【摘要】：隨著改革開放深度的拓展和廣度的延伸，我國的社會主義市場經(jīng)濟蓬勃發(fā)展，作為在國民經(jīng)濟中起基礎(chǔ)和支柱作用的房地產(chǎn)行業(yè)，其發(fā)展速度不容小覷。房地產(chǎn)行業(yè)的發(fā)展在促進地區(qū)經(jīng)濟繁榮、人民安居樂業(yè)等方面功不可沒，同時其關(guān)聯(lián)性的特質(zhì)還會帶動相關(guān)產(chǎn)業(yè)的發(fā)展和進步。房地產(chǎn)項目的開發(fā)在獲得高利潤的同時也存在著極高的風(fēng)險性，其投資具有專業(yè)性強、技術(shù)性高、開發(fā)周期長、投資額度大等特點，并且其在地域上有較嚴格的限制。我國房地產(chǎn)行業(yè)的發(fā)展還不夠健全、相關(guān)法律法規(guī)還不夠完整，，風(fēng)險的發(fā)生會帶來巨大的損失。 本文基于項目風(fēng)險管理的視角，根據(jù)房地產(chǎn)行業(yè)的具體特點，結(jié)合皇家尚苑項目的具體案例進行相關(guān)分析并得到對應(yīng)結(jié)論。首先，本文介紹了了選題的背景和意義，以及國內(nèi)外研究的現(xiàn)狀；然后，介紹了風(fēng)險評價的基礎(chǔ)理論。對風(fēng)險、房地產(chǎn)項目風(fēng)險以及項目風(fēng)險評估和應(yīng)對進行了相關(guān)論述；其次，構(gòu)建了房地產(chǎn)項目的風(fēng)險綜合評價體系，梳理了風(fēng)險評價的原則、依據(jù)和步驟，再次，結(jié)合定性分析與定量分析，重點介紹了AHP—模糊綜合評價法在房地產(chǎn)項目評價中的應(yīng)用；最后，對房地產(chǎn)項目風(fēng)險綜合評價體系進行了實證研究，以固安縣皇家尚苑項目為案例。
[Abstract]:With the development of the reform and opening up, the socialist market economy of our country is booming. As the real estate industry, which plays a foundation and mainstay role in the national economy, its development speed cannot be underestimated. The development of real estate industry can not be ignored in promoting regional economic prosperity, people living and working in peace and contentment, at the same time, the characteristics of its relevance will also promote the development and progress of related industries. The development of real estate project has the characteristics of high profit and high risk, its investment is highly professional, high technology, long development period, large investment quota and so on, and it has strict restrictions on the region. The development of China's real estate industry is not perfect, the relevant laws and regulations are not complete, the occurrence of risk will bring huge losses. Based on the perspective of project risk management, according to the specific characteristics of the real estate industry, combined with the specific case of Royal Sangyuan project to carry out the relevant analysis and the corresponding conclusions. First, this paper introduces the background and significance of the topic, and the current situation of research at home and abroad, and then introduces the basic theory of risk assessment. The risk, real estate project risk and project risk assessment and response are discussed. Secondly, the risk comprehensive evaluation system of real estate project is constructed, and the principles, basis and steps of risk evaluation are sorted out. Combined with qualitative analysis and quantitative analysis, this paper mainly introduces the application of AHP- fuzzy comprehensive evaluation method in real estate project evaluation, and finally, carries on the empirical research to the real estate project risk comprehensive evaluation system, Guan County to the Royal Court project as a case.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4;F272.5

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