基于信息不對稱的建材市場研究
發(fā)布時(shí)間：2018-09-11 16:47
【摘要】： 信息是表征事物運(yùn)動(dòng)狀態(tài)及其狀態(tài)變化的方式。信息伴隨一切事物和活動(dòng)的始終,包括經(jīng)濟(jì)活動(dòng)、社會(huì)活動(dòng)以及日常活動(dòng)。隨著人們對信息認(rèn)識的提高,以及信息技術(shù)的發(fā)展,人們對信息的研究和信息的利用不斷加強(qiáng)。在信息帶給人們價(jià)值的同時(shí),也帶來了諸多負(fù)面效應(yīng)或者說出現(xiàn)了諸如信息不對稱的現(xiàn)象。只要市場存在,信息不對稱就存在。信息不對稱現(xiàn)象是伴隨信息的產(chǎn)生、傳遞、利用而一直存在并發(fā)生著變化的。信息不對稱現(xiàn)象的產(chǎn)生有其根源。社會(huì)的發(fā)展使得社會(huì)專業(yè)分工的加劇、個(gè)人知識和能力的限制、社會(huì)經(jīng)濟(jì)機(jī)制、加上個(gè)人綜合素質(zhì)的不同,以及“私有信息”的普遍存在,諸如這些都是信息不對稱現(xiàn)象產(chǎn)生的社會(huì)根源和制度根源。 隨著社會(huì)經(jīng)濟(jì)的發(fā)展,城鎮(zhèn)一體化建設(shè)進(jìn)程的加快,建材市場不斷繁榮。尤其是2008年全球金融危機(jī)以來,在中國政府宏觀調(diào)控下,2009年國內(nèi)的房地產(chǎn)市場得到了異常的繁榮。2010年的一季度,國內(nèi)的房地產(chǎn)市場依然具有蓬勃發(fā)展的趨勢。市場的分割和連帶性,國內(nèi)的建材市場在房地產(chǎn)市場的帶動(dòng)下,也得到了巨大的發(fā)展。尤其是2010年中央一號文件提出的“建材下鄉(xiāng)”政策,必將進(jìn)一步推動(dòng)全國建材市場的新一輪發(fā)展。 在建材市場的背后,應(yīng)該看到市場的信息不對稱現(xiàn)象。信息不對稱現(xiàn)象嚴(yán)重影響,甚至制約著建材市場的健康發(fā)展。目前,國內(nèi)外學(xué)者對信息不對稱的研究比較多。對建材市場的研究也不乏其人,但大都停留在對建材市場的表面陳述上,深入系統(tǒng)研究的還相對較少。這主要跟行業(yè)的性質(zhì)有關(guān),學(xué)者或研究人員跟建材行業(yè)的人群相脫離是致使國內(nèi)外建材市場難以得到充分深入研究的一個(gè)重要原因。只有極少數(shù)的研究中提到了建材市場中的信息不對稱現(xiàn)象,但未對建材市場中的信息不對稱現(xiàn)象進(jìn)行分析解釋以及問題的進(jìn)一步解決。 本文依據(jù)信息不對稱理論對合肥市建材市場進(jìn)行研究。首先,介紹了信息不對稱的基本理論：包括信息不對稱的概念和特征；信息不對稱理論在諸多領(lǐng)域的表現(xiàn),如信息不對理論在農(nóng)產(chǎn)品中的表現(xiàn)；信息不對稱產(chǎn)生的原因以及行為選擇；國內(nèi)外建材市場的研究現(xiàn)狀,以及國內(nèi)外建材市場的發(fā)展趨勢。 第二部分,對信息不對稱理論的研究。信息不對稱理論主要有兩個(gè)重要方面,即信息不對稱產(chǎn)生的“逆向選擇”和“道德風(fēng)險(xiǎn)”。同時(shí),重點(diǎn)分析了信息不對稱下消費(fèi)者的信息決策行為,并給出了消費(fèi)者信息搜尋模型。 第三部分,系統(tǒng)地分析了建材及建材市場的基本理論,對建材的種類劃分及建材的用途進(jìn)行了界定,并對建材市場的組織形式給予了分類,總結(jié)了國內(nèi)建材市場發(fā)展的特點(diǎn)和存在的問題。 第四部分,介紹了合肥市建材市場的特點(diǎn)、出現(xiàn)的問題。根據(jù)合肥市建材市場參與主體給出了合肥市建材市場的信息模型,并對信息模型中的不對稱問題進(jìn)行分析,進(jìn)而得出了改進(jìn)的合肥市建材市場信息模型。在合肥市建材市場信息模型的基礎(chǔ)上,對信息模型中的業(yè)主與建材經(jīng)銷商之間的信息博弈展開分析,并以建材市場的油漆市場為例對博弈模型進(jìn)行了進(jìn)應(yīng)用。 第五部分,針對合肥市建材市場存在的問題的分析,提出了解決合肥市建材市場信息不對稱的具體對策,提出了政府的政策引導(dǎo)和建材市場的自行調(diào)節(jié)相結(jié)合。加大合肥市信息基礎(chǔ)設(shè)施建設(shè),加強(qiáng)建立合肥市建材市場監(jiān)管信息共享制度,培育合肥市建材信息咨詢機(jī)構(gòu),大力開展道德誠信教育和信息素養(yǎng)教育,改變合肥市建材市場信息資源配置,參加合肥市建材團(tuán)購會(huì),加大合肥市“建材下鄉(xiāng)”力度。
[Abstract]:Information is the way to represent the state of things'movement and their state changes.Information accompanies all things and activities from beginning to end, including economic activities, social activities and daily activities.With the improvement of people's understanding of information and the development of information technology, people's research and utilization of information have been strengthened. As long as the market exists, information asymmetry exists. Information asymmetry is accompanied by the generation, transmission, utilization and has been existing and changing. Information asymmetry has its root causes. The development of society makes society. The intensification of specialization, the limitation of individual knowledge and ability, the social and economic mechanism, the difference of individual comprehensive quality, and the prevalence of "private information" are the social and institutional roots of information asymmetry.
