,基本達到了預設目標。 藍海酒店集團企業(yè)文化建設提升方案的有效實施,在精神文化、制度文化、行為文化和物質文化等方面都取得了比較全面的強化,內外部都取得了顯著成效,促進了藍海酒店的跨越式發(fā)展,對藍海酒店長遠發(fā)展具有重要意義,對酒店企業(yè)的文化建設具有一定借鑒意義。
[Abstract]:At the end of 1970s, the miracle of Japan's economic development attracted the attention of the United States, Japan and other countries, and put forward the important role of corporate culture in promoting the development of enterprises on 80s of the 20th century. Scholars divide corporate culture from management science to form a new discipline. By 1990s, the construction of corporate culture has been gradually popularized. Most entrepreneurs begin to attach importance to promoting the development of enterprises through the promotion of corporate culture. Hotel is a service enterprise, the homogeneity of hotel products, so the hotel's ability to control customers is becoming weaker and weaker. As a result of the increasingly fierce competition, hotel enterprises in order to occupy a place in the competition, we must promote the construction of corporate culture, the establishment of unique cultural heritage. The Blue Sea Hotel Group of Shandong Province is a well-known joint-stock enterprise in Shandong Province, which is dominated by mid-grade hotels and supplemented by vocational education for meals and travel, and has experienced the development of nearly 20 years. Shandong Blue Sea Hotel enterprise culture construction has made some achievements, but there are still some problems, in order to achieve the leap development of Blue Sea Hotel, break through the bottleneck of hotel enterprise culture development. It is necessary to study the corporate culture construction of Blue Sea Hotel. In order to study the construction of corporate culture of Blue Sea Hotel Group, first of all, through the field investigation in Blue Sea Hotel, the corporate culture construction of Blue Sea Hotel in the unified concept of value. The status quo of corporate culture system and employee behavior norms, and recognize that Blue Sea Hotel corporate culture construction has low recognition, part of the system is mere form and high turnover rate and so on. It is concluded that the main reasons leading to the construction of Blue Sea Hotel enterprise culture are the weak awareness of the enterprise culture of the employees, the insufficient enforcement of the system and the single management means. Secondly, through drawing lessons from the theory and practice of hotel culture at home and abroad and comparative analysis of the achievements of hotel culture construction. The goal of corporate culture construction of Blue Sea Hotel is to implement the core values of Blue Sea Hotel, to innovate the management concept, to strengthen the construction of corporate culture system and to improve the cohesion of the Blue Sea team. On the premise of a certain promotion scheme design ideas, from the spiritual culture construction, the system culture construction, the behavior culture construction and the material culture construction and so on aspect proposed Shandong Blue Sea Hotel enterprise culture promotion plan main content. At the same time, in order to ensure the effective implementation of Blue Sea Hotel corporate culture promotion program, we proposed to strengthen the leadership and staff awareness of corporate culture, strengthen the implementation of the system and supervision. Flexible use of a variety of management means and increase public relations publicity and other safeguards; Finally, the paper tests the implementation effect of enterprise culture promotion scheme of Blue Sea Hotel in Shandong province from the internal and external aspects, and obtains that the internal and external effects of the promotion scheme are quite significant, which basically reach the preset goal. Blue Sea Hotel group enterprise culture construction promotion program effective implementation, in the spiritual culture, system culture, behavior culture and material culture and other aspects have achieved relatively comprehensive strengthening, internal and external have achieved significant results. It promotes the development of Blue Sea Hotel by leaps and bounds, which is of great significance to the long-term development of Blue Sea Hotel and to the cultural construction of hotel enterprises.
【學位授予單位】：西北大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F270;F719

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