本文選題：卓越績效管理 + 房地產(chǎn)　； 參考：《吉林大學》2013年碩士論文

【摘要】：我國多數(shù)房地產(chǎn)開發(fā)工程的建筑過程仍處于粗放發(fā)展階段，由于設(shè)計與質(zhì)量缺陷造成的停工、返工、糾紛等問題使建筑成本居高不下，如果引入卓越績效的管理辦法，從源頭和過程中消滅問題，就能大大減少房地產(chǎn)工程項目中的質(zhì)量事故和成本支出。本論文通過研究萬科在西山庭院工程項目中應(yīng)用卓越績效管理模式的做法，定位其中能夠為其他房企學習復制的部分，同時研究還可以進一步提高改善的地方，以期望能形成標桿式的案例，促進行業(yè)內(nèi)工程建造管理水平的普遍提升。 在卓越績效管理模式中，前期的目標設(shè)定與分解分析、預(yù)先確定考核與管理所需要的參照的指標對于后期的管理實施非常重要，而這些內(nèi)容通常都會在項目規(guī)劃文檔中充分體現(xiàn)，，因此本論文針對萬科西山庭院項目前期規(guī)劃相關(guān)管理文件為對象進行詳盡的內(nèi)容比對分析，側(cè)重于定位其中與卓越績效管理模式相匹配的內(nèi)容，和分析其中與卓越績效管理模式不相匹配的問題，并最終基于這兩個方面的內(nèi)容總結(jié)出為實施卓越績效管理模式，工程項目需要在前期規(guī)劃時注重解決的問題。本論文繼而研究萬科工程項目管理過程中所使用的各項制度，側(cè)重于定位其中與卓越績效管理模式相匹配的內(nèi)容，和分析其中與卓越績效管理模式不相匹配的問題，并最終基于這兩個方面的內(nèi)容總結(jié)出為實施卓越績效管理模式，工程項目需要在實施過程中注重解決的問題。最后，本論文綜合已論述的內(nèi)容，進行卓越績效管理模式在房地產(chǎn)建筑工程項目中的普適有效性論證，論證了卓越績效管理模式的普適有效性，同時也分析了在具體運用過程中可能遇到的問題與風險以及相關(guān)的應(yīng)對策略。 本論文的研究結(jié)論是，卓越績效管理模式是企業(yè)進行系統(tǒng)管理的模式，也是企業(yè)將卓越績效評價標準落實到全體員工的必要手段、是當今企業(yè)應(yīng)對市場競爭最有效的管理工具和方法，其應(yīng)用應(yīng)該不僅僅只限于流程型公司，同樣適用于以工程項目為主體業(yè)務(wù)模式的不同規(guī)模的項目型房地產(chǎn)開發(fā)企業(yè)。在未來，盡管一部分中國企業(yè)通過實施卓越績效模式在國內(nèi)競爭中取得了顯著的相對領(lǐng)先優(yōu)勢，但要想在未來具備與國際巨頭直接競爭的能力，仍有必要進一步深化卓越績效管理模式的實施運用，在專注于增長的同時，重視企業(yè)的盈利性、前瞻性、持久性和穩(wěn)定性。而與此同時，那些規(guī)模相對較小、實力相對較差的企業(yè)，也必須認真思考如何嘗試實施卓越績效管理模式并進而熟練運用的問題，否則，就很有可能在行業(yè)內(nèi)未來越來越激烈的競爭中失去穩(wěn)固的生存空間。
[Abstract]:The construction process of most real estate development projects in our country is still in the extensive development stage. The construction cost remains high due to the problems of stoppage, rework and disputes caused by design and quality defects. If the management method of excellent performance is introduced, Eliminating the problem from the source and process can greatly reduce the quality accident and cost expenditure in the real estate project. Through the research of Vanke's application of outstanding performance management mode in Xishan courtyard engineering project, this paper aims to locate the parts that can be replicated for other housing enterprises, and at the same time, to study the areas that can be further improved. It is expected to form benchmarking cases to promote the general improvement of engineering construction management level in the industry. In the model of excellent performance management, it is very important for the later stage of management to set and decompose the objectives in the early stage, and to determine the index of reference for the evaluation and management in advance. These contents are usually fully reflected in the project planning documents, so this paper makes detailed content comparison and analysis for the related management documents of the early stage planning of the Vanke Xishan courtyard project. It focuses on locating the content that matches with the excellent performance management model, and analyzes the problems which do not match with the outstanding performance management mode, and finally summarizes the implementation of the excellent performance management model based on the two aspects. Engineering projects need to pay attention to solving problems in the early planning. This paper then studies the systems used in the process of Vanke engineering project management, focusing on locating the contents that match with the excellent performance management model, and analyzing the problems that do not match with the excellent performance management mode. Finally, based on these two aspects, the paper concludes that in order to implement the excellent performance management model, engineering projects need to pay attention to solve the problems in the process of implementation. Finally, this paper synthesizes the content that has been discussed, carries on the outstanding performance management pattern in the real estate construction project universal validity demonstration, has demonstrated the outstanding performance management pattern universal validity. At the same time, it also analyzes the problems and risks that may be encountered in the specific application process and the relevant coping strategies. The conclusion of this paper is that the outstanding performance management model is the system management model of the enterprise, and it is also the necessary means for the enterprise to implement the performance excellence evaluation standard to all the employees. Nowadays, it is the most effective management tool and method for enterprises to cope with market competition. Its application should not only be limited to process-oriented companies, but also be applied to project-based real estate development enterprises with different scale with engineering project as the main business model. In the future, although some Chinese enterprises have achieved significant comparative advantages in domestic competition through the implementation of the outstanding performance model, they want to have the ability to compete directly with international giants in the future. There is still a need to further deepen the implementation of excellence performance management model, while focusing on growth, focus on profitability, forward-looking, persistence and stability. At the same time, companies that are relatively small and relatively weak must also seriously think about how to try to implement a model of excellence in performance management and then use it skillfully, otherwise, It is very likely that the industry in the future more fierce competition in the loss of solid living space.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.233.4

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