With the development of social economy and the acceleration of urban integration, the building materials market has been flourishing. Especially since the global financial crisis in 2008, under the macro-control of the Chinese government, the domestic real estate market has been exceptionally prosperous in 2009. In the first quarter of 2010, the domestic real estate market still has a flourishing trend. With the division and connection of the market, the domestic building materials market has also been greatly developed under the drive of the real estate market. Especially the policy of "building materials going to the countryside" put forward in the No. 1 document of the Central Committee in 2010 will further promote the new round of development of the national building materials market.
Behind the building materials market, we should see the information asymmetry phenomenon of the market. The information asymmetry phenomenon seriously affects, even restricts the healthy development of the building materials market. This is mainly related to the nature of the industry. Scholars or researchers are separated from the people in the building materials industry, which is an important reason why it is difficult for the domestic and foreign building materials market to be fully studied. The information asymmetry in the field is analyzed, explained and further solved.
Based on the theory of information asymmetry, this paper studies the market of building materials in Hefei. Firstly, it introduces the basic theory of information asymmetry: including the concept and characteristics of information asymmetry; the performance of information asymmetry theory in many fields, such as the performance of information asymmetry theory in agricultural products; the causes and behavior of information asymmetry. Selection; research status of building materials market at home and abroad; and development trend of building materials market at home and abroad.
In the second part, the theory of information asymmetry is studied. There are two important aspects in the theory of information asymmetry: adverse selection and moral hazard.
The third part systematically analyzes the basic theory of building materials and building materials market, defines the types and uses of building materials, classifies the organizational forms of building materials market, and summarizes the characteristics and existing problems of domestic building materials market development.
The fourth part introduces the characteristics and problems of Hefei's building materials market. According to the participants in Hefei's building materials market, the information model of Hefei's building materials market is given, and the asymmetric problems in the information model are analyzed. Then the improved Hefei's building materials market information model is obtained. On the basis of the model, the information game between the owner and the dealer is analyzed, and the game model is applied to the paint market of the building materials market.
In the fifth part, aiming at the analysis of the problems existing in the building materials market of Hefei, the paper puts forward the concrete countermeasures to solve the information asymmetry in the building materials market of Hefei, and puts forward the combination of the government's policy guidance and the self-regulation of the building materials market. To cultivate Hefei building materials information consultation institutions, vigorously carry out moral integrity education and information literacy education, change the allocation of information resources in Hefei building materials market, participate in Hefei building materials group buying meeting, and increase the intensity of "building materials going to the countryside" in Hefei.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F426.92
本文編號：2237262
[Abstract]:Information is the way to represent the state of things'movement and their state changes.Information accompanies all things and activities from beginning to end, including economic activities, social activities and daily activities.With the improvement of people's understanding of information and the development of information technology, people's research and utilization of information have been strengthened. As long as the market exists, information asymmetry exists. Information asymmetry is accompanied by the generation, transmission, utilization and has been existing and changing. Information asymmetry has its root causes. The development of society makes society. The intensification of specialization, the limitation of individual knowledge and ability, the social and economic mechanism, the difference of individual comprehensive quality, and the prevalence of "private information" are the social and institutional roots of information asymmetry.
With the development of social economy and the acceleration of urban integration, the building materials market has been flourishing. Especially since the global financial crisis in 2008, under the macro-control of the Chinese government, the domestic real estate market has been exceptionally prosperous in 2009. In the first quarter of 2010, the domestic real estate market still has a flourishing trend. With the division and connection of the market, the domestic building materials market has also been greatly developed under the drive of the real estate market. Especially the policy of "building materials going to the countryside" put forward in the No. 1 document of the Central Committee in 2010 will further promote the new round of development of the national building materials market.
Behind the building materials market, we should see the information asymmetry phenomenon of the market. The information asymmetry phenomenon seriously affects, even restricts the healthy development of the building materials market. This is mainly related to the nature of the industry. Scholars or researchers are separated from the people in the building materials industry, which is an important reason why it is difficult for the domestic and foreign building materials market to be fully studied. The information asymmetry in the field is analyzed, explained and further solved.
Based on the theory of information asymmetry, this paper studies the market of building materials in Hefei. Firstly, it introduces the basic theory of information asymmetry: including the concept and characteristics of information asymmetry; the performance of information asymmetry theory in many fields, such as the performance of information asymmetry theory in agricultural products; the causes and behavior of information asymmetry. Selection; research status of building materials market at home and abroad; and development trend of building materials market at home and abroad.
In the second part, the theory of information asymmetry is studied. There are two important aspects in the theory of information asymmetry: adverse selection and moral hazard.
The third part systematically analyzes the basic theory of building materials and building materials market, defines the types and uses of building materials, classifies the organizational forms of building materials market, and summarizes the characteristics and existing problems of domestic building materials market development.
The fourth part introduces the characteristics and problems of Hefei's building materials market. According to the participants in Hefei's building materials market, the information model of Hefei's building materials market is given, and the asymmetric problems in the information model are analyzed. Then the improved Hefei's building materials market information model is obtained. On the basis of the model, the information game between the owner and the dealer is analyzed, and the game model is applied to the paint market of the building materials market.
In the fifth part, aiming at the analysis of the problems existing in the building materials market of Hefei, the paper puts forward the concrete countermeasures to solve the information asymmetry in the building materials market of Hefei, and puts forward the combination of the government's policy guidance and the self-regulation of the building materials market. To cultivate Hefei building materials information consultation institutions, vigorously carry out moral integrity education and information literacy education, change the allocation of information resources in Hefei building materials market, participate in Hefei building materials group buying meeting, and increase the intensity of "building materials going to the countryside" in Hefei.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F426.92
